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Punta del Este


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Articles

Search for articles on Uruguay, resorts, marketing, and tourism.

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Web Sites

Market Research

Look for Market Research Reports on the Affluent, Baby Boomers and the New American Family.

Reference

  • Tourism Market Trends:
    Americas
    G155 .A1 T59235 1999 Ref
  • Travel Industry World Yearbook (Latest in Ref)
    G155 .A1 B54 .v42 1998/99
  • World Travel Guide
    G153.4 .W67 1999/2000 Ref
Punta del EsteMarketing Uruguay's Punta del Este

"Punta del Este (Point of the East) in Uruguay officially divides the Rio de la Plata from the Atlantic Ocean, but it sometimes seems to divide the rich from the merely comfortable. Located on the country's southern coast, Punta del Este dwells in a timeless world all its own. Outside the hotels, little opens before noon: churches offer 'early' services at 4 p.m., and having dinner before 10 p.m. is downright uncivilized and often impossible. In keeping with its status as a jet-set playground, prices are astronomical for Uruguay - although still much lower than in European and U.S. resorts. Because Punta del Este's attractions follow 20 miles of coastline, most clients will find a rental car a necessity." [Source: "Uruguay's Coastal Treasure." Travel Agent 292, no.3 (Sept. 7, 1998):72. Full-text in Business & Industry.]


Tourism in Uruguay

“Tourism is of major importance to the Uruguayan economy but is subject to fluctuations owing to economic volatility in neighbouring Argentina, which accounts for the overwhelming majority of visitors (78% of the total in 1998). The main attraction during the summer season (January-March) is the marine resort of Punta del Este, where a new airport has been built (see Transport and communications). Uruguay received 2.3m visitors in 1998, 5% fewer than in 1997.” [Source: EIU Country Report in EIU.com. Select "Client Login."]

"No country in South America is so dependent on tourism as this little nation of 3.3 million people, wedged between its two giant neighbors, Argentina and Brazil, on the southeast coast of the continent. According to government figures, tourism directly generated nearly $800 million in business in 1998, and represents 35 percent of the country's GDP ($28.4 billion), when services and tourism-related construction are included. It is Uruguay's third most important money spinner, after meat and wool. [Source: Travel Industry World Yearbook. The Big Picture - 1998-99. p. 102]


Uruguayan Hot Spot

"The invasion begins in December, the start of South American summer, and lasts until March. It is generally amicable, if ostentatious. Well-to-do Argentines lead the way, with reinforcements from Brazil and Paraguay and, increasingly, expeditionary brigades of Europeans and Americans.

"The beachhead is this peninsular town located where the Rio de la Plata flows into the Atlantic. Punta del Este has been an exclusive resort for decades, and a new airport and luxury hotel with casino are making it more international." [Source: "World Perspective Tourism: When the Mercury Rises, So Does a Uruguayan Hot Spot." By Sabastian Rotella. Los Angeles Times 4/3/99 A2. In Dow Jones Interactive.]


Globalization of Tourism

"If the World Tourism Organization's forecats are on target, international tourist arrivals will climb from the present 625 million a year to 1.6 billion in 2020. By this date, travellers will spend over US$2 trillion, (against US$445 billion today), making tourism the world's leading industry. These projections are based on annual growth rates of 4.3% for arrivals and 6/7% for spending, well above the maximum expected expansion of 3% per year in World GDP. Already in 1997, tourism receipts accounted for a little over 8% of the world's exports in goods and almost 34% of global services exports." [Source: "The Globalization of Tourism." UNESCO Courier, Jul/Aug 99, Vol. 52 Issue 7, p26. In EBSCOHost Academic Search Elite.

 

Peter Z. McKay, Business Librarian. University of Florida.
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