The 18 immutable laws of corporate reputation: creating,
protecting, and repairing your most valuable asset
Alsop, Ronald. The 18 immutable laws of corporate reputation: creating,
protecting, and repairing your most valuable asset. New York: Free Press; 2004.
306 p $26.00. ISBN: 074323670X (A Wall Street journal book.
Call Number: HD59.2 .A47 2004 (Library West, On Order)
The 22 immutable laws of branding: how to build a product or service into a
world-class brand
Ries, Al and Ries, Laura. The 22 immutable laws of branding: how to build a
product or service into a world-class brand. 1st ed. expanded ed. New York:
HarperBusiness; 2002. xvi, 255 p $18.95. ISBN: 0060007737.
Call Number: HD69.B7 R538 2002 (Library West)
The 360 degree brand in Asia: creating more effective marketing
communications
Blair, Mark; Armstrong, Richard, and Murphy, Mike. The 360 degree brand in Asia:
creating more effective marketing communications. Singapore: John Wiley & Sons
(Asia); 2003. xvi, 215 p $29.95. ISBN: 0470820578.
Call Number: HF5415.123 .B555 2003 (Journalism Library)
Advalue: twenty ways advertising works for brands
Butterfield, Leslie and Institute of Practitioners in Advertising. Advalue:
twenty ways advertising works for brands. Boston, MA: Butterworth-Heinemann;
2003. 256 p $29.95. ISBN: 0750655011 (alk. paper).
Call Number: HF6161.B4 A3 2003 (Library West)
Advanced brand management
Temporal, Paul. Advanced brand management. New York, Chichester: Wiley; 2002.
296 p $29.95. ISBN: 047147925X.
Call Number: HD69.B7 T448x 2002 (Library West)
Advertising media planning: a brand management approach
Kelley, Larry D and Jugenheimer, Donald W. Advertising media planning: a brand
management approach. Armonk, N.Y: M.E. Sharpe; 2004. vii, 144 p $69.95. ISBN:
0765613093 (alk. paper).
Call Number: HF5826.5 .K45 2004 (Journalism Library)
America's greatest brands an insight into 80 of America's strongest brands
American Brands Council. America's greatest brands an insight into 80 of
America's strongest brands. New York: America's Greatest Brands; 2001. v $75.00.
ISBN: 0970686005.
Call Number: HD69.B7 A54x 2001 (Library West)
American still life: the Jim Beam story and the making of the world's #1
bourbon
Pacult, F. Paul. American still life: the Jim Beam story and the making of the
world's #1 bourbon. Hoboken, N.J: John Wiley; 2003. 240 p $24.95. ISBN:
0471444073 (cloth).
Call Number: HD9395.U47 J367 2003 (Library West)
Before the brand: creating the unique DNA of an enduring brand identity
Perry, Alycia and Wisnom, David. Before the brand: creating the unique DNA of an
enduring brand identity. New York: McGraw-Hill; 2003. 256 p $14.95. ISBN:
0071393099 (acid-free).
Call Number: HD69.B7 P477 2003 (Library West)
The best of branding: best practices in corporate branding
Gregory, James R. The best of branding: best practices in corporate branding.
New York: McGraw-Hill; 2004. xvi, 224 p $39.95. ISBN: 0071403299 (alk. paper).
Call Number: HD69.B7 .G738 2004 (Library West)
Big brands, big trouble: lessons learned the hard way
Trout, Jack. Big brands, big trouble: lessons learned the hard way. New York:
Wiley; 2001. x, 223 p $24.95. ISBN: 0471414328.
Call Number: HD69.B7 T75x 2001 (Library West)
Brand aid: an easy reference guide to solving your toughest branding problems
and strengthening your market position
VanAuken, Brad. Brand aid: an easy reference guide to solving your toughest
branding problems and strengthening your market position. New York: American
Management Association; 2003. v, 306 p $24.95. ISBN: 0814406815.
Call Number: HD69.B7 V36 2003 (Library West)
Brand asset management: driving profitable growth through your brands
Davis, Scott. Brand asset management: driving profitable growth through your
brands. 1st ed. San Francisco: Jossey-Bass; 2000. xvi, 265 p $34.95. ISBN:
0787950777 (acid-free paper) (The Jossey-Bass business & management series.
Call Number: HD69.B7 D38 2000 (Library West)
Brand failures
Haig, Matt. Brand failures. London, Sterling, VA: Kogan Page; 2003. viii, 310 p
$29.95. ISBN: 0749427370.
Call Number: HD69.B7 H345 2003 (Library West)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81881
The brand gym: a practical workout for boosting brand and business
Taylor, David. The brand gym: a practical workout for boosting brand and
business. Chichester: Wiley; 2003. xvi, 205 p $29.95. ISBN: 0470847107.
Call Number: HD69.B7 T39 2003 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=82779
Brand leadership
Aaker, David A and Joachimsthaler, Erich. Brand leadership. New York: Free
Press; 2000. xii, 351 p $30.00. ISBN: 0684827345.
Call Number: HD69.B7 A215 2000 (Library West)
Brand manners: how to create the self-confident organization to live the
brand
Pringle, Hamish and Gordon, William. Brand manners: how to create the
self-confident organization to live the brand. Chichester, New York: Wiley;
2001. xiv, 314 p $29.95. ISBN: 0471496065.
Call Number: HF5415 .P6594 2001 (Library West)
The brand marketing book: creating, managing and extending the value of your
brand
Marconi, Joe. The brand marketing book: creating, managing and extending the
value of your brand. Lincolnwood, IL: NTC Business Books in conjunction with the
American Marketing Association; 1999. xv, 247 p ISBN: 0844222577.
Call Number: HD69.B7 M373 1999 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=23956
Brand medicine: the role of branding in the pharmaceutical industry
Blackett, Tom and Robins, Rebecca. Brand medicine: the role of branding in the
pharmaceutical industry. New York: Palgrave; 2001. xxvi, 308 p $45.00. ISBN:
0333930983 (cloth : alk. paper).
Call Number: HD9666.5 .B66 2001 (Library West)
Brand new brand thinking: brought to life by 11 experts who do
Baskin, Merry and Earls, Mark. Brand new brand thinking: brought to life by 11
experts who do. London: Kogan Page; 2002. x, 212 p ISBN: 0749436786.
Call Number: HF6161.B4 B67 2002 (Books24x7)
http://www.books24x7.com/marc.asp?isbn=0749436786
Brand new: how entrepreneurs earned consumers' trust from Wedgwood to Dell
Koehn, Nancy F. Brand new: how entrepreneurs earned consumers' trust from
Wedgwood to Dell. Boston: Harvard Business School Press; 2001. 448 p $39.95.
ISBN: 1578512212 (alk. paper).
Call Number: HB615 .K64 2001 (Library West)
Brand portfolio strategy: creating relevance, differentiation, energy,
leverage, and clarity
Aaker, David A. Brand portfolio strategy: creating relevance, differentiation,
energy, leverage, and clarity. New York: Free Press; 2004. 348 p $28.00. ISBN:
0743249380.
Call Number: HD69.B7 .A2154 2004 (Library West, On Order)
Brand spirit: how cause related marketing builds brands
Pringle, Hamish and Thompson, Marjorie. Brand spirit: how cause related
marketing builds brands. Paperback ed. Chichester, New York: Wiley; 2001. xxiii,
281 p ISBN: 0471499447 (pbk.).
Call Number: HF5414 .P75 2001 (Books24x7)
http://www.books24x7.com/marc.asp?isbn=0471499447
Brand warfare: 10 rules for building the killer brand : lessons for new and
old economy players
D'Alessandro, David F and Owens, Michele. Brand warfare: 10 rules for building
the killer brand : lessons for new and old economy players. New York:
McGraw-Hill; 2001. xviii, 185 p $24.95. ISBN: 0071362932.
Call Number: HD69.B7 D35 2001 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=67277
Brandchild: remarkable insights into the minds of today's global kids and
their relationships with brands
Lindström, Martin and Seybold, Patricia B. Brandchild: remarkable insights into
the minds of today's global kids and their relationships with brands. London,
Sterling, VA: Kogan Page; 2003. xvi, 316 p ISBN: 0749438673 (hardcover).
Call Number: HD69.B7 L55 2003 (Books24x7)
http://www.books24x7.com/marc.asp?isbn=0749438673
Branded customer service: the new competitive edge
Barlow, Janelle and Stewart, Paul. Branded customer service: the new competitive
edge. 1st ed. San Francisco, CA: Berrett-Koehler; 2004. xii, 259 p $27.95. ISBN:
1576752984.
Call Number: HF5415.5 .B3667 2004 (Library West, On Order)
Branded nation: the marketing of megachurch, college, inc., and museumworld
Twitchell, James B. Branded nation: the marketing of megachurch, college, inc.,
and museumworld. New York: Simon & Schuster; 2004. 327 p $27.00. ISBN:
0743243463.
Call Number: HD69.B7 T7596 2004 (Library West)
Branded: the buying and selling of teenagers
Quart, Alissa. Branded: the buying and selling of teenagers. Cambridge, MA:
Perseus Pub; 2003. xiv, 239 p $25.00. ISBN: 0738206644.
Call Number: HD69.B7 Q37 2003 (Library West)
A branded world: adventures in public relations and the creation of
superbrands
Levine, Michael. A branded world: adventures in public relations and the
creation of superbrands. Hoboken, N.J: J. Wiley; 2003. xi, 260 p $27.95. ISBN:
0471263664.
Call Number: HD69.B7 L486 2003 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=82573
Branding across borders: a guide to global brand marketing
Gregory, James R and Wiechmann, Jack G. Branding across borders: a guide to
global brand marketing. Chicago, Ill: McGraw-Hill; 2002. 232 p $34.95. ISBN:
0658009451.
Call Number: HD69.B7 .G74 2001 (Library West)
Branding.com: online branding for marketing success
Kania, Deborah and American Marketing Association. Branding.com: online branding
for marketing success. Chicago: NTC Business Books in conjunction with the
American Marketing Association; 2001. xvii, 285 p $39.95. ISBN: 0658003070.
Call Number: HF5415.1265 .K36 2001 (Library West)
Branding in Asia: the creation, development, and management of Asian brands
for the global market
Temporal, Paul. Branding in Asia: the creation, development, and management of
Asian brands for the global market. Singapore, New York: Wiley; 2000. ix, 261 p
$19.95. ISBN: 0471835765 (cloth : alk. paper).
Call Number: HD69.B7 .T45 2000 (Library West)
Branding @ the digital age
Meyers, Herbert M and Gerstman, Richard. Branding @ the digital age. New York:
Palgrave; 2001. xii, 178 p $29.95. ISBN: 033394769X (hardcover).
Call Number: HF5415.1265 .B72 2001 (Library West)
The Brandmindset
Knapp, Duane E. The Brandmindset. New York: McGraw-Hill; 2000. xxiii, 277 p
$24.95. ISBN: 007134795X.
Call Number: HD69.B7 K62 2000 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=24008
Brands and branding
Clifton, Rita; Simmons, John, and Ahmad, Sameena. Brands and branding.
Princeton, NJ: Bloomberg Press; 2004. 256 p $32.95. ISBN: 1576601471 (alk.
paper) (The economist series.
Call Number: HD69.B7 B733 2004 (Library West)
Brands, consumers, symbols, and research: Sidney J. Levy on marketing
Levy, Sidney J and Rook, Dennis W. Brands, consumers, symbols, and research:
Sidney J. Levy on marketing. Thousand Oaks, Calif: Sage Publications; 1999.
xvii, 590 p $97.95. ISBN: 0761916962 (acid-free paper).
Call Number: HF5415.1 .L48 1999 (Library West)
Brands in the balance: meeting the challenges to commercial identity
Drawbaugh, Kevin. Brands in the balance: meeting the challenges to commercial
identity. London, New York: Reuters; 2001. viii, 278 p., 16 p. of plates ISBN:
0273650351.
Call Number: HD69.B7 D73 2001 (Library West)
Brands that rock: what business leaders can learn from the world of rock and
roll
Blackwell, Roger D and Stephan, Tina. Brands that rock: what business leaders
can learn from the world of rock and roll. Hoboken, N.J: John Wiley & Sons;
2004. xi, 240 p $27.95. ISBN: 0471455172 (cloth).
Call Number: ML3790 .B6 2004 (Music Library)
Brands: the new wealth creators
Hart, Susannah and Murphy, John M. Brands: the new wealth creators. New York:
New York University Press; 1998. xvi, 224 p $40.00. ISBN: 0814755992.
Call Number: HD69.B7 B736 1998 (Library West)
Brands: visions and values
Goodchild, John and Callow, Clive. Brands: visions and values. Chichester, West
Sussex, England, New York: Wiley; 2001. ix, 161 p $34.95. ISBN: 0471497428
(UKSIP series.
Call Number: HD69.B7 B738 2001 (Library West)
Brandscaping: worlds of experience in retail design = Erlebnisdesign f ur
Einkaufswelten
Riewoldt, Otto. Brandscaping: worlds of experience in retail design =
Erlebnisdesign f ur Einkaufswelten. Basel, Boston: Birkh auser-Publishers for
Architecture; 2002. 117 p $29.50. ISBN: 3764366745 (softcover : alk. paper).
Call Number: NA6220 .B68 2002 (Architecture & Fine Arts Library)
A century of American icons: 100 products and slogans from the 20th century
consumer culture
Cross, Mary. A century of American icons: 100 products and slogans from the 20th
century consumer culture. Westport, Conn: Greenwood Press; 2002. xviii, 236 p
$49.95. ISBN: 0313314810 (alk. paper).
Call Number: HF6161.B4 C46 2002 (Library West)
Citizen brands: putting society at the heart of your business
Willmott, Michael. Citizen brands: putting society at the heart of your
business. Chichester, New York: Wiley; 2001. xi, 260 p $45.00. ISBN: 0471492124.
Call Number: HD60 .W555 2001 (Library West)
Competitive branding: winning in the market place with value-added brands
Nilson, Torsten H. Competitive branding: winning in the market place with
value-added brands. New York: John Wiley; 1998. ix, 235 p ISBN: 0471984574 (alk.
paper).
Call Number: HF5415.13 .N539 1998 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=57061
Conquering consumerspace: marketing strategies for a branded world
Solomon, Michael R. Conquering consumerspace: marketing strategies for a branded
world. New York: AMACOM; 2003. xii, 276 p ISBN: 0814427227 (electronic bk.).
Call Number: HD69.B7 S65 2003eb (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=86803
Counterfeiting exposed: protecting your brand and customers
Hopkins, David; Kontnik, Lewis, and Turnage, Mark. Counterfeiting exposed:
protecting your brand and customers. Hoboken, N.J: J. Wiley & Sons; 2003. xvi,
320 p $34.95. ISBN: 0471269905.
Call Number: HC110.C63 H65 2003 (Library West)
Creating brand loyalty: the management of power positioning and really great
advertising
Czerniawski, Richard D and Maloney, Michael W. Creating brand loyalty: the
management of power positioning and really great advertising. New York: AMACOM;
1999. xxi, 298 p., <18> pages of plates ISBN: 0814405010.
Call Number: HF6161.B4 C94 1999 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=43957
Creating corporate reputations: identity, image, and performance
Dowling, Grahame R. Creating corporate reputations: identity, image, and
performance. Oxford, New York: Oxford University Press; 2001. xx, 299 p $45.00.
ISBN: 0199241635.
Call Number: HD59.2 .D695 2001 (Library West & Books24x7)
http://www.books24x7.com/marc.asp?isbn=0199241635
The customer revolution: how to thrive when customers are in control
Seybold, Patricia B; Lewis, Jeffrey M, and Marshak, Ronni T. The customer
revolution: how to thrive when customers are in control. 1st ed. New York: Crown
Business; 2001. xvii, 395 p $27.50. ISBN: 0609607723.
Call Number: HD70.U5 S436 2001 (Library West)
Customize the brand make it more desirable and profitable
Nilson, Torsten H. Customize the brand make it more desirable and profitable.
Chichester, England: Wiley; 2003. xi, 179 p ISBN: 0470856548.
Call Number: HD69.B7 N453 2003 (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=79542
Cutting edge advertising: how to create the world's best print for brands in
the 21st century
Aitchison, Jim. Cutting edge advertising: how to create the world's best print
for brands in the 21st century. New York: Prentice Hall; 1999. 337 p $29.99.
ISBN: 013012897X.
Call Number: HF5823 .A57 1999 (Library West)
Cyberbranding: brand building in the digital economy
Breakenridge, Deirdre. Cyberbranding: brand building in the digital economy.
Upper Saddle River, NJ: Financial Times Prentice Hall; 2001. xiv, 352 p $29.00.
ISBN: 0130897108.
Call Number: HF5415.3 .B685 2001 (Library West)
Defending the brand: aggressive strategies for protecting your brand in the
online arena
Murray, Brian H and NetLibrary, Inc. Defending the brand: aggressive strategies
for protecting your brand in the online arena. New York: American Management
Association; 2004. xvi, 268 p electronic resource. ISBN: 0814427537 (electronic
bk.).
Call Number: HD69.B7 M79 2004eb (netLibrary & Books24x7)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=100157
http://www.books24x7.com/marc.asp?isbn=0814407544
Designing brand identity: a complete guide to creating, building, and
maintaining strong brands
Wheeler, Alina. Designing brand identity: a complete guide to creating,
building, and maintaining strong brands. Hoboken, NJ: John Wiley; 2003. v, 229 p
$35.00. ISBN: 0471213268 (pbk.).
Call Number: HD69.B7 W44 2003 (Library West)
Designing online identities: successful graphic strategies for brands on the
Web
Andres, Clay. Designing online identities: successful graphic strategies for
brands on the Web. Gloucester, Mass: Rockport Publishers; 2002. 191 p $50.00.
ISBN: 1564968014 (hardcover).
Call Number: HF5415.13 .A526 2002 (Library West)
The deviant's advantage: how fringe ideas create mass markets
Mathews, Ryan and Wacker, Watts. The deviant's advantage: how fringe ideas
create mass markets. 1st ed. New York: Crown Business; 2002. xxvii, 305 p
$25.95. ISBN: 0609609580 (Hardcover).
Call Number: HF5415 .I536 2002 (Library West)
Eating the big fish: how challenger brands can compete against brand leaders
Morgan, Adam. Eating the big fish: how challenger brands can compete against
brand leaders. New York: John Wiley; 1998. 286 p $29.95. ISBN: 0471242098.
Call Number: HF5415.15 .M67 1998 (Library West)
eBrands: building an Internet business at breakneck speed
Carpenter, Phil. eBrands: building an Internet business at breakneck speed.
Boston: Harvard Business School Press; 2000. 301 p $25.95. ISBN: 0875849296
(alk. paper).
Call Number: HD69.B7 C37 2000 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=35070
Emotional branding: the new paradigm for connecting brands to people
Gobé, Marc. Emotional branding: the new paradigm for connecting brands to
people. New York: Allworth Press; 2001. xxxii, 319 p $24.95. ISBN: 1581150784.
Call Number: HD69.B7 G62 2001 (Architecture & Fine Arts Library)
Encyclopedia of consumer brands
Jorgensen, Janice. Encyclopedia of consumer brands. Detroit: St. James Press;
1994. 3 v $290.00. ISBN: 1558623353 (set : acid-free paper).
Call Number: HF5415.3 .E527 1994 (Library West, Business Reference)
Encyclopedia of corporate names worldwide
Room, Adrian. Encyclopedia of corporate names worldwide. Jefferson, N.C:
McFarland; 2002. v, 585 p $75.00. ISBN: 0786412879 (ill. case bdg. : alk.
paper).
Call Number: HD69 .B7 R66 2002 (Library West)
Experiential marketing: how to get customers to sense, feel, act, and relate
to your company and brands
Schmitt, Bernd. Experiential marketing: how to get customers to sense, feel,
act, and relate to your company and brands. New York: Free Press; 1999. 280 p
$25.50. ISBN: 0684854236.
Call Number: HF5415.13 .S343 1999 (Library West)
The expressive organization: linking identity, reputation, and the corporate
brand
Schultz, Majken; Hatch, Mary Jo, and Holten Larsen, Mogens. The expressive
organization: linking identity, reputation, and the corporate brand. New York:
Oxford University Press; 2000.$24.95. ISBN: 0198297793.
Call Number: HD59.2 . E93 2000 (Library West & Books24x7)
http://www.books24x7.com/marc.asp?isbn=0198297785
The fall of advertising and the rise of PR
Ries, Al and Ries, Laura. The fall of advertising and the rise of PR. New York:
HarperBusiness; 2002. 320 p $24.95. ISBN: 0060081988.
Call Number: HF5823 .R642 2002 (Library West)
Fame and fortune: how the world's top companies develop winning reputations
Fombrun, Charles J and Riel, C. B. M. van. Fame and fortune: how the world's top
companies develop winning reputations. Upper Saddle River, NJ: Pearson
Education; 2003. 304 p $25.95. ISBN: 0130937371 (Financial Times Prentice Hall
books.
Call Number: HD59.2 .F657 2003 (Library West)
Firebrands: building brand loyalty in the Internet age
Moon, Michael and Millison, Doug. Firebrands: building brand loyalty in the
Internet age. Berkeley, Calif: Osborne/McGraw-Hill; 2000. xviii, 318 p $29.99.
ISBN: 0072124490.
Call Number: HF6161 .B4 M66s 2000 (Library West)
From brand vision to brand evaluation: strategically building and sustaining
brands
De Chernatony, L and Chartered Institute of Marketing. From brand vision to
brand evaluation: strategically building and sustaining brands. Oxford, Boston:
Butterworth-Heinemann; 2001. xv, 293 p., [8] p. of plates $34.95. ISBN:
0750646144 (Chartered Institute of Marketing/Butterworth-Heinemann marketing
series.
Call Number: HD69. B7 D455x 2001 (Library West)
The future of brands: twenty-five visions
Clifton, Rita and Maughan, Esther. The future of brands: twenty-five visions.
New York: New York University Press; 2000. xv, 112 p $35.00. ISBN: 0814737668
(cl. : alk. paper).
Call Number: HD69.B7 F88 2000 (Library West)
Global brand strategy: unlocking brand potential across countries, cultures &
markets
Van Gelder, Sicco. Global brand strategy: unlocking brand potential across
countries, cultures & markets. London, Sterling, VA : Kogan Page: 2003. xii, 260
p ISBN: 0749440236.
Call Number: HD69.B7 V357 2003 (Books24x7)
http://www.books24x7.com/marc.asp?isbn=0749440236
The guru guide to marketing: a concise guide to the best ideas from today's
top marketers
Boyett, Joseph H. and Boyett, Jimmie T. The guru guide to marketing: a concise
guide to the best ideas from today's top marketers. Hoboken, NJ: John Wiley;
2003. 252 p $24.95. ISBN: 0471213772.
Call Number: HF5415 .B586x 2003 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81940
The Haier way: the making of a Chinese business leader and a global brand
Yi, Jeannie Jinsheng and Ye, Shawn Xian. The Haier way: the making of a Chinese
business leader and a global brand. 1st ed. Dumont, NJ: Homa & Sekey Books;
2003. xvi, 280 p ISBN: 1931907013.
Call Number: HD9971.5.E543 H359 2003 (Library West)
Harvard business review on brand management
Harvard business review on brand management. Boston, Mass: Harvard Business
School Press; 1999. v, 204 p $19.95. ISBN: 1578511445 (alk. paper) (The Harvard
business review paperback series: Harvard business review paperback series.
Call Number: HD69.B7 H37 1999 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=40319
The hero and the outlaw: building extraordinary brands through the power of
archetypes
Mark, Margaret and Pearson, Carol. The hero and the outlaw: building
extraordinary brands through the power of archetypes. New York: McGraw-Hill;
2001. xii, 384 p $24.95. ISBN: 0071364153 (acid-free paper).
Call Number: HF5415.15 .M334 2001 (Library West &netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=63620
How Asia advertises: the most successful campaigns in Asia-Pacific and the
marketing strategies behind them
Aitchison, Jim. How Asia advertises: the most successful campaigns in
Asia-Pacific and the marketing strategies behind them. Singapore: Wiley & Sons
(Asia); 2002. xviii, 411 p $29.95. ISBN: 0470820551.
Call Number: HF5813.A74 A58 2002 (Journalism Library)
How brands become icons: the principles of cultural branding
Holt, Douglas B. How brands become icons: the principles of cultural branding.
Boston, Mass: Harvard Business School Press; 2004. p. cm $29.95. ISBN:
1578517745.
Call Number: HD69.B7 H647 2003 (Library West, On Order)
How customers think: essential insights into the mind of the market
Zaltman, Gerald. How customers think: essential insights into the mind of the
market. Boston, Mass: Harvard Business School Press; 2003. xxii, 323 p. : ill. ;
25 cm. $29.05. ISBN: 1578518261 (alk. paper).
Call Number: HF5415.32 .Z35 2003 (Library West)
How to establish a unique brand in the consulting profession: powerful
techniques for the successful practitioner
Weiss, Alan. How to establish a unique brand in the consulting profession:
powerful techniques for the successful practitioner. San Francisco:
Jossey-Bass/Pfeiffer; 2002. xiii, 210 p $39.95. ISBN: 0787955132 (alk. paper)
(The ultimate consultant series.
Call Number: HD69.C6 .W4595 2002 (Library West)
How to use advertising to build strong brands
Jones, John Philip. How to use advertising to build strong brands. Thousand
Oaks, Calif: Sage Publications; 1999. 394 p ill. ISBN: 0761912428 (cloth :
acid-free paper). 0761912436 (pbk. : acid-free paper).
Call Number: HF6161.B4 H69 1999 (Library West)
IMC, the next generation: five steps for delivering value and measuring
financial returns
Schultz, Don E and Schultz, Heidi F. IMC, the next generation: five steps for
delivering value and measuring financial returns. New York: McGraw-Hill; 2003.
408 p $39.95. ISBN: 0071416625 (hardcover : alk. paper).
Call Number: HF5415 .S3595 2003 (Library West)
The infinite asset: managing brands to build new value
Hill, Sam and Lederer, Christian. The infinite asset: managing brands to build
new value. Boston, Mass: Harvard Business School Press; 2001. xii, 238 p $27.50.
ISBN: 1578512492.
Call Number: HD69.B7 H55 2001 (Library West)
Inside the minds: innovation unleashed
Inside the minds: innovation unleashed. Boston, Mass.: Aspatore Books; 2003. 162
p $27.95. ISBN: 1587622467; LCCN: 2003-112416.
Call Number: Books24x7
http://www.books24x7.com/marc.asp?isbn=1587622467
Inside the minds : leading advertisers : industry leaders share their
knowledge on the future of advertising, marketing and building successful brands
Inside the minds : leading advertisers : industry leaders share their knowledge
on the future of advertising, marketing and building successful brands. Bedford,
MA: Aspatore Books; 2001. 235 p ISBN: 1587620545.
Call Number: (Books24x7)
http://www.books24x7.com/marc.asp?isbn=1587620545
Inside the minds : the art of advertising : leading advertising CEOs on
generating creative campaigns & building successful brands
Inside the minds : the art of advertising : leading advertising CEOs on
generating creative campaigns & building successful brands. Bedford, MA:
Aspatore Books; 2003. 137 p ISBN: 1587622319.
Call Number: (Books24x7)
http://www.books24x7.com/marc.asp?isbn=1587622319
Intellectual property: patents, trademarks, and copyrights
Stim, Richard. Intellectual property: patents, trademarks, and copyrights. 2nd
ed. Albany, NY: West Legal Studies/Thomson Learning; 2001. xxiv, 664 p $98.95.
ISBN: 0766826651 (West legal studies.
Call Number: KF2980 .S75 2000 (Library West)
The invisible grail: in search of the true language of brands
Simmons, John. The invisible grail: in search of the true language of brands.
London: Texere; 2003. xiv, 224 p $23.95. ISBN: 158799156X.
Call Number: HD69.B7 S57 2003 (Library West, On Order)
Kellogg on integrated marketing
Iacobucci, Dawn and Calder, Bobby J. Kellogg on integrated marketing. Hoboken,
N.J.: Wiley; 2003. 314 p $29.95. ISBN: 0471204765.
Call Number: HF5415 .K444 2003 (Library West)
Legendary brands: unleashing the power of storytelling to create a winning
marketing strategy
Vincent, Laurence. Legendary brands: unleashing the power of storytelling to
create a winning marketing strategy. Chicago: Dearborn Trade Pub; 2002. x, 321 p
ISBN: 0793155606.
Call Number: HD69.B7 V563 2002 (Books24x7)
http://www.books24x7.com/marc.asp?isbn=0793155606
Leveraging the corporate brand
Gregory, James R and Wiechmann, Jack G. Leveraging the corporate brand.
Lincolnwood, Ill., USA: NTC Business Books; 1997. xiv, 233 p $44.95. ISBN:
0844234443 (alk. paper).
Call Number: HF5415.13 .G753 1997 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=13316
Living the brand: how to transform every member of your organization into a
brand champion
Ind, Nicholas. Living the brand: how to transform every member of your
organization into a brand champion. 2nd ed. London, Sterling, VA: Kogan Page;
2004. iii, 219 p ISBN: 0749441291.
Call Number: HD69.B7 I533 2004 (Books24x7)
http://www.books24x7.com/marc.asp?isbn=0749441291
Making dough: the 12 secret ingredients of Krispy Kreme's sweet success
Kazanjian, Kirk and Joyner, Amy. Making dough: the 12 secret ingredients of
Krispy Kreme's sweet success. Hoboken, N.J: John Wiley & Sons; 2004. xviii, 222
p $24.95. ISBN: 0471432091 (cloth).
Call Number: HD9057.U64 K755 2004 (Library West)
Marketing aesthetics: the strategic management of brands, identity, and image
Schmitt, Bernd and Simonson, Alex. Marketing aesthetics: the strategic
management of brands, identity, and image. New York: Free Press; 1997. xv, 345 p
$29.50. ISBN: 0684826550.
Call Number: HD59.2 .S357 1997 (Library West)
Marketing straight to the heart
Feig, Barry. Marketing straight to the heart. New York: AMACOM; 1997. xi, 210 p
ISBN: 0814403557.
Call Number: HF5415.3 .F393 1997 (Library West & netLibrary)
http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=2093
The mental world of brands: mind, memory, and brand success
Franzen, Giep; Bouwman, Margot, and World Advertising Research Centre. The
mental world of brands: mind, memory, and brand success. Henley-on-Thames,
Oxfordshire, U.K: World Advertising Research Centre; 2001. xix, 466 p ISBN:
1841160814 (pbk.).
Call Number: HD69.B7 F7313 2001 (Library West)
Momentum: how companies become unstoppable market forces
Ricci, Ron and Volkman, John. Momentum: how companies become unstoppable market
forces. Boston, Mass.: Harvard Business School Press; 2002. 224 p $24.95. ISBN:
157851522X.
Call Number: HF5415 .R5416 2002 (Library West & netLibrary & Books24x7)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=79101
http://www.books24x7.com/marc.asp?isbn=157851522X
A new brand world: 8 principles for achieving brand leadership in the 21st
century
Bedbury, Scott and Fenichell, Stephen. A new brand world: 8 principles for
achieving brand leadership in the 21st century. New York: Viking; 2002. xix, 220
p $24.95. ISBN: 0670030767.
Call Number: HD69.B7 B36 2002 (Library West)
The omnipowerful brand: America's #1 brand specialist shares his secrets for
catapulting your brand to marketing stardom
Delano, Frank. The omnipowerful brand: America's #1 brand specialist shares his
secrets for catapulting your brand to marketing stardom. New York: AMACOM; 1999.
xvi, 256 p ISBN: 0814404596.
Call Number: HF6161.B4 D45 1998 (Library West & netLibrary)
http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=2091
The origin of brands: discover the natural laws of product innovation and
business survival
Ries, Al and Ries, Laura. The origin of brands: discover the natural laws of
product innovation and business survival. 1st ed. New York: HarperCollins; 2004.
320 p $24.95. ISBN: 0060570148.
Call Number: HD69.B7 R538 2004 (Library West, On Order)
The philosophy of branding: great philosophers think brands
Braun, Thom. The philosophy of branding: great philosophers think brands.
London: Sterling, VA. Kogan Page; 2004. 192 p ISBN: 0749441933.
Call Number: HD69.B7 B74 2004 (Books24x7)
http://www.books24x7.com/marc.asp?isbn=0749441933
Plunkett's advertising & branding industry trends and statistics
Plunkett's advertising & branding industry trends and statistics. Houston, Tex.:
Plunkett Research, Ltd.; 2004. 420 p ISBN: 1592736847.
Call Number: Books24x7
http://www.books24x7.com/marc.asp?isbn=1592736847
Reputation marketing : building and sustaining your organization's greatest
asset
Marconi, Joe and American Marketing Association. Reputation marketing : building
and sustaining your organization's greatest asset. New York: McGraw-Hill; 2002.
xiii, 232 p $39.95. ISBN: 0658014293 (alk. paper).
Call Number: HD59.2 .M374 2002 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=68447
Rising Tide: lessons from 165 years of brand building at Procter & Gamble
Dyer, Davis. Rising Tide: lessons from 165 years of brand building at Procter &
Gamble. Boston: Harvard Business School Press; 2004. 467 p $29.95. ISBN:
1591391474.
Call Number: HD9999.S74 P738 2004 (Library West)
Romancing the customer: maximizing brand value through powerful relationship
management
Temporal, Paul and Trott, Martin. Romancing the customer: maximizing brand value
through powerful relationship management. Singapore, New York: Wiley; 2001. xii,
211 p $29.95. ISBN: 0471846155.
Call Number: HF5415.55 .T46 2001 (Library West)
Smart alliance: how a global corporation and environmental activists
transformed a tarnished brand
Taylor, J. Gary and Scharlin, Patricia J. Smart alliance: how a global
corporation and environmental activists transformed a tarnished brand. New
Haven: Yale University Press; 2004. xxi, 278 p $30.00. ISBN: 030010233X (alk.
paper).
Call Number: HD9259.B3 C578 2004 (Latin American Collection, On Order)
Sports sponsorship and brand development: the Suburu and Jaguar stories
Beck-Burridge, Martin and Walton, Jeremy. Sports sponsorship and brand
development: the Suburu and Jaguar stories. New York: Palgrave; 2001. vi, 178
p., [16] p. plates (some col.) ISBN: 0332735408 (cloth).
Call Number: GV716 .B43 2001 (Library West)
Strategic brand communication campaigns
Schultz, Don E and Barnes, Beth E. Strategic brand communication campaigns. 5th
ed. Lincolnwood, Ill: NTC Business Books; 1999. xxi, 378 p $59.95. ISBN:
0844229520.
Call Number: HF5823 .S3637x 1999 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=13259
Strategic brand management: building, measuring and managing brand equity
Keller, Kevin Lane. Strategic brand management: building, measuring and managing
brand equity. Upper Saddle River, N.J: Prentice Hall; 1998. xxv, 635, [118] p
$66.67. ISBN: 0131201158.
Call Number: HD69.B7 K45 1998 (Library West)
There's no business that's not show business: marketing in an experience
culture
Schmitt, Bernd; Rogers, David L, and Vrotsos, Karen. There's no business that's
not show business: marketing in an experience culture. Upper Saddle River, NJ:
Prentice Hall; 2003. 279 p $24.95. ISBN: 0130471194 (Financial Times Prentice
Hall books.
Call Number: HF5415.13 .S344 2003 (Library West)
ThinkPad, a different shade of blue
Dell, Deborah A and Purdy, J. Gerry. ThinkPad, a different shade of blue.
Indianapolis: Sams; 2000. 502 p ISBN: 0672317567.
Call Number: QA76.8.I25993 D45 2000 (Books24x7)
http://www.books24x7.com/marc.asp?isbn=0672317567
Trademark: legal care for your business & product name
Elias, Stephen. Trademark: legal care for your business & product name. 6th ed.
Berkeley, CA: Nolo; 2003. 1 v. (varous pagings) $39.99. ISBN: 0873379454.
Call Number: KF3180.Z9 E43 2003 (Library West, Reference & Legal information
Center)
The ultimate CRM handbook: strategies and concepts for building enduring
customer loyalty
Freeland, John G. The ultimate CRM handbook: strategies and concepts for
building enduring customer loyalty. New York: McGraw-Hill; 2003. 353 p $34.95.
ISBN: 0071409351.
Call Number: HF5415.5 .U48 2002 (Library West & Books24x7)
http://www.books24x7.com/marc.asp?isbn=0071409351
The ultimate secrets of advertising
Jones, John Philip. The ultimate secrets of advertising. Thousand Oaks, Calif:
Sage Publications; 2002. xxvi, 227 p $32.95. ISBN: 0761922431. 076192244X
(pbk.).
Call Number: HF5823 .J7174 2002 (Library West)
United we brand: how to create a cohesive brand that's seen, heard, and
remembered
Moser, Mike. United we brand: how to create a cohesive brand that's seen, heard,
and remembered. Boston: Harvard Business School Press; 2003. 165 p $27.50. ISBN:
1578517982 (alk. paper).
Call Number: HD69.B7 M67 2003 (Library West)
What's in a name?: advertising and the concept of brands
Jones, John Philip and Slater, Jan. What's in a name?: advertising and the
concept of brands. 2nd ed ed. Armonk, N.Y: M.E. Sharpe; 2002. 308 p $79.95.
ISBN: 0765609738 (alk. paper).
Call Number: HF5823 .J718 2002 (Library West)
Will & vision: how latecomers grow to dominate markets
Tellis, Gerard J and Golder, Peter N. Will & vision: how latecomers grow to
dominate markets. New York: McGraw-Hill; 2002. xviii, 340 p $27.95. ISBN:
007137549X.
Call Number: HF5415.1 .T45 2002 (Library West)
Winning the profit game: smarter pricing, smarter branding
Docters, Robert G. Winning the profit game: smarter pricing, smarter branding.
New York: New York; 2004. 304 p $29.95. ISBN: 0071434720.
Call Number: Books24x7
http://www.books24x7.com/marc.asp?isbn=0071434720
Wordcraft: the art of turning little words into big business
Frankel, Alex. Wordcraft: the art of turning little words into big business. 1st
ed. New York: Crown Publishers; 2004. p. cm ISBN: 1400051045 (Hardcover).
Call Number: HF6161.B4 F73 2004 (Library West, On Order)
The world's greatest brands
Kochan, Nick and Interbrand (Firm). The world's greatest brands. Washington,
N.Y: New York University Press; 1997. xxviii, 188 p $55.00. ISBN: 0814747019.
Call Number: HD69.B7 W67 1997 (Library West)
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