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- Tourism Market Trends:
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Marketing
Uruguay's Punta del Este"Punta
del Este (Point of the East) in Uruguay officially divides the
Rio de la Plata from the Atlantic Ocean, but it sometimes seems to
divide the rich from the merely comfortable. Located on the
country's southern coast, Punta del Este dwells in a timeless world
all its own. Outside the hotels, little opens before noon: churches
offer 'early' services at 4 p.m., and having dinner before 10 p.m.
is downright uncivilized and often impossible. In keeping with its
status as a jet-set playground, prices are astronomical for Uruguay
- although still much lower than in European and U.S. resorts.
Because Punta del Este's attractions follow 20 miles of coastline,
most clients will find a rental car a necessity." [Source:
"Uruguay's Coastal Treasure." Travel Agent 292,
no.3 (Sept. 7, 1998):72. Full-text in Business
& Industry.]
Tourism
in Uruguay
“Tourism
is of major importance to the Uruguayan economy but is subject to
fluctuations owing to economic volatility in neighbouring Argentina,
which accounts for the overwhelming majority of visitors (78% of the
total in 1998). The main attraction during the summer season
(January-March) is the marine resort of Punta del Este, where a new
airport has been built (see Transport and communications). Uruguay
received 2.3m visitors in 1998, 5% fewer than in 1997.” [Source: EIU Country Report
in EIU.com. Select "Client
Login."]
"No country in South America is so dependent
on tourism as this little nation of 3.3 million people, wedged
between its two giant neighbors, Argentina and Brazil, on the
southeast coast of the continent. According to government figures,
tourism directly generated nearly $800 million in business in 1998,
and represents 35 percent of the country's GDP ($28.4 billion), when
services and tourism-related construction are included. It is
Uruguay's third most important money spinner, after meat and wool.
[Source: Travel Industry World Yearbook. The Big Picture -
1998-99. p. 102]
Uruguayan Hot Spot
"The invasion begins in December, the start
of South American summer, and lasts until March. It is generally
amicable, if ostentatious. Well-to-do Argentines lead the way, with
reinforcements from Brazil and Paraguay and, increasingly,
expeditionary brigades of Europeans and Americans.
"The beachhead is this peninsular town
located where the Rio de la Plata flows into the Atlantic. Punta
del Este has been an exclusive resort for decades, and a new
airport and luxury hotel with casino are making it more
international." [Source: "World Perspective Tourism: When
the Mercury Rises, So Does a Uruguayan Hot Spot." By Sabastian
Rotella. Los Angeles Times 4/3/99 A2. In Dow
Jones Interactive.]
Globalization of Tourism
"If the World Tourism Organization's forecats
are on target, international tourist arrivals will climb from the
present 625 million a year to 1.6 billion in 2020. By this date,
travellers will spend over US$2 trillion, (against US$445 billion
today), making tourism the world's leading industry. These
projections are based on annual growth rates of 4.3% for arrivals
and 6/7% for spending, well above the maximum expected expansion of
3% per year in World GDP. Already in 1997, tourism receipts
accounted for a little over 8% of the world's exports in goods and
almost 34% of global services exports." [Source: "The
Globalization of Tourism." UNESCO Courier, Jul/Aug 99,
Vol. 52 Issue 7, p26. In EBSCOHost
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