“Reputation grows from the inside out.”
– Alan Towers
Advertising and public relations law
Moore, Roy L; Farrar, Ronald T, and Collins, Erik. Advertising and public relations law. Mahwah, NJ: L. Erlbaum; 1998. x, 499 p forms. $57.50. ISBN: 0805816798 (cloth : alk. paper) (LEA's communication series.
Call Number: KF1614 .M66 1998 (Library West)
The art of identity: creating and managing a successful corporate identity
Rowden, Mark. The art of identity: creating and managing a successful corporate identity. Aldershot, Hampshire, England, Burlington, Vt., USA: Gower; 2000. ix, 214 p ISBN: 0566083183.
Call Number: HD59.2 .R69 2000 (Library West)
"Better living": advertising, media and the new vocabulary of business leadership, 1935-1955
Bird, William L. "Better living": advertising, media and the new vocabulary of business leadership, 1935-1955. Evanston, IL: Northwestern University Press; 1999. p. cm ISBN: 0810115859 (cloth : alk. paper) (Media topographies.
Call Number: HF5813.U6 B53 1999 (Library West)
Business golf: the art of building relationships through golf
Summerall, Pat; Rhame, Will D, and McNulty, James A. Business golf: the art of building relationships through golf. Secaucus, NJ: Carol Pub. Group; 1999. xv, 188 p ISBN: 1559724943 (hc).
Call Number: HF5386 .S893 1999 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=70855
Careers for talkative types & others with the gift of gab
Eberts, Marjorie; Gisler, Margaret, and NetLibrary, Inc. Careers for talkative types & others with the gift of gab. Lincolnwood, IL: VGM Career Horizons; 1998. 153 p electronic resource. ISBN: 0585124442 (electronic bk.) (VGM careers for you series.
Call Number: HF5382.5.U5 E24 1998eb (netLibrary)
http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=13363
Communicating when your company is under siege: surviving public crisis
Pinsdorf, Marion K and NetLibrary, Inc. Communicating when your company is under siege: surviving public crisis. 3rd ed. New York: Fordham University Press; 1999. xviii, 425 p electronic resource. ISBN: 0823217833.
Call Number: HD59.2 .P55 1999 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=16446
Communication and the law
Hopkins, W. Wat and Communication Law Writers Group. Communication and the law. 2001 ed. Northport, Alabama: Vision Press; 2001. xii, 389 p ISBN: 1885219172.
Call Number: KF2750 .C66x 2001 (Journalism Library)
Corporate communications for executives
Goodman, Michael B. Corporate communications for executives. Albany: State University of New York Press; 1998. xv, 329 p $24.95. ISBN: 0791437612. 0791437620 (pbk.) (Suny series, Human communication processes: Suny series in human communication processes.
Call Number: HD30.3 .G656 1998 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=5504
Corporate community relations: the principle of the neighbor of choice
Burke, Edmund M. Corporate community relations: the principle of the neighbor of choice. Westport, Conn: Quorum Books; 1999. xviii, 185 p ill. ISBN: 156720192X.
Call Number: HD59.2 .B87 1999 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=62732
Corporate diplomacy: strategy for a volatile, fragmented business environment
Steger, Ulrich. Corporate diplomacy: strategy for a volatile, fragmented business environment. Chichester: John Wiley; 2003. xvi, 304 p $45.00. ISBN: 0470848901.
Call Number: HD49 .S73 2003 (Library West)
Creating corporate reputations: identity, image, and performance
Dowling, Grahame R. Creating corporate reputations: identity, image, and performance. Oxford, New York: Oxford University Press; 2001. xx, 299 p $45.00. ISBN: 0199241635.
Call Number: HD59.2 .D695 2001 (Library West)
Creating the corporate soul: the rise of public relations and corporate imagery in American big business
Marchand, Roland. Creating the corporate soul: the rise of public relations and corporate imagery in American big business. Berkeley: University of California Press; 1998. xi, 461 p ill. (some col.). $39.95. ISBN: 0520087194 (alk. paper).
Call Number: HD59.2 .M368 1998 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=6825
Creativity in public relations
Green, Andy and Institute of Public Relations. Creativity in public relations. 2nd ed. London: Kogan Page published in association with the Institute of Public Relations; 2001. ix, 198 p $25.00. ISBN: 0749435887 (PR in practice series.
Call Number: HD59 .G7 2001 (Library West)
Crisis communications: a casebook approach
Fearn-Banks, Kathleen. Crisis communications: a casebook approach. 2nd ed. Mahwah, N.J: Lawrence Erlbaum Associates; 2002. xiv, 354 p $37.50. ISBN: 0805836039 (cloth : alk. paper). 0805836047.
Call Number: HD59 .F37 2002 (Library West)
The death of a thousand cuts: corporate campaigns and the attack on the corporation
Manheim, Jarol B. The death of a thousand cuts: corporate campaigns and the attack on the corporation. Mahwah, N.J: Lawrence Erlbaum Associates; 2001. xvii, 362 p $39.95. ISBN: 0805838317 (cloth : alk. paper).
Call Number: HD59 .M257 2001 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=53937
Effective media relations
Bland, Michael; Theaker, Alison; Wragg, David W, and Institute of Public Relations (Great Britain). Effective media relations. 2nd ed. London: Kogan Page; 2000. xiii, 162 p $22.50. ISBN: 0749433825 (PR in practice series.
Call Number: HD59 .B43 2000 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=56798
Effective public relations
Cutlip, Scott M; Center, Allen H, and Broom, Glen M. Effective public relations. 8th ed. Upper Saddle River, N.J: Prentice Hall; 2000. xx, 588 p $110.00. ISBN: 0135412110.
Call Number: HM1221 .C88 2000 (Library West)
Excellent public relations and effective organizations: a study of communication management in three countries
Grunig, Larissa A; Grunig, James E, and Dozier, David M. Excellent public relations and effective organizations: a study of communication management in three countries. Mahwah, N.J: Lawrence Erlbaum; 2002. xiii, 653 p $135.00. ISBN: 0805818170 (casebound : alk. paper). 0805818189 (pbk. : alk. paper) (LEA's communication series.
Call Number: HD59.6.U6 G78 2002 (Library West)
The expressive organization: linking identity, reputation, and the corporate brand
Schultz, Majken; Hatch, Mary Jo, and Holten Larsen, Mogens. The expressive organization: linking identity, reputation, and the corporate brand. New York: Oxford University Press; 2000.$24.95. ISBN: 0198297793.
Call Number: HD59.2 . E93 2000 (Library West)
The fall of advertising and the rise of PR
Ries, Al and Ries, Laura. The fall of advertising and the rise of PR. New York: HarperBusiness; 2002. 320 p $24.95. ISBN: 0060081988.
Call Number: HF5823 .R642 2002 (Library West)
The father of spin: Edward L. Bernays & the birth of public relations
Tye, Larry. The father of spin: Edward L. Bernays & the birth of public relations. 1st ed. New York: Crown Publishers; 1998. xi, 306 p., [16] p. of plates ill. $27.50. ISBN: 0517704358 (alk. paper).
Call Number: HM263 .T94 1998 (Library West)
Full frontal PR: getting people talking about you, your business, or your product
Laermer, Richard and Prichinello, Michael. Full frontal PR: getting people talking about you, your business, or your product. 1st ed. Princeton: Bloomberg Press; 2003. 231 p $24.95. ISBN: 1576600998 (alk. paper).
Call Number: HD59 .L32 2003 (Library West)
Getting attention: leading-edge lessons for publicity and marketing
Kohl, Susan and NetLibrary, Inc. Getting attention: leading-edge lessons for publicity and marketing. Boston, Mass: Butterworth Heinemann; 2000. xx, 174 p electronic resource. ISBN: 0585241317 (electronic bk.).
Call Number: HF5415.1265 .K64 2000 ( Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=34020
Guerilla PR wired: waging a successful publicity campaign online, offline, and everywhere in between
Levine, Michael. Guerilla PR wired: waging a successful publicity campaign online, offline, and everywhere in between. Chicago, Ill: McGraw-Hill; 2002. xxi, 281 p $24.95. ISBN: 0071382313 (alk. paper).
Call Number: HD59 .L483 2001 (Library West)
The guide to financial public relations: how to stand out in the midst of competitive clutter
Chambers, Larry. The guide to financial public relations: how to stand out in the midst of competitive clutter. Boca Raton, Fla: St. Lucie Press; 1999. 328 p $59.95. ISBN: 0910944121 (alk. paper).
Call Number: HD59 .C453 1999 (Library West)
Handbook for public relations writing
Bivins, Thomas H. Handbook for public relations writing. 3rd ed. Lincolnwood, Ill., USA: NTC Business Books; 1995. vii, 344 p ISBN: 0844234354 (hard : recycled paper). 0844234362 (soft : recycled paper).
Call Number: HM263 .B538 1995 (Library West)
Handbook of public relations
Heath, Robert L. Handbook of public relations. Thousand Oaks, Calif: Sage Publications; 2000. p. cm $89.95. ISBN: 076191286X (cloth : alk. paper).
Call Number: HD59 .H267 2000 (Library West)
The handbook of strategic public relations & integrated communications
Caywood, Clarke L and NetLibrary, Inc. The handbook of strategic public relations & integrated communications. New York: McGraw-Hill; 1997. xxvi, 574 p electronic resource. ISBN: 0071379061 (electronic bk.).
Call Number: HM263 .H317 1997eb (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=51946
How to manage your global reputation: a guide to the dynamics of international public relations
Morley, Michael. How to manage your global reputation: a guide to the dynamics of international public relations. New York: New York University Press; 1998. ix, 172 p ISBN: 0814756166.
Call Number: HD59 .M64 1998 (Library West)
Image makers: advertising, public relations, and the ethos of advocacy
Jackall, Robert and Hirota, Janice M. Image makers: advertising, public relations, and the ethos of advocacy. Chicago: University of Chicago Press; 2000. xii, 333 p $25.00. ISBN: 0226389162 (alk. paper).
Call Number: HF5813.U6 J33 2000 (Library West)
International public relations: a comparative analysis
Culbertson, Hugh M and Ch`en, Ni. International public relations: a comparative analysis. Mahwah, N.J: L. Erlbaum; 1996. x, 454 p $99.95. ISBN: 0805816844 (cloth : alk. paper). 0805816852 (pbk. : alk. paper) (LEA's communication series.
Call Number: HM263 .I65 1996 (Library West)
Investor relations for the emerging company
Rieves, Ralph A and Lefebvre, John. Investor relations for the emerging company. New York: Wiley; 2002. xvi, 208 p $69.95. ISBN: 0471064173 (Wiley finance series.
Call Number: HG4028.S7 R54 2002 (Library West)
The Jossey-Bass guide to strategic communications for nonprofits: a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises and more
Bonk, Kathy; Griggs, Henry; Tynes, Emily, and Communications Consortium Media Center. The Jossey-Bass guide to strategic communications for nonprofits: a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises and more. 1st ed. San Francisco, Calif: Jossey-Bass; 1999. xviii, 188 p $30.00. ISBN: 0787943738 (acid-free paper) (The Jossey-Bass nonprofit and public management series.
Call Number: HD62.6 .J669 1999 (Library West)
Lesly's handbook of public relations and communications
Lesly, Philip. Lesly's handbook of public relations and communications. 5th ed. Lincolnwood, Ill., U.S.A: Contemporary Books; 1998. xix, 826 p $100.00. ISBN: 0844232572 (alk. paper).
Call Number: HM263 .L472 1998 (Library West)
Making it in public relations: an insider's guide to career opportunities
Mogel, Leonard and NetLibrary, Inc. Making it in public relations: an insider's guide to career opportunities. 2nd ed. Mahwah, N.J: Lawrence Erlbaum Associates; 2002. xiv, 354 p electronic resource. ISBN: 0585394865 (electronic bk.).
Call Number: HM1221 .M64 2002eb (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=66753
Manage your reputation: how to plan public relations to build & protect the organization's most powerful asset
Haywood, Roger and Haywood, Roger. Manage your reputation: how to plan public relations to build & protect the organization's most powerful asset. 2nd ed. London: Kogan Page; 2002. xii, 276 p $39.95. ISBN: 0749437944.
Call Number: HD59 .H32x 2002 (Journalism Library)
Managing systematic and ethical public relations campaigns
McElreath, Mark P. Managing systematic and ethical public relations campaigns. Madison: Brown & Benchmark Publishers; 1997. xxiv, 435 p $24.99. ISBN: 069728882X.
Call Number: HM263 .M34 1997 (Library West)
Multicultural public relations: a social-interpretive approach
Banks, Stephen P. Multicultural public relations: a social-interpretive approach. 2nd ed. Ames: Iowa State University Press; 2000. xi, 144 p $39.99. ISBN: 0813829402 (alk. paper).
Call Number: HM1221 .B35 2000 (Library West)
The new PR toolkit: strategies for successful media relations
Breakenridge, Deirdre and DeLoughry, Thomas J. The new PR toolkit: strategies for successful media relations. Upper Saddle River, NJ: Financial Times Prentice Hall; 2003. 240 p $24.95. ISBN: 0130090255 (Financial Times Prentice Hall books.
Call Number: HD59 .B74 2003 (Library West)
Online public relations: a handbook for practitioners
Horton, James L. Online public relations: a handbook for practitioners. Westport, CT: Quorum Books; 2001. xvi, 296 p $69.95. ISBN: 1567204066 (alk. paper).
Call Number: HD59 .H598 2001 (Library West)
Organizational public relations: a political perspective
Spicer, Christopher. Organizational public relations: a political perspective. Mahwah, NJ: Lawrence Erlbaum Associates; 1997. xiv, 324 p $39.95. ISBN: 0805818375 (alk. paper). 0805818383 (pbk. : alk. paper).
Call Number: HD59 .D677 1996 (Library West)
Perspectives on public relations research
Moss, Danny; Ver ci c, Dejan, and Warnaby, Gary. Perspectives on public relations research. London, New York: Routledge; 2000. xv, 269 p $95.00. ISBN: 0415217679 (Routledge advances in management and business studies.
Call Number: HD59 .P382 1999 (Library West)
Planning and managing public relations campaigns
Gregory, Anne and Institute of Public Relations (Great Britain). Planning and managing public relations campaigns. 2nd ed. London: Kogan Page; 2000. viii, 184 p ISBN: 0749429917 (PR in practice series.
Call Number: HD59 .G69 2000 (Library West)
Power communications: positioning yourself for high visibility
Wiener, Valerie. Power communications: positioning yourself for high visibility. New York: New York University Press; 1994. xii, 303 p ISBN: 0814792731 (alk. paper).
Call Number: HD30.3 .W54 1994 (Library West)
Power public relations: how to master the new PR
Saffir, Leonard and NetLibrary, Inc. Power public relations: how to master the new PR. 2nd ed. Lincolnwood, Ill: NTC Business Books; 2000. xiv, 322 p electronic resource. ISBN: 0585365237 (electronic bk.).
Call Number: HD59 .S315 2000eb (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=54606
PR!: a social history of spin
Ewen, Stuart. PR!: a social history of spin. 1st ed. New York: Basic Books; 1996. xv, 480 p $19.00. ISBN: 0465061680.
Call Number: HM263 .E849 1996 (Library West)
PR power: inside secrets from the world of spin
Barry, Amanda and Warwick Business School. PR power: inside secrets from the world of spin. London: Virgin; 2002. xiv, 178 p $14.95. ISBN: 0753506521 (Virgin business guides.
Call Number: HD59 .B357 2002 (Journalism Library)
Practical guide to environmental community relations
Forrest, Carol J. Practical guide to environmental community relations. New York: Wiley; 1997. 342 p $59.95. ISBN: 0471163880.
Call Number: HD30.255 .F67 1997 (Library West)
Primer of public relations research
Stacks, Don W. Primer of public relations research. New York: Guilford; 2002. ix, 318 p $35.00. ISBN: 1572307269.
Call Number: HM1221 .S78 2002 (Journalism Library)
A primer on nonprofit PR: if charity begins at home--
Neal, Kathleen A. A primer on nonprofit PR: if charity begins at home--. 1st ed. Sarasota, Fla: Pineapple Press, Inc; 2001. ix, 137 p $19.95. ISBN: 1561642290 (pbk.).
Call Number: HD59 .N36 2001 (Library West)
Public communication campaigns
Rice, Ronald E and Atkin, Charles K. Public communication campaigns. 3rd ed. Thousand Oaks, Calif: Sage Publications; 2001. xi, 428 p $83.95. ISBN: 0761922059 (cloth). 0761922067 (pbk.).
Call Number: HM1226 .P83 2000 (Library West)
Public relations as relationship management: a relational approach to the study and practice of public relations
Ledingham, John A; Bruning, Stephen D, and NetLibrary, Inc. Public relations as relationship management: a relational approach to the study and practice of public relations. Mahwah, N.J: L. Erlbaum; 2000. xvii, 255 p. cm electronic resource. ISBN: 0585165351 (electronic bk.) (LEA's communication series.
Call Number: HD59 .P785 2000eb (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=19365
Public relations cases
Hendrix, Jerry A. Public relations cases. 4th ed. Belmont, CA: Wadsworth Pub. Co; 1998. xii, 479 p ISBN: 053452236X.
Call Number: HM263 .H437 1998 (Library West)
Public relations cases: international perspectives
Moss, Danny and DeSanto, Barbara. Public relations cases: international perspectives. New York: Routledge; 2002. xx, 267 p ISBN: 0415234255. 0415234263 (pbk.).
Call Number: HM1221 .P78 2001 (Journalism Library)
Public relations ethics
Seib, Philip M and Fitzpatrick, Kathy. Public relations ethics. Fort Worth, TX: Harcourt Brace College Publishers; 1995. viii, 174 p ISBN: 0155019430 (pbk.).
Call Number: HM263 .S418 1995 (Library West)
Public relations history: from the 17th to the 20th century : the antecedents
Cutlip, Scott M. Public relations history: from the 17th to the 20th century : the antecedents. Hillsdale, N.J: L. Erlbaum Associates, Publishers; 1995. xv, 300 p $69.95. ISBN: 0805817794 (alk. paper). 0805817808 (pbk. : alk. paper) (LEA's communication series.
Call Number: HM263 .C784 1995 (Library West)
Public relations on the Net: winning strategies to inform and influence the media, the investment community, the government, the public, and more!
Holtz, Shel and NetLibrary, Inc. Public relations on the Net: winning strategies to inform and influence the media, the investment community, the government, the public, and more! New York: AMACOM;
1999. xx, 332 p electronic resource. ISBN: 0814479871.
Call Number: HD59 .H596 1999 (Library West & netLibrary)
http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=2113
Public relations writing: form and style
Newsom, Doug and Carrell, Bob. Public relations writing: form and style. 5th ed. Belmont, CA: Wadsworth Pub. Co; 1998. xviii, 510 p ISBN: 0534522904 (acid-free paper).
Call Number: HM263 .N493 1998 (Library West)
The publicity handbook: the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air
Yale, David R and Carothers, Andrew J. The publicity handbook: the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air. Chicago, Ill: NTC Business Books; 2001. 432 p $22.95. ISBN: 0844232424.
Call Number: HD59 .Y33 2001 (Library West)
Qualitative research methods in public relations and marketing communications
Daymon, Christine and Holloway, Immy. Qualitative research methods in public relations and marketing communications. London, New York: Routledge; 2002. viii, 293 p ISBN: 0415222737. 0415222745 (pbk.).
Call Number: HD59 .D347 2002 (Library West)
Reputation management
Griffin, Gerry and NetLibrary, Inc. Reputation management. Oxford, U.K: Capstone Pub; 2002. 110 p electronic resource. ISBN: 0585395810 (electronic bk.) (ExpressExec marketing; 04.05).
Call Number: HD59 .G75 2002eb (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=66811
Reputation marketing : building and sustaining your organization's greatest asset
Marconi, Joe and American Marketing Association. Reputation marketing : building and sustaining your organization's greatest asset. New York: McGraw-Hill; 2002. xiii, 232 p $39.95. ISBN: 0658014293 (alk. paper).
Call Number: HD59.2 .M374 2002 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=68447
Rethinking public relations: the spin and the substance
Moloney, Kevin. Rethinking public relations: the spin and the substance. London, New York: Routledge; 2000. 196 p $95.00. ISBN: 0415217598 (HB) (Routledge advances in management and business studies; v.13).
Call Number: HD59 .M62 2000 (Library West)
Running a public relations department
Beard, Mike and Institute of Public Relations (Great Britain). Running a public relations department. 2nd ed. London: Kogan Page; 2001. xii, 160 p $22.50. ISBN: 0749434244 (PR in practice series.
Call Number: HD59 .B365 2001 (Library West)
Spin: how to turn the power of the press to your advantage
Sitrick, Michael S and Mayer, Allan J. Spin: how to turn the power of the press to your advantage. Washington, D.C: Regnery Publishing, Inc; 1998. viii, 215 p ISBN: 0895264110 (alk. paper).
Call Number: HD59 .S458 1998 (Library West)
Spinning the web: a handbook for public relations on the Internet
Witmer, Diane F. Spinning the web: a handbook for public relations on the Internet. New York: Longman; 2000. xvi, 233 p $25.00. ISBN: 032107713X.
Call Number: TK5105.875.I57 W58x 2000 (Library West & Journalism Library)
Strategic planning for public relations
Smith, Ronald D and NetLibrary, Inc. Strategic planning for public relations. Mahwah, N.J: Lawrence Erlbaum Associates; 2002. xvi, 344 p electronic resource. ISBN: 0585394814 (electronic bk.).
Call Number: HM1221 .S77 2002eb (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=66750
Strategic public relations management: planning and managing effective communication programs
Austin, Erica Weintraub and Pinkleton, Bruce E. Strategic public relations management: planning and managing effective communication programs. Mahwah, NJ: Lawrence Erlbaum Associates; 2000. 399 p $39.95. ISBN: 0805831592 (cloth : alk. paper). 0805831606 (pbk. : alk. paper).
Call Number: HD59 .A97 2000 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=49114
Total exposure: controlling your company's image in the glare of the business media explosion
Carlson, Gustav and NetLibrary, Inc. Total exposure: controlling your company's image in the glare of the business media explosion. New York: American Management Assoc; 2000. xi, 225 p electronic resource. ISBN: 0814424406 (electronic bk.).
Call Number: HD59.2 .C366 2000 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=43959
Value-added public relations: the secret weapon of integrated marketing
Harris, Thomas L. Value-added public relations: the secret weapon of integrated marketing. Lincolnwood (Chicago) Ill., U.S.A: NTC Business Books; 1998. xiii, 314 p $17.95. ISBN: 0844234117. 0844234125 (pbk.).
Call Number: HF5415.123 .H37 1998 (Library West)
The voice of business: Hill & Knowlton and postwar public relations
Miller, Karen S. The voice of business: Hill & Knowlton and postwar public relations. Chapel Hill, NC: The University of North Carolina Press; 1999. [xiii], 261 p ill. $39.95. ISBN: 0807824399 (alk. paper) (The Luther Hartwell Hodges series on business, society, and the state.
Call Number: HD59.6.U6 M548 1999 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=47816
Winning PR in the wired world: powerful communications strategies for the noisy digital space
Middleberg, Don. Winning PR in the wired world: powerful communications strategies for the noisy digital space. New York: McGraw-Hill; 2001. xii, 235 p $24.95. ISBN: 0071363424 (acid-free paper).
Call Number: HM1221 .M53 2001 (Library West)
Women in public relations: how gender influences practice
Grunig, Larissa A; Toth, Elizabeth L, and Hon, Linda Childers. Women in public relations: how gender influences practice. New York: Guilford Press; 2001. xxi, 424 p $42.00. ISBN: 1572306262 (cloth) (Guilford communication series.
Call Number: HD59 .G78 2001 (Library West)
Revised: May 8, 2003
