Public Services Steering Committee
April 13, 2001
Members Present: Rich Bennett, Gary Cornwell, Carol Drum, Colleen Seale, Jan Swanbeck, Carol Turner
Guests: Barbara Hood, Peter McKay
*Favored strategies to be explored/developed by fall 2001.
Peter McKay described the work of a marketing communications class that took his Business Library web site as a class
project. Working in teams, they developed coordinated plans and a campaign theme. Peter brought the final projects for the
group to see. He said the students assumed that no one knows about the web site and that a common these was that the page
can be a lifesaver for the student who is running late but can access a lot of information at home.
The group talked about library services we want to market and brainstormed ideas. It was noted that the Desktop Delivery
Committee found that even faculty who use the libraries frequently are unfamiliar with many of our services. As a result,
Denise Bennett and Barbara Hood are developing a new, colorful brochure highlighting current services. Two services the
group mentioned for marketing focus are web pages and e-reserves.
- Ads in the Alligator, on the radio, on campus cable
- Lighted bulletin boards
- * E-mail listservs
- Streaming video ads
- Develop a library theme and/or logo and broadcast it widely.
- Hold a contest for the theme and try to generate some young, student ideas
- Explore market segmentation since library users have different interests/needs
- Discipline-related listservs might be one form of market segmentation
- Subject specialists/department liaisons enhance their marketing role
- Look to other libraries and borrow and adapt their successful marketing strategies
- Library posters modeled on ALA "Read" posters with local celebrities
- Posters or ads with famous graduates saying "Look where the library got me."
- *Rainy day bags and pencils advertising the libraries
- Library key chains, water bottles, t shirts, etc.
- *PowerPoint presentation to be used at new faculty orientation and other opportunities
- *Library column in University Digest
- Tip of the day (or week) highlighted on library web page
- Carol T distributed a draft proposal on information technology/information literacy in response to the
Provost's request that campus units define desired student computer proficiencies.
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