MRI+
Mediamark Research offers
comprehensive demographic, lifestyle, product usage and exposure to all
forms of advertising media collected from a single sample.
As the leading U.S. supplier of multimedia audience research, MRI
provides information to magazines, television, radio, Internet and other
media, leading national advertisers and over 450 advertising agencies -
including 90 of the top 100 in the United States. Mediamark's national
syndicated data are widely used by these companies as the basis for the
majority of the media and marketing plans that are written for
advertised brands in the United States.
Mediamark conducts more than 26,000 personal interviews with
consumers annually throughout the continental United States to produce
syndicated reports and data for electronic access. Custom studies are
also available using the Internet, telephone and mail samples.
Accessing Reporter: 1) Go to MRI+.
2) Register with your GatorLink email account. Fill out required fields.
3) E-mail with a validation link will be sent to your e-mail account,
which you must click in order to get access to Reporter Data. 4) Once
you are in the MRI+
website click on "Internat reporter for access. Download the
Internet Reporter Tutorial (Word Document).
Access to this databases is provided by the
Advertising
Department in the College of
Journalism and Communications.
Mintel
publishes over 45 reports each month, covering a wide range of sectors and
focusing on topical marketing issues. Divided between UK-specific, European and
USA reports, Mintel
reports analyze market sizes and trends, market segmentation, and consumer attitudes and
purchasing habits, as well as assessing the future of the market. By providing a
comprehensive picture of the consumer, Mintel's reports provide thorough
analyses of specialist sectors, breaking down often complex issues into
easy-to-understand sections.
Logon Instructions: Go to Mintel. You should first see an Academic
License. Click "I Agree". Then Create a Profile using your email address
as your User Id.
After you register, login with your username and password. Reports may be downloaded in word processing format (rtf) or as zip
files. If you do not see the license agreement, use the
Remote Logon (Proxy Server) to connect.
Explore
the Business Library
The Business Library enables you to conduct much
of your research from your computer over the Internet, guiding you
to the appropriate Articles,
Books,
Databases,
Journals,
Subject Guides and
Websites. You
can connect from campus or from anywhere. Use one of the
Remote Access options off campus.
The Tutorials give you step-by-step instructions on how to use the
information sources in the Business Library to solve common business
research problems. The Cases provide specific illustrations. And
remember that you can always get help by using the
Help page or by
emailing the Business Librarian or using
Ask a Librarian.
Value Line
The
Value Line Investment Survey
includes full page reports, analysts' commentaries, and Timeliness and
Safety ranks on 1,700 stocks.
World Development
Indicators Online. Direct Access to more than 550 development
indicators, with time series for 208 countries and 18 country groups from
1960 to 2002, where data are available.
Global
Development Finance Online. Direct access to more than 200 debt and
financial flows indicators for the 138 countries that report public and
publicly-guaranteed debt to the World Bank Debtor Reporting System. these
data run from 1970 to 2011, where available.
World Bank e-Library.
An online, fully cross-searchable portal of over 3,000 World Bank documents
— the essential development information resource. The collection consists of
over 1386 World Bank publications, plus each new book as it is published,
and over 1,938 Policy Research Working Papers. (What are
Policy Research Working Papers?).(
Search Working Papers). As new working papers are produced these will
also be added to the collection.
Explore the Business
Library
The Business Library enables you to
conduct much of your research from your computer over the Internet,
guiding you to the appropriate Articles,
Books,
Databases,
Journals,
Subject Guides and
Websites. You can connect
from campus or from anywhere. Use one of the
Remote Access options off campus. The
Tutorials give you step-by-step instructions on how to use the
information sources in the Business Library
to solve common business research problems. The
Cases provide specific illustrations. And remember that you can
always get help by using the
Help page or by
emailing the Business Librarian
or using
RefeXpress.
Value Line
The
Value Line Investment Survey
includes full page reports, analysts' commentaries, and Timeliness and
Safety ranks on 1,700 stocks.
World Development
Indicators Online. Direct Access to more than 550 development
indicators, with time series for 208 countries and 18 country groups from
1960 to 2002, where data are available.
Global
Development Finance Online. Direct access to more than 200 debt and
financial flows indicators for the 138 countries that report public and
publicly-guaranteed debt to the World Bank Debtor Reporting System. these
data run from 1970 to 2011, where available.
World Bank e-Library. An
online, fully cross-searchable portal of over 3,000 World Bank documents —
the essential development information resource. The collection consists of
over 1386 World Bank publications, plus each new book as it is published,
and over 1,938 Policy Research Working Papers. (What are
Policy Research Working Papers?).(
Search Working Papers). As new working papers are produced these will
also be added to the collection.
PsycARTICLES Search &
PsycARTICLES TOC
The PsycARTICLES database contains more than 25,000
searchable full-text articles from 42 journals published by
APA (American Psychological Association) and allied
organizations from 1988 to the present, with earlier years
in production. The articles are in html format and include
internal links to tables, figures, and references. In
addition, PsycRef markup is being added to connect the
reference list of the article back to a PsychINFO abstract
for the article referenced when one is available. The markup
is now available in articles from 1999, 2000, and 1988, amd
will soon be added to articles in between. Included in
PsycINFO; the results from a PsycINFO search here will also
contain a link across to the PsycArticles full-text record
if the article is available in PsycArticles.
Database
Changes
On January 1, 2003 we are making several database changes.
Factiva
is replacing Dow Jones Interactive, which has been
discontinued by the publisher.
EconLit is now hosted on
EBSCO.
Dissertation Abstracts
is moving to ProQuest. The
Business &
Industry Database
is changing to Gale. For more details see
UF Libraries Database Changes as of January 1, 2003.
Factiva
Factiva, a Dow Jones & Reuters Company, provides world
class global content, including Dow Jones and Reuters
Newswires and The Wall Street Journal - unduplicated in a
single service elsewhere.
Factiva
offers a global business information database with multiple
language interfaces and multilingual content covering nearly
8,000 sources.
ReferenceUSA
Smathers Libraries has
cancelled our subscription to
ReferenceUSA due to low usage, the high cost (almost
$10,000/yr.) of the database and budget constraints this
year. Remember that you can use any of the sources listed on
the Directories Guide
to identify companies. And most companies now have Web sites
that you can usually find through
Google. Companies are
savvy corporate communicators. They recognize the value of
having informative Web sites where they can showcase their
products and services and communicate their vision. Find out
more in the Company Tutor.
Thomson Analytics™
Thomson Analytics™ is replacing Piranhaweb. This new
product integrates company financial data from Worldscope,
daily pricing data and indexes from Datastream, I/B/E/S
earnings estimates, press releases from PR Newswire, Extel
reports and company filings. You can screen on hundreds of
variables, create custom sets, run preformatted reports and
download data and reports into Excel.
The
Enron Debacle
The Enron
bankruptcy has prompted serious calls for reforming U.S.
accounting and auditing practices. This
Case Study presents sample
sources of information and relevant documents available in
the
Business Library that explore
the consequences of this notorious business scandal.
The
Stock Market
During the bull market of the 1990s stock market investing
became the national pastime. The bear market years of
2000-2001 have sobered investors. Yet interest in investing
in stocks remains high because of the historically better
performance of stocks vs. bonds. In this
Case Study
you can sample sources of information you can access in the
Business Library that will teach you about
Investing and the
Stock Market.
Wall Street Journal
-- 1984 to date (In ProQuest) -- The first issue of The Wall
Street Journal was four pages long and sold for two cents.
Today, the paper is considered the preeminent publication
for business news and information on financial markets
worldwide. The database is popular in a variety of research
environments because of its in-depth indexing, which covers
not only complete bibliographic information but also
subjects, companies, people, products, and geographic areas.
Each issue of every newspaper is indexed thoroughly, so
researchers can access not only top news stories but also
detailed information from all the paper's sections. Even
such items as editorials, editorial cartoons, and letters to
the editor from well-known people are indexed. For each
article cited in the database, an abstract of up to 75 words
helps the researcher know if the complete text will meet his
or her needs. And because the database contains thousands of
full-text articles in the ASCII format, researchers never
need to worry about tracking down complete copies of the
information they need.
Business Dateline -- 1985 to date (In
FirstSearch) -- Regional information vital to
businesses. Includes information about library resources
that describe regional business activities and trends and
major stories on local firms, their products, and
executives. Provides online articles from regional
publications, Business Wire press releases, and major
newspapers. Subjects include agriculture, manufacturing,
company profiles, marketing, corporate planning,
professional services, corporate strategies, real estate,
executive profiles, regional business, financial services,
research and development, health care, retailing, high
technology, service industries, human resources and
transportation.
US
Business Browser
Business research at the
University of Florida is easy using the Smathers
Libraries’ subscription to the US Business Browser
from OneSource.
OneSource has partnered with leading business
information providers including Dun & Bradstreet, the
Financial Times, Market Guide, ProQuest, Standard &
Poor’s and others to create an integrated business
research tool used by major multinational firms and
elite universities. UF students, faculty and staff may
register for a free account at
OneSource. Click on “Subscriber Log-on,” then
click on “Need a User ID” and fill-out the
registration form to create your own username and
password. There's even an online tutorial to teach you
all about the database.
Read the Essay
Business Insight offers international market research
reports. Select from hundreds of reports on Consumer
Goods, Energy, Financial Services, Healthcare, Technology,
Telecoms, eCommerce and Human Resources.
Visit
the
International Business Tutor
to learn
Ten Steps to International Business Intelligence.
Each step features hyperlinks to information sources for keeping
abreast of international business and researching international
companies, industries and markets.
Databases
Review a descriptive list of all of the business and economics
databases the library subscribes to with links to those available on the
Web and information on how to access each one.
Doing
Business In China
The latest
Case Study shows
examples of information sources you can use to learn
about doing business in China.
Euromonitor's
Market Research Monitor (In GMID). International market research
reports covering key consumer markets from alcoholic drinks
to travel & tourism, featuring up-to-date market size data,
company profiles and market shares. Over 250 consumer market
and retail briefings published each year. 600 major market
profiles from the world's leading industrialized countries.
A 3 year archive of published reports.
Sports
Business Research Network. SBRnet's site combines market
research from the largest single research supplier to the
industry, the National Sporting Goods Association; the
U.S. Department of Commerce; various sports governing
bodies; and full-text articles from 14 magazines and
newsletters published by Miller Freeman, the world's largest
sporting goods trade publisher, and newsletters provided by
leading independent industry experts. In mid-1999, SBRnet
added buyTRACK, an exclusive tracking
study of sporting goods purchasing habits on the Internet,
to its already comprehensive database.
buyTRACK data are provided by Harris
Interactive, a leading market research firm specializing in
Internet-based data collection and analysis.
Access
thousands of eBooks on hundreds of subjects in
netLibrary. You can preview the books online, check them
out for two hours or download them into
netLibrary's eBook reader on your workstation or laptop
where you can search them, highlight text, make annotations,
print pages, and cut and paste quotations with complete
citations. Free User Name and Password registration for all
UF faculty, student and staff.
MarketResearch.com Academic.
Full-text of hundreds of market research reports. Find reports
on beverages, computers, financial services, personal care
and other categories. There are also reports on demographic
groups including the Affluent, African Americans, Boomers,
the Mature Market, Kids, Teens, Gen-Xers, College Students
and others.
CCH Internet
Research NetWork
CCH (Commerce Clearing House) business and legal
publications on Securities, Banking, Capital Changes, Trade
Regulation, Government Contracts, Telecom, Information
Technology, Federal Energy Guidelines, Transportation Law,
and Products Liability and Safety. Includes FASB documents
and SEC Accounting Rules.
Cases
The newest addition to the
Business Library
are Case Studies that
illustrate how to use information from the
Business Databases in company research, marketing
and other topics.
Access
EIU ViewsWire and 59 Country Reports & Profiles from
EIU.com, the
Economist Intelligence Unit. The EIU produces objective and
timely analysis and forecasts of the political, economic and
business environment in more than 180 countries.
Hoover's Online. We now have
campus-wide & Remote Access to all of the
member services on Hoover's Online including the in-depth company
profiles.
Take
the Business Library Tour to learn
your way around and how to get the most out of the
Articles,
Books, Cases,
Databases, Subjects
and Tutors. Click on the
Remote Access page to learn how to access the World Wide Web-based
databases off-campus.
TableBase
is an international database that specializes exclusively in tabular data
dealing with companies, industries, products and demographics. Tables
cover market share, rankings, forecasts, shipments, output, consumption,
users, exports, imports, capacity and more. Tables are from a range of
sources including trade and business publications, investment research,
trade associations, statistical annuals, primary research, international
organizations and government. Over 25,000 tables are added per year. For
tables from the trade and business press and reports, full text is
available along with tables, in most cases.
Visit
the new International Business
Tutor to learn
Ten Steps to International Business Intelligence.
Each step features hyperlinks to information sources for keeping
abreast of international business and researching international
companies, industries and markets.
Databases
Review a descriptive list of all of the business and economics
databases the library subscribes to with links to those available on the
Web and information on how to access each one.
Business Library
