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Public Services Steering Committee
April 13, 2001

Members Present:   Rich Bennett, Gary Cornwell, Carol Drum, Colleen Seale, Jan Swanbeck, Carol Turner

Guests:  Barbara Hood, Peter McKay

  1. Peter McKay described the work of a marketing communications class that took his Business Library web site as a class project. Working in teams, they developed coordinated plans and a campaign theme. Peter brought the final projects for the group to see. He said the students assumed that no one knows about the web site and that a common these was that the page can be a lifesaver for the student who is running late but can access a lot of information at home.

    The group talked about library services we want to market and brainstormed ideas. It was noted that the Desktop Delivery Committee found that even faculty who use the libraries frequently are unfamiliar with many of our services. As a result, Denise Bennett and Barbara Hood are developing a new, colorful brochure highlighting current services. Two services the group mentioned for marketing focus are web pages and e-reserves.

    Methods suggested:

  2. Carol T distributed a draft proposal on information technology/information literacy in response to the Provost's request that campus units define desired student computer proficiencies.

*Favored strategies to be explored/developed by fall 2001.

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Last Updated March 4, 2002