"Most of what we know we don't know we know."
– Gerald Zaltman,
How Customers Think
The $100 billion allowance:accessing the global teen market
Moses, Elissa. The $100 billion allowance:accessing the global teen market. New York: John Wiley; 2000. ix, 230 p $29.95. ISBN: 0471298484 (cloth : alk. paper).
Call Number: HF5415.32 .M673 2000 (Library West)
50+ marketing: marketing, communicating, and selling to the over 50s generations
Treguer, Jean-Paul. 50+ marketing: marketing, communicating, and selling to the over 50s generations. Houndmills, Basingstoke, Hampshire, New York: Palgrave; 2002. xx, 172 p $45.00. ISBN: 0333984129 (hardbook. : alk. paper).
Call Number: HF5415 .T6965 2002 (Library West)
Accounting for tastes
Becker, Gary Stanley. Accounting for tastes. Cambridge, Mass: Harvard University Press; 1996. viii, 268 p $17.00. ISBN: 0674543564 (alk. paper).
Call Number: HF5415.32 .B43 1996 (Library West)
Ads, fads, and consumer culture: advertising's impact on American character and society
Berger, Arthur Asa. Ads, fads, and consumer culture: advertising's impact on American character and society. Lanham, Md: Rowman & Littlefield; 2000. xv, 167 p $16.95. ISBN: 0742500306 (alk. paper). 0742500314 (pbk. : alk. paper).
Call Number: HF5823 .B438 2000 (Library West)
Advertising progress: American business and the rise of consumer marketing
Laird, Pamela Walker. Advertising progress: American business and the rise of consumer marketing. Baltimore, Md: The Johns Hopkins University Press; 1998. xiv, 479 p $35.95. ISBN: 0801858410 (alk. paper) (Studies in industry and society.
Call Number: HF5813.U6 L34 1998 (Library West)
Advertising research: the Internet, consumer behavior, and strategy
Zinkhan, George M and American Marketing Association. Advertising research: the Internet, consumer behavior, and strategy. Chicago, Ill: American Marketing Association; 2000. vii, 281 p $35.00. ISBN: 0877572887.
Call Number: HF5814 .A33 2000 (Library West)
Advertising to the American woman, 1900-1999
Hill, Daniel D. Advertising to the American woman, 1900-1999. Columbus, Ohio: Ohio State University Press; 2002. 329 p $45.00. ISBN: 0814208908.
Call Number: HF5813.U6 H55 2002 (Library West)
After fifty: how the baby boom will redefine the mature market: travel & leisure, fast food, apparel/retail, technology, health, financial servises
Harris, Leslie M. After fifty: how the baby boom will redefine the mature market: travel & leisure, fast food, apparel/retail, technology, health, financial servises. Ithaca, NY: Paramount Market; 2003. 181 p $39.95. ISBN: 0972529020.
Call Number: HF5415.13 .A38 2003 (Library West)
Ageless marketing: strategies for reaching the hearts & minds of the new customer majority
Wolfe, David B and Snyder, Robert E. Ageless marketing: strategies for reaching the hearts & minds of the new customer majority. Chicago, IL: Dearborn Trade Publishing; 2003. xxi, 359 p $25.00. ISBN: 0793177553.
Call Number: HF5415.32 .W65 2003 (Library West, On Order & Books24x7)
http://www.books24x7.com/marc.asp?isbn=0793177553
American generations who they are, how they live, what they think
Mitchell, Susan. American generations who they are, how they live, what they think. 4th ed ed. Ithaca, N.Y: New Strategist Publications; 2003. xxi, 498 p $89.95. ISBN: 1885070462.
Call Number: HC110.C6 M545 2003 (Library West)
American men: who they are & how they live
New Strategist Publications, Inc. American men: who they are & how they live. 1st ed. Ithaca, N.Y: New Strategist Publications, Inc; 2002. xvi, 387 p $89.95. ISBN: 1885070446.
Call Number: HQ1090.3 .A457 2002 (Library West)
American women: who they are & how they live
New Strategist Publications, Inc. American women: who they are & how they live. 2nd ed. Ithaca, N.Y: New Strategist Publications; 2002. xvii, 413 p $89.95. ISBN: 188507042X.
Call Number: HQ1421 .A486 2002 (Library West)
Americans 55 & older: a changing market
Yntema, Sharon. Americans 55 & older: a changing market. 3rd ed. Ithaca, NY: New Strategist Publications; 2001. 483 p $69.95.
Call Number: HQ1064.U5 A441 2001 (Library West)
Are you normal about money? do you behave like everyone else?
Kanner, Bernice. Are you normal about money? do you behave like everyone else? Princeton, N.J.: Bloomberg Press; 2001. 143 p $12.95. ISBN: 1576600874 (alk. paper).
Call Number: HG222.3 .K36 2001 (Library West)
Audience economics: media institutions and the audience marketplace
Napoli, Philip M. Audience economics: media institutions and the audience marketplace. New York: Columbia University Press; 2003. 235 p $59.50. ISBN: 0231126522 (cl. : alk. paper). 0231126530 (pa. : alk. paper).
Call Number: HF6146.T42 N364 2003 (Journalism Library)
Being the shopper: understanding the buyer's choice
Lempert, Phil. Being the shopper: understanding the buyer's choice. New York: Wiley; 2002. x, 245 p $27.95. ISBN: 0471151351 (cloth).
Call Number: HF5415.32 .L45 2002 (Library West)
Best customers: demographics of consumer demand
Russell, Cheryl and Mitchell, Susan. Best customers: demographics of consumer demand. Ithaca: New Strategist; 1999. xiii, 727 p $89.95. ISBN: 1885070268.
Call Number: HC79.C6 R87 1999 (Library West)
Beyond listening: learning the secret language of focus groups
Goebert, Bonnie and Rosenthal, Herma M. Beyond listening: learning the secret language of focus groups. New York: John Wiley & Sons; 2002. xvi, 224 p $29.95. ISBN: 0471395625 (cloth : alk. paper).
Call Number: HF5415.32 .G64 2002 (Library West)
Body of truth: leveraging what consumers can't or won't say
Hill, Dan. Body of truth: leveraging what consumers can't or won't say. Hoboken, N.J: Wiley; 2003. 167 p $29.95. ISBN: 0471444391 (CLOTH).
Call Number: HF5415.32 .H55 2003 (Library West)
Brands, consumers, symbols, and research: Sidney J. Levy on marketing
Levy, Sidney J and Rook, Dennis W. Brands, consumers, symbols, and research: Sidney J. Levy on marketing. Thousand Oaks, Calif: Sage Publications; 1999. xvii, 590 p $97.95. ISBN: 0761916962 (acid-free paper).
Call Number: HF5415.1 .L48 1999 (Library West)
Breaking compromises: opportunities for action in consumer markets from the Boston Consulting Group
Silverstein, Michael J and Stalk, George. Breaking compromises: opportunities for action in consumer markets from the Boston Consulting Group. New York: John Wiley; 2000. xii, 227 p 429.95. ISBN: 047138433X (cloth : alk. paper).
Call Number: HF5415.13 .B677 2000 (Library West)
A century of American icons: 100 products and slogans from the 20th century consumer culture
Cross, Mary. A century of American icons: 100 products and slogans from the 20th century consumer culture. Westport, Conn: Greenwood Press; 2002. xviii, 236 p $49.95. ISBN: 0313314810 (alk. paper).
Call Number: HF6161.B4 C46 2002 (Library West)
Changing minds: the art and science of changing our own and other peoples minds
Gardner, Howard. Changing minds: the art and science of changing our own and other peoples minds. Boston, Mass: Harvard Business School Press; 2004. p. cm $26.95. ISBN: 1578517095.
Call Number: BF637.C4 G37 2004 (Library West, Forthcoming. On Order)
Children and adolescents in the market place: twenty-five years of academic research
Chandler, Tomasita M and Heinzerling, Barbara M. Children and adolescents in the market place: twenty-five years of academic research. Ann Arbor, Mich: Pierian Press; 1999. x, 669 p $145.00. ISBN: 0876503830.
Call Number: HF5822 .C43 1999 (Library West)
Children: consumption, advertising and media
Hansen, Flemming and Handelshjskolen i Kbenhavn. Children: consumption, advertising and media. 1st ed. Copenhagen: Copenhagen Business School Press; 2002. 301 p $31.00. ISBN: 8763001004 (pbk.).
Call Number: HF5415.32 .C47 2002 (Journalism Library)
Conquering consumerspace: marketing strategies for a branded world
Solomon, Michael R. Conquering consumerspace: marketing strategies for a branded world. New York: AMACOM; 2003. xii, 276 p ISBN: 0814427227 (electronic bk.).
Call Number: HD69.B7 S65 2003eb (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=86803
Consumer behavior
Wilkie, William L. Consumer behavior. 3rd ed. New York: Wiley; 1994. 1 v. (various pagings) $49.50. ISBN: 0471545171 (acid-free paper).
Call Number: HF5415.3 .W536 1994 (Library West)
Consumer behavior and culture: consequences for global marketing and advertising
Mooij, Marieke K. de. Consumer behavior and culture: consequences for global marketing and advertising. Thousand Oaks, Calif: Sage Publications; 2004. xiv, 345 p $39.95. ISBN: 0761926682 (hardcover). 0761926690 (paperback).
Call Number: HF5415.32 .M66 2004 (Journalism Library, In Process)
Consumer behavior: buying, having, and being
Solomon, Michael R. Consumer behavior: buying, having, and being. Upper Saddle River: Prentice Hall Press; 2003. 621 p $120.00. ISBN: 0131404067.
Call Number: HF5415.32 .S6 2004 (Library West)
Consumer behavior in Asia
Schütte, Hellmut and Ciarlante, Deanna. Consumer behavior in Asia. Washington Square, New York, N.Y: New York University Press; 1998. xii, 275 p ill. $35.00. ISBN: 0814781144.
Call Number: HF5415.33.A78 S38 1998 (Library West)
Consumer behaviour: a European perspective
Antonides, Gerrit and Raaij, W. Fred van. Consumer behaviour: a European perspective. New York: John Wiley; 1998. 619 p $49.95. ISBN: 0471975133.
Call Number: HF5415.33.E85 A58 1998 (Library West)
Consumer boycotts: effecting change through the marketplace and the media
Friedman, Monroe. Consumer boycotts: effecting change through the marketplace and the media. New York: Routledge; 1999. 284 p $19.95. ISBN: 0415924561 (hbk.). 041592457X (pbk.).
Call Number: HF5415.32 .F75 1999 (Library West)
Consumer culture: a reference handbook
Goodman, Douglas J and Cohen, Mirelle. Consumer culture: a reference handbook. Santa Barbara, Calif: ABC-CLIO; 2003. 251 p $45.00. ISBN: 1576079759 (hardcover : alk. paper) (Contemporary world issues.
Call Number: HC79.C6 G665 2003 (Library West, On Order)
Consumer panels
Sudman, Seymour and Wansink, Brian. Consumer panels. 2nd ed. Chicago: American Marketing Association; 2002. 233 p $39.95. ISBN: 0877572976.
Call Number: HF5415.3 .S8 2001 (Library West)
The consumer revolution in urban China
Davis, Deborah. The consumer revolution in urban China. Berkeley: University of California Press; 2000. xiii, 366 p $60.00. ISBN: 0520216393 (alk. paper). 0520216407 (pbk . : alk. paper) (Studies on China; 22).
Call Number: HC430.C6 C66 2000 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=41707
A consumer's republic: the politics of mass consumption in postwar America
Cohen, Lizabeth. A consumer's republic: the politics of mass consumption in postwar America. New York: Knopf; 2003. 567 p $35.00. ISBN: 0375407502 (hc.).
Call Number: HC110.C6 C537 2003 (Library West)
Consumer society in American history: a reader
Glickman, Lawrence B. Consumer society in American history: a reader. Ithaca, NY: Cornell University Press; 1999. 420 p $24.95. ISBN: 0801484863 (pbk.).
Call Number: HC110.C6 C574 1999 (Library West)
The consumer society reader
Schor, Juliet and Holt, Douglas B. The consumer society reader. New York: New Press. Distributed by W.W. Norton; 2000. xxiii, 502 p $22.95. ISBN: 1565845986 (pbk.). 1565845323 (hc.).
Call Number: HC79.C6 C655 2000 (Library West)
Consuming desires: consumption, culture, and the pursuit of happiness
Rosenblatt, Roger. Consuming desires: consumption, culture, and the pursuit of happiness. Washington, DC: Island Press; 1999. 230 p $24.95. ISBN: 1559635355.
Call Number: HC110.C6 C586 1999 (Library West)
The consumption of mass
Lee, Nick and Munro, Rolland. The consumption of mass. Oxford, UK, Malden, MA: Blackwell; 2001. 234 p $32.95. ISBN: 0631228195 (Sociological review monographs.
Call Number: HM101 .C679x 2001 (Library West)
Contemporary marketing and consumer behavior: an anthropological sourcebook
Sherry, John F. Contemporary marketing and consumer behavior: an anthropological sourcebook. Thousand Oaks: SAGE Publications; 1995. xvii, 482 p $62.00. $28.50 pbk. ISBN: 0803957521. 080395753X (pbk.).
Call Number: HF5415.122 .C66 1995 (Library West)
Credit card nation: the consequences of America's addiction to credit
Manning, Robert D. Credit card nation: the consequences of America's addiction to credit. 1st ed. New York: Basic Books; 2000. x, 406 p $26.00. ISBN: 0465043666 (alk. paper).
Call Number: HG3755.8.U6 M36 2000 (Library West)
Customer behavior: consumer behavior & beyond
Sheth, Jagdish N; Mittal, Banwari, and Newman, Bruce I. Customer behavior: consumer behavior & beyond. Fort Worth, TX: Dryden Press; 1999. 1 v. (various pagings) col. ill. $93.00. ISBN: 003098016X (pbk.).
Call Number: HF5415.32 .S54 1999 (Library West)
Customer orientation and market action
Johnson, Michael D. Customer orientation and market action. Upper Saddle River, NJ: Prentice Hall; 1998. 183 p $58.21. ISBN: 0133286673 (pbk.).
Call Number: HF5415.5 .J639 1998 (Library West)
Customers rule!: why the e-commerce honeymoon is over and where winning businesses go from here
Blackwell, Roger D and Stephan, Kristina. Customers rule!: why the e-commerce honeymoon is over and where winning businesses go from here. 1st ed. New York: Crown Business; 2001. viii, 244 p $27.50. ISBN: 0609608657.
Call Number: HF5415.33.U6 B58 2001 (Library West)
Cycles: how we will live, work, and buy
Dychtwald, Maddy. Cycles: how we will live, work, and buy. New York: Free Press; 2003. 274 p $26.00. ISBN: 0743226143.
Call Number: HF5415.33.U6 D94 2003 (Library West)
Desegregating the dollar: African American consumerism in the twentieth century
Weems, Robert E. Desegregating the dollar: African American consumerism in the twentieth century. New York: New York University Press; 1998. x, 195 p $18.95. ISBN: 0814792901 (acid-free paper). 0814793274 (pbk. : acid-free paper).
Call Number: HC110.C6 W44 1998 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=48165
The deviant's advantage: how fringe ideas create mass markets
Mathews, Ryan and Wacker, Watts. The deviant's advantage: how fringe ideas create mass markets. 1st ed. New York: Crown Business; 2002. xxvii, 305 p $25.95. ISBN: 0609609580 (Hardcover).
Call Number: HF5415 .I536 2002 (Library West)
Digital marketing: global strategies from the world's leading experts
Wind, Yoram and Mahajan, Vijay. Digital marketing: global strategies from the world's leading experts. New York: J. Wiley; 2001. x, 416 p $34.95. ISBN: 0471361224 (cloth : alk. paper).
Call Number: HF5415.1265 .W56 2001 (Library West)
The Elgar companion to consumer research and economic psychology
Earl, Peter E. and Kenp, Simon. The Elgar companion to consumer research and economic psychology. Edward Elgar; 1998. 649 p $200.00. ISBN: 1858985544.
Call Number: HF5415.32 .E48 1999 (Library West)
Emotion marketing: the Hallmark way of winning customers for life
Robinette, Scott; Brand, Claire, and Lenz, Vicki. Emotion marketing: the Hallmark way of winning customers for life. New York: McGraw-Hill; 2001. 247 p $24.95. ISBN: 0071364145.
Call Number: HF5415 .R5553 2001 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=55577
Emotional decisions: tradeoff difficulty and coping in consumer choice
Luce, Mary Frances; Bettman, James R, and Payne, John W. Emotional decisions: tradeoff difficulty and coping in consumer choice. Chicago, IL: University of Chicago Press; 2001. 209 p $18.00. (Monographs of the Journal of consumer research; 1).
Call Number: HF5415.32 .L83 2001 (Library West)
Essays by distinguished marketing scholars of the Society for Marketing Advances
Woodside, Arch G. Essays by distinguished marketing scholars of the Society for Marketing Advances. JAI Press; 2002. 220 p $86.00. ISBN: 0762308699 (Advances in Business Marketing and Purchasing.
Call Number: HF5410 .A36 (Library West)
Ethics and manipulation in advertising: answering a flawed indictment
Phillips, Michael J. Ethics and manipulation in advertising: answering a flawed indictment. Westport, Conn: Quorum; 1997. x, 207 p $55.00. ISBN: 156720063X (alk. paper).
Call Number: HF5822 .P49 1997 (Library West)
European perspectives on consumer behaviour
Lambkin, Mary. European perspectives on consumer behaviour. London, New York: Prentice Hall; 1998. xvi, 432 p $35.00. ISBN: 0135523826 (pbk.).
Call Number: HF5415.33.E85 E95 1997 (Library West)
Financing the American dream: a cultural history of consumer credit
Calder, Lendol Glen. Financing the American dream: a cultural history of consumer credit. Princeton, N.J: Princeton University Press; 1999. 374 p $29.95. ISBN: 069105827X (cloth : alk. paper).
Call Number: HG3756.U54 C35 1999 (Library West)
The fragile middle class: Americans in debt
Sullivan, Teresa A; Warren, Elizabeth, and Westbrook, Jay Lawrence. The fragile middle class: Americans in debt. New Haven, CT: Yale University Press; 2000. 380 p $32.50. ISBN: 0300079605 (alk. paper).
Call Number: HG3766 .S794 2000 (Library West)
From birth to death: a consumer's guide to population studies
Petersen, William. From birth to death: a consumer's guide to population studies. New Brunswick, N.J: Transaction Publishers; 2000. 197 p $39.95. ISBN: 0765800063 (alk. paper).
Call Number: HB3505 .P48 2000 (Library West)
Games creditors play: collecting from overextended consumers
Williams, Winton E. Games creditors play: collecting from overextended consumers. Durham, N.C: Carolina Academic Press; 1998. xxv, 190 p $40.00. ISBN: 0890899916.
Call Number: HG3752.7.U6 W55 1998 (Library West)
The geography of thought: how Asians and westerners think differently-- and why
Nisbett, Richard E. The geography of thought: how Asians and westerners think differently-- and why. New York: Free Press; 2003. xxiii, 263 p $24.00. ISBN: 0743216466 (hc).
Call Number: BF311 .N565 2003 (Library West)
Getting and spending: European and American consumer societies in the twentieth century
Strasser, Susan; McGovern, Charles, and Judt, Matthias. Getting and spending: European and American consumer societies in the twentieth century. Cambridge, England. New York: Cambridge University Press; 1998. xiv, 477 p ill. ISBN: 0521622379 (hb). 0521626943 (pb) (Publications of the German Historical Institute.
Call Number: HC110.C6 G48 1998 (Library West)
Global marketing and advertising: understanding cultural paradoxes
Mooij, Marieke K. de. Global marketing and advertising: understanding cultural paradoxes. Thousand Oaks, Calif: Sage Publications; 1998. xx, 316 p ill. $24.95. ISBN: 0803959699 (acid-free paper). 0803959702 (pbk. : acid-free paper).
Call Number: HF5415.127 .M66 1998 (Library West)
Going shopping: consumer choices and community consequences
Satterthwaite, Ann. Going shopping: consumer choices and community consequences. New Haven: Yale University Press; 2001. 386 p $39.95. ISBN: 0300084218 (alk. paper).
Call Number: HT151 .S262 2001 (Library West)
Handbook of marketing scales: multi-item measures for marketing and consumer behavior research
Bearden, William O and Netemeyer, Richard G. Handbook of marketing scales: multi-item measures for marketing and consumer behavior research. 2nd ed. Thousand Oaks, Calif: Sage Publications; 1999. xiv, 537 p $79.95. ISBN: 076191000X (cloth : acid-free paper).
Call Number: HF5415.3 .B323 1999 (Library West)
Hearing the voice of the market: competitive advantage through creative use of market information
Barabba, Vincent P and Zaltman, Gerald. Hearing the voice of the market: competitive advantage through creative use of market information. Boston, Mass: Harvard Business School Press; 1991. xiv, 294 p $39.95. ISBN: 0875842410 (hard : acid free paper).
Call Number: HD30.23 .B358 1991 (Library West)
The history and advancement of African Americans in the advertising industry, 1895-1999
Moss, Janice Ward. The history and advancement of African Americans in the advertising industry, 1895-1999. Lewiston, N.Y: Edwin Mellen Press; 2003. ix, 82 p $89.95. ISBN: 0773469451 (Black studies; v. 19).
Call Number: HF5813.U6 M584 2003 (Journalism Library)
How customers think: essential insights into the mind of the market
Zaltman, Gerald. How customers think: essential insights into the mind of the market. Boston, Mass: Harvard Business School Press; 2003. xxii, 323 p. : ill. ; 25 cm. $29.05. ISBN: 1578518261 (alk. paper).
Call Number: HF5415.32 .Z35 2003 (Library West)
I want that!: how we all became shoppers
Hine, Thomas. I want that!: how we all became shoppers. 1st ed. New York: HarperCollins; 2002. xvii, 222 p $24.95. ISBN: 0060185112.
Call Number: HC79.C6 H55x 2002 (Library West)
Influence: science and practice
Cialdini, Robert B. Influence: science and practice. 4th ed. Boston, MA: Allyn and Bacon; 2001. x, 262 p $21.99. ISBN: 0321011473 (pbk. : alk. paper).
Call Number: BF774 .C53 2001 (Library West, On Order)
The influentials
Keller, Edward B and Berry, Jonathan L. The influentials. New York: Free Press; 2003. viii, 353 p $26.00. ISBN: 0743227298 (hc). 0743227301 (pbk.).
Call Number: HN65 .K43 2003 (Library West)
International consumer behavior: its impact on marketing strategy development
Samli, A. Coskun. International consumer behavior: its impact on marketing strategy development. Westport, Conn: Quorum Books; 1995. xviii, 186 p $59.95. ISBN: 089930883X (alk. paper).
Call Number: HF5415.32 .S26 1995 (Library West)
Interpretive consumer research: paradigms, methodologies & applications
Elliott, Richard H and Beckmann, Susanne C. Interpretive consumer research: paradigms, methodologies & applications. 1st ed. Copenhagen, Herndon, VA: Copenhagen Business School Press. Books International distributor; 2000. 365 p $29.00. ISBN: 8716134915.
Call Number: HF5415.32 .I584 2000 (Library West)
Japanese consumer behavior: from worker bees to wary shoppers : an anthropologist reads research by the Hakuhodo Institute of Life and Living
McCreery, John Linwood. Japanese consumer behavior: from worker bees to wary shoppers : an anthropologist reads research by the Hakuhodo Institute of Life and Living. Honolulu: University of Hawaii Press; 2000. ix, 278 p $24.95. ISBN: 082482315X (cloth : alk. paper). 0824823168 (pbk. : alk. paper) (ConsumAsiaN book series.
Call Number: HF5415.33.J3 M38 2000 (Library West)
Just ask a woman: cracking the code of what women want and how they buy
Quinlan, Mary Lou. Just ask a woman: cracking the code of what women want and how they buy. Hoboken, N.J: J. Wiley & Sons; 2003. 256 p $27.95. ISBN: 0471369209 (cloth : alk. paper).
Call Number: HF5415.33.U6 Q56 2003 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=85513
Keeping customers
Sviokla, J. J and Shapiro, Benson P. Keeping customers. Boston, MA: Harvard Business School Press; 1993. xx, 384 p $29.95. ISBN: 0875843336 (acid-free paper) (The Harvard business review book series.
Call Number: HF5415.5 .K45 1993 (Library West)
Keeping up with the Joneses: envy in American consumer society, 1890-1930
Matt, Susan J. Keeping up with the Joneses: envy in American consumer society, 1890-1930. Philadelphia: University of Pennsylvania Press; 2002. 223 p $35.00. ISBN: 0812236866 (cloth : alk. paper).
Call Number: HN90.M6 M37 2002 (Library West)
Kellogg on integrated marketing
Iacobucci, Dawn and Calder, Bobby J. Kellogg on integrated marketing. Hoboken, N.J.: Wiley; 2003. 314 p $29.95. ISBN: 0471204765.
Call Number: HF5415 .K444 2003 (Library West)
Kidfluence: the marketer's guide to understanding and reaching generation Y--kids, tweens, and teens
Sutherland, Anne and Thompson, Beth. Kidfluence: the marketer's guide to understanding and reaching generation Y--kids, tweens, and teens. New York: McGraw-Hill; 2003. xiii, 192 p $29.95. ISBN: 0071416226 (acid-free paper).
Call Number: HC79.C6 S88 2003 (Library West)
Latinos, Inc: the marketing and making of a people
Dávila, Arlene M. Latinos, Inc: the marketing and making of a people. Berkeley: University of California Press; 2001. xv, 287 p $22.50. ISBN: 0520227247 (paper : alk. paper). 0520226690 (cloth : alk. paper).
Call Number: HF5415.33.U6 D38 2001 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=71470
The laws of choice: predicting customer behavior
Marder, Eric. The laws of choice: predicting customer behavior. New York: Free Press; 1997. xvi, 448 p $30.00. ISBN: 0684835452.
Call Number: HF5415.3 .M273 1997 (Library West)
Lead us into temptation: the triumph of American materialism
Twitchell, James B. Lead us into temptation: the triumph of American materialism. New York: Columbia University Press; 1999. 310 p $14.95. ISBN: 0231115180 (alk. paper).
Call Number: HC110.C6 T89 1999 (Library West)
Lifestyle marketing: reaching the new American consumer
Michman, Ronald D; Mazze, Edward M, and Greco, Alan James. Lifestyle marketing: reaching the new American consumer. Westport, Conn: Praeger; 2004. 241 p ISBN: 1567206409 (alk. paper).
Call Number: HF5415.127 .M535 2004 (Library West)
Living it up: our love affair with luxury
Twitchell, James B. Living it up: our love affair with luxury. New York: Columbia University Press; 2002. xv, 309 p $29.95. ISBN: 0231124961 (cloth : acid-free paper).
Call Number: HF5415.32 .T95 2002 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=74607
The loyalty effect: the hidden force behind growth, profits, and lasting value
Reichheld, Frederick F and Teal, Thomas. The loyalty effect: the hidden force behind growth, profits, and lasting value. Boston, Mass: Harvard Business School Press; 1996. xii, 323 p $16.95. ISBN: 0875844480.
Call Number: HF5415.5 .R438 1996 (Library West)
The market driven organization: understanding, attracting, and keeping valuable customers
Day, George S. The market driven organization: understanding, attracting, and keeping valuable customers. New York: Free Press; 1999. 285 p $27.50. ISBN: 0684864673.
Call Number: HF5415.13 .D367 1999 (Library West)
Market segmentation: using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior
Weinstein, Art. Market segmentation: using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior. Rev. ed. Chicago, Ill: Probus Pub. Co; 1994. xv, 313 p $32.50. ISBN: 1557384924.
Call Number: HF5415.127 .W45 1994 (Library West)
Marketing and consumer behavior in East and South-East Asia
Anthony Pecotich. Marketing and consumer behavior in East and South-East Asia. Sydney, Australia: McGraw-Hill; 1998. 747 p $34.95. ISBN: 007470480X.
Call Number: HF5415.12 .A84 M37x 1998 (Library West)
Marketing and consumer identity in multicultural America
Tharp, Marye C. Marketing and consumer identity in multicultural America. Thousand Oaks, Calif: Sage Publications; 2001. xvi, 397 p $38.95. ISBN: 0761911030 (alk. paper).
Call Number: HF5415.127 .T48 2000 (Library West)
Marketing know-how: your guide to the best marketing tools and sources
Francese, Peter K. Marketing know-how: your guide to the best marketing tools and sources. Rev. ed. Ithaca, N.Y: American Demographics Books; 1998. viii, 338 p $57.44. ISBN: 093688942X.
Call Number: HF5415.2 .F72 1998 (Library West)
The marketing power of emotion
O'Shaughnessy, John and O'Shaughnessy, Nicholas J. The marketing power of emotion. Oxford, New York: Oxford University Press; 2003. vi, 274 p $35.00. ISBN: 0195150562 (alk. paper).
Call Number: HF5415.32 .O743 2003 (Library West & Books24x7)
http://www.books24x7.com/marc.asp?isbn=0195150562
Marketing to American Latinos: a guide to the in-culture approach
Valdés, M. Isabel. Marketing to American Latinos: a guide to the in-culture approach. Ithaca, N.Y: Paramount Market Pub; 2000-. pt. 1-2 $109.90. ISBN: 0967143934.
Call Number: HC110.C6 V35 2000 (Library West, Reference)
Marketing to moms: getting your share of the trillion-dollar market
Bailey, Maria T. Marketing to moms: getting your share of the trillion-dollar market. 1st ed. Roseville, Calif: Prima Publishing; 2002. xviii, 286 p $24.95. ISBN: 0761563660.
Call Number: HC79.C6 B295 2002 (Library West)
Marketing to the mindset of boomers and their elders
Morgan, Carol M and Levy, Doran J. Marketing to the mindset of boomers and their elders. Saint Paul, MN: Attitudebase; 2002. ix, 383 p $49.95. ISBN: 0970560516.
Call Number: HF5415.127 .M668 2002 (Library West, On Order)
Marketing to women: how to understand, reach, and increase your share of the world's largest market segment
Barletta, Martha. Marketing to women: how to understand, reach, and increase your share of the world's largest market segment. Chicago, Ill.: Dearborn Trade Publishing; 2003. xxviii, 253 p $23.00. ISBN: 0793159636 (hc).
Call Number: HC79.C6 B337 2003 (Library West & netLibrary & Books24x7)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=80631
http://www.books24x7.com/marc.asp?isbn=0793159636
The maturing marketplace: buying habits of baby boomers and their parents
Moschis, George P. The maturing marketplace: buying habits of baby boomers and their parents. Westport, Conn: Quorum; 2000. xii, 303 p $75.00. ISBN: 1567203442 (alk. paper).
Call Number: HF5415.33.U6 M36 2000 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=62743
Meeting of the minds: creating the market-based enterprise
Barabba, Vincent P. Meeting of the minds: creating the market-based enterprise. Boston, Mass: Harvard Business School Press; 1995. xv, 247 p $27.95. ISBN: 0875845770.
Call Number: HF5415.2 .B333 1995 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=26830
The myth of excellence: why great companies never try to be the best at everything
Crawford, Frederick A and Mathews, Ryan. The myth of excellence: why great companies never try to be the best at everything. 1st ed ed. New York: Crown Business; 2001. xviii, 251 p $27.50. ISBN: 0609608207.
Call Number: HF5415.2 .C76 2001 (Library West)
The natural history of the rich: a field guide
Conniff, Richard. The natural history of the rich: a field guide. 1st ed. New York: W.W. Norton; 2002. 344 p., 8 p. of plates $26.95. ISBN: 0393019659.
Call Number: HC79.W4 C657 2002 (Library West)
New consumer marketing: managing a living demand system
Baker, Susan. New consumer marketing: managing a living demand system. Chichester: John Wiley & Sons, Ltd; 2003. 218 p $29.95. ISBN: 0470844825 (cloth : alk. paper).
Call Number: HF5415 .B279 2003 (Library West)
The new culture of desire: 5 radical new strategies that will change your business and your life
Davis, Melinda. The new culture of desire: 5 radical new strategies that will change your business and your life. New York: Free Press; 2002. ix, 262 p $26.00. ISBN: 074320459X.
Call Number: HF5415.32 .D38 2002 (Library West)
The next economy: will you know where your customers are?
Ettenberg, Elliott and NetLibrary, Inc. The next economy: will you know where your customers are? New York: McGraw-Hill; 2002. xv, 220 p electronic resource. ISBN: 0071379657 (electronic bk.).
Call Number: HF5415 .E8 2002eb (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=66531
Now or never: how companies must change today to win the battle for internet consumers
Modahl, Mary. Now or never: how companies must change today to win the battle for internet consumers. 1st ed. New York: HarperBusiness; 2000. 237 p $27.00. ISBN: 0066620120.
Call Number: HF5415.1265 .M63 2000 (Library West)
The observational research handbook: understanding how consumers live with your product
Abrams, Bill and American Marketing Association. The observational research handbook: understanding how consumers live with your product. Lincolnwood, Il: NTC Business Books; 2000. xxiv, 277 p $49.95. ISBN: 065800073X.
Call Number: HF5415.33.U6 A25 2000 (Library West)
One nation under goods: malls and the seductions of American shopping
Farrell, James J. One nation under goods: malls and the seductions of American shopping. Washington, DC: Smithsonian; 2003. 329 p $24.95. ISBN: 1588341526 (alk. paper).
Call Number: HF5430.3 .F37 2003 (Library West)
Paying with plastic: the digital revolution in buying and borrowing
Evans, David S and Schmalensee, Richard. Paying with plastic: the digital revolution in buying and borrowing. Cambridge, Mass: MIT Press; 1999. xii, 373 p $16.95. ISBN: 0262050625 (hc : alk. paper). 0262550377 (pbk.).
Call Number: HG3755.8.U6 E94 1999 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=17058
The personality continuum and consumer behavior
Albanese, Paul J. The personality continuum and consumer behavior. Westport, Conn: Quorum Books; 2002. xxiii, 366 p $69.95. ISBN: 1567205585 (alk. paper).
Call Number: HB72.P8 A495 2002 (Library West)
Persuasive imagery: a consumer response perspective
Scott, Linda M and Batra, Rajeev. Persuasive imagery: a consumer response perspective. Mahwah, N.J: Lawrence Erlbaum Associates; 2003. xxi, 436 p $99.95. ISBN: 0805842020 (alk. paper) (Advertising and consumer psychology.
Call Number: BF367 .P464 2003 (Library West)
Political virtue and shopping: individuals, consumerism, and collective action
Micheletti, Michele. Political virtue and shopping: individuals, consumerism, and collective action. New York: Palgrave Macmillan; 2003. 264 p $55.00. ISBN: 1403961336.
Call Number: HC79.C6 M53 2003 (Library West)
The power of persuasion: how we're bought and sold
Levine, Robert V. The power of persuasion: how we're bought and sold. Hoboken, N.J: John Wiley & Sons; 2003. ix, 278 p $24.95. ISBN: 0471266345 (cloth).
Call Number: BF637.P4 L48 2003 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81986
Priceless: turning ordinary products into extraordinary experiences
LaSalle, Diana and Britton, Terry. Priceless: turning ordinary products into extraordinary experiences. Boston, Mass: Harvard Business School Press; 2003. 224 p $27.50. ISBN: 157851746X (alk. paper).
Call Number: HF5415.15 .L37 2002 (Library West)
Profiling machines: mapping the personal information economy
Elmer, Greg. Profiling machines: mapping the personal information economy. Cambridge, Mass: MIT Press; 2004. 179 p $25.00. ISBN: 0262050730 (hc. : alk. paper).
Call Number: HF5415.32 .E488 2004 (Library West, On Order)
http://www.books24x7.com/marc.asp?isbn=0262050730
Psychology and consumer culture: the struggle for a good life in a materialistic world
Kasser, Tim and Kanner, Allen. Psychology and consumer culture: the struggle for a good life in a materialistic world. Washington, D.C: American Psychological Association; 2003. 297 p $49.95. ISBN: 1591470463.
Call Number: HC110.C6 P76 2003 (Library West)
Psychology of the consumer and its development: an introduction
Webb, Robert C. Psychology of the consumer and its development: an introduction. New York: Kluwer Academic/Plenum Publishers; 1999. xiii, 362 $69.95. ISBN: 0306460734 (The Plenum series in adult development and aging.
Call Number: HF5415.32 .W42 1999 (Library West)
Qualitative methods for marketplace research
Sayre, Shay. Qualitative methods for marketplace research. Thousand Oaks, Calif: Sage; 2001. 255 p $36.95. ISBN: 0761922695. 0761922709 (pbk.).
Call Number: HF5415.2 .S29 2001 (Library West)
The rise of the Hispanic market in the United States: challenges, dilemmas, and opportunities for corporate management
Nevaer, Louis E. V. The rise of the Hispanic market in the United States: challenges, dilemmas, and opportunities for corporate management. Armonk, N.Y: M.E. Sharpe; 2004. 288 p $66.95. ISBN: 0765612909 (hardcover : alk. paper).
Call Number: HF5415.33.U6 N47 2004 (Library West)
Satisfaction: a behavioral perspective on the consumer
Oliver, Richard L. Satisfaction: a behavioral perspective on the consumer. New York: McGraw Hill; 1997. xvi, 432 p $63.72. ISBN: 0070480257 (acid-free paper).
Call Number: HF5415.335 .O55 1997 (Library West)
Seeking customers
Shapiro, Benson P and Sviokla, J. J. Seeking customers. Boston, MA: Harvard Business School Pub; 1993. xviii, 343 p $29.95. ISBN: 0875843328 (acid-free paper) (The Harvard business review book series.
Call Number: HF5438.25 .S434 1993 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=40317
Selling it: the incredible shrinking package and other marvels of modern marketing
Ware, Lesslie Editors Consumer Reports. Selling it: the incredible shrinking package and other marvels of modern marketing. New York: Norton; 2002. xvii, 202 p $15.95. ISBN: 039332172X (pbk.).
Call Number: HF5827.8 .S45 2001 (Library West)
Shopping for identity: the marketing of ethnicity
Halter, Marilyn. Shopping for identity: the marketing of ethnicity. 1st ed. New York: Schocken Books; 2000. x, 244 p $23.00. ISBN: 0805241566.
Call Number: E184.A1 H214 2000 (Library West)
Snobbery: the American version
Epstein, Joseph. Snobbery: the American version. Boston: Houghton Mifflin; 2002. xii, 274 p $25.00. ISBN: 0395944171.
Call Number: HN90.S6 E67 2002 (Library West)
The social psychology of consumer behaviour
Bagozzi, Richard P; Gurhan-Canli, Zeynep, and Priester, Joseph R. The social psychology of consumer behaviour. Philadelphia, Pa: Open University; 2002. x, 222 p $85.00. ISBN: 0335207235. 0335207227 (pbk.) (Applying social psychology.
Call Number: HB801 .B267 2002 (Library West)
Squandering aimlessly: my adventures in the American marketplace
Brancaccio, David. Squandering aimlessly: my adventures in the American marketplace. New York: Simon & Schuster; 2000. 283 p $24.50. ISBN: 0684864983.
Call Number: HC110.C6 B665 2000 (Library West)
Status through consumption: dynamics of consuming in structured environment
Silver, Steven D. Status through consumption: dynamics of consuming in structured environment. Boston: Kluwer Academic Publishers; 2002. xix, 197 p $99.50. ISBN: 1402070012 (hb).
Call Number: HF5415.32 .S555 2002 (Library West)
Total access: giving customers what they want in an anytime, anywhere world
McKenna, Regis. Total access: giving customers what they want in an anytime, anywhere world. Boston, Mass: Harvard Business School Press; 2002. xv, 252 p $27.50. ISBN: 1578512441 (alk. paper).
Call Number: HF5415.5 .M3855 2002 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=79093
Trading up: the new American luxury
Silverstein, Michael; Fiske, Neil, and Butman, John. Trading up: the new American luxury. New York: Portfolio; 2003. 316 p $26.95. ISBN: 1591840139 (alk. paper).
Call Number: HB841 .S55 2003 (Library West)
Twenty million new customers!: understanding gay men's consumer behavior
Kates, Steven M. Twenty million new customers!: understanding gay men's consumer behavior. New York: Haworth Press; 1998. xi, 235 p $39.95. ISBN: 0789001756 (Haworth gay & lesbian studies.
Call Number: HF5415.33.U6 K38 1998 (Library West)
Understanding consumer decision making: the means-end approach to marketing and advertising strategy
Reynolds, Thomas J and Olson, Jerry C. Understanding consumer decision making: the means-end approach to marketing and advertising strategy. Mahwah, N.J: L. Erlbaum; 2001. xvii, 447 p $45.00. ISBN: 0805817301 (cloth : alk. paper). 080581731X (pbk. : alk. paper).
Call Number: HF5415.32 .U53 2001 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=61239
Visual consumption
Schroeder, Jonathan E. Visual consumption. New York: Routledge; 2002. x, 193 p $75.00. ISBN: 0415244242 (alk. paper) (Routledge Interpretive Marketing Research.
Call Number: HF5415.32 .S365 2002 (Library West)
Why do men barbecue?: recipes for cultural psychology
Shweder, Richard A. Why do men barbecue?: recipes for cultural psychology. Cambridge, Mass: Harvard University Press; 2003. 432 p $55.00. ISBN: 0674010574 (cloth : alk. paper). 067401135X (paper : alk. paper).
Call Number: GN502 .S59 2003 (Library West)
The why of consumption: contemporary perspectives on consumer motives, goals and desires
Ratneshwar, S; Mick, David Glen, and Huffman, Cynthia. The why of consumption: contemporary perspectives on consumer motives, goals and desires. London, New York: Routledge; 2000. xx, 330 p $90.00. ISBN: 0415220955 (Routledge interpretive marketing research series.
Call Number: HF5415.32 .R38 2000 (Library West)
Why people buy
O'Shaughnessy, John. Why people buy. New York: Oxford University Press; 1987. vi, 195 p $15.95. ISBN: 0195040864 (alk. paper). 0195040872 (pbk. : alk. paper).
Call Number: HF5415.3 .O84 1987 (Library West)
Why people buy things they don't need
Danziger, Pamela N. Why people buy things they don't need. Ithaca, N.Y: Paramount Market Publishing; 2002. iv, 221 p $34.95. ISBN: 0967143993.
Call Number: HC110.C6 D36x 2002 (Library West)
Why people don't buy things: five proven steps to connect with your customers and dramatically increase your sales
Washburn, Harry and Wallace, Kim. Why people don't buy things: five proven steps to connect with your customers and dramatically increase your sales. Reading, Mass: Perseus Books; 1999. 198 p ill. $24.00. ISBN: 0738200123.
Call Number: HF5438.25 .W2864 1999 (Library West)
Why we buy: the science of shopping
Underhill, Paco. Why we buy: the science of shopping. New York: Simon & Schuster; 1999. 255 p $15.00. ISBN: 0684849135.
Call Number: HF5415.2 .U53 1999 (Library West)
Why we shop: emotional rewards and retail strategies
Pooler, Jim. Why we shop: emotional rewards and retail strategies. Westport, Conn: Praeger; 2003. 206 p $39.95. ISBN: 027598172X (alk. paper).
Call Number: HF5415.32 .P66 2003 (Library West, On Order)
The winner-take-all society: how more and more Americans compete for ever fewer and bigger prizes, encouraging economic waste, income inequality, and an impoverished cultural life
Frank, Robert H and Cook, Philip J. The winner-take-all society: how more and more Americans compete for ever fewer and bigger prizes, encouraging economic waste, income inequality, and an impoverished cultural life. New York: Free Press; 1995. x, 272 p $25.00. ISBN: 0028740343.
Call Number: HB238 .F73 1995 (Library West)
Wise up to teens insights: into marketing and advertising to teenagers
Zollo, Peter. Wise up to teens insights: into marketing and advertising to teenagers. Ithaca, N.Y: New Strategist Publications, Inc; 1995. xiv, 311 p $34.95. ISBN: 0962809292.
Call Number: HF5415.32 .Z65 1995 (Library West)
Word of mouse: the marketing power of collaborative filtering
Riedl, John and Konstan, Joseph. Word of mouse: the marketing power of collaborative filtering. New York: Warner Books; 2002. xxvi, 259 p $24.95. ISBN: 0446530034.
Call Number: HF5415.32 .R54 2002 (Library West)
Revised:
February 17, 2004
