One of the more curious fad gimmicks of the period was Smell-O-Vision, a process initiated in 1960 by Mike Todd, Jr., son of the famed showman. Mike Todd, Sr. had entertained the world with his massive production of AROUND THE WORLD IN 80 DAYS (1956), but sadly, perished in a plane crash in 1958. Todd, Jr. invested his inheritance in the development of Smell-O-Vision, a process in which evocative smells were pumped to the cinema audience through pipes leading to individual seats in the auditorium. Bottles of scent were held on a rotating drum and the process was triggered by a signal on the film itself. Only one film, SCENT OF A MYSTERY, was made in Smell-O-Vision and was far from a milestone in movie history. Mike Todd, Jr. lost his entire investment and left the film business. As an added audience incentive, Eddie Fisher, best friend of Mike Todd, Sr. and, at the time, the husband of Todd's widow, Elizabeth Taylor, sang the memorable theme song from SCENT OF A MYSTERY. Filmmaker, John Waters, paid homage to Smell-O-Vision with his 1980 film, POLYESTER. Waters created the process of Odorama and, rather than pumping in scents, used individual audience "Scratch and Sniff" cards.