The 360 degree brand in Asia: creating more effective marketing
communications
Blair, Mark; Armstrong, Richard, and Murphy, Mike. The 360 degree brand in Asia:
creating more effective marketing communications. Singapore: John Wiley & Sons
(Asia); 2003. xvi, 215 p $29.95. ISBN: 0470820578.
Call Number: HF5415.123 .B555 2003 (Journalism Library)
50+ marketing: marketing, communicating, and selling to the over 50s
generations
Treguer, Jean-Paul. 50+ marketing: marketing, communicating, and selling to the
over 50s generations. Houndmills, Basingstoke, Hampshire, New York: Palgrave;
2002. xx, 172 p $45.00. ISBN: 0333984129 (hardbook. : alk. paper).
Call Number: HF5415 .T6965 2002 (Library West)
Advertising and promotion: an integrated marketing communications perspective
Belch, George E and Belch, Michael A. Advertising and promotion: an integrated
marketing communications perspective. 5th ed. Boston, Mass: Irwin/McGraw-Hill;
2001. 880 p $86.25. ISBN: 0072314451 (The Irwin/McGraw-Hill series in marketing.
Call Number: HF5823 .B387 2001 (Library West)
Advertising media planning: a brand management approach
Kelley, Larry D and Jugenheimer, Donald W. Advertising media planning: a brand
management approach. Armonk, N.Y: M.E. Sharpe; 2004. vii, 144 p $69.95. ISBN:
0765613093 (alk. paper).
Call Number: HF5826.5 .K45 2004 (Journalism Library)
After fifty: how the baby boom will redefine the mature market: travel &
leisure, fast food, apparel/retail, technology, health, financial servises
Harris, Leslie M. After fifty: how the baby boom will redefine the mature
market: travel & leisure, fast food, apparel/retail, technology, health,
financial servises. Ithaca, NY: Paramount Market; 2003. 181 p $39.95. ISBN:
0972529020.
Call Number: HF5415.13 .A38 2003 (Library West)
Ageless marketing: strategies for reaching the hearts & minds of the new
customer majority
Wolfe, David B and Snyder, Robert E. Ageless marketing: strategies for reaching
the hearts & minds of the new customer majority. Chicago, IL: Dearborn Trade
Publishing; 2003. xxi, 359 p $25.00. ISBN: 0793177553.
Call Number: HF5415.32 .W65 2003 (Library West & Books24x7)
http://www.books24x7.com/marc.asp?isbn=0793177553
AMA marketing encyclopedia: issues and trends shaping the future
Heilbrunn, Jeffrey and American Marketing Association. AMA marketing
encyclopedia: issues and trends shaping the future. Chicago, Lincolnwood, Ill:
American Marketing Association. NTC Business Books; 1995. x, 348 p $47.95. ISBN:
0844235938.
Call Number: HF5415 .M2982 1995 (Library West)
The anatomy of buzz: how to create word-of-mouth marketing
Rosen, Emanuel. The anatomy of buzz: how to create word-of-mouth marketing. 1st
ed. New York: Doubleday/Currency; 2000. xvi, 303 p $24.95. ISBN: 0385496672.
Call Number: HF5827.95 .R67 2000 (Library West)
Applied demography: applications to business, government, law and public
policy
Siegel, Jacob S. Applied demography: applications to business, government, law
and public policy. San Diego, London: Academic Press; 2002. xxii, 686 p $84.95.
ISBN: 0126418403.
Call Number: HB849.5 .S54 2002 (Library West)
The art of cause marketing: how to use advertising to change personal
behavior and public policy
Earle, Richard. The art of cause marketing: how to use advertising to change
personal behavior and public policy. Lincolnwood, Ill.: NTC Business Books;
2000. 322 p $39.95. ISBN: 0658001221.
Call Number: HF5414 .E18 2000 (Library West)
Asking questions: the definitive guide to questionnaire design--for market
research, political polls, and social and health questionnaires
Bradburn, Norman M; Wansink, Brian, and Sudman, Seymour. Asking questions: the
definitive guide to questionnaire design--for market research, political polls,
and social and health questionnaires. Rev. ed. San Francisco: Jossey-Bass; 2004.
426 p $40.00. ISBN: 0787970883 (alk. paper).
Call Number: H62 .B63 2004 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=110112
The attention economy: understanding the new currency of business
Davenport, Thomas H and Beck, John C. The attention economy: understanding the
new currency of business. Boston: Harvard Business School Press; 2001. $29.95
ISBN: 157851441X.
Call Number: HD30.2 .D38 2001 (Library West & Books24x7)
http://www.books24x7.com/marc.asp?isbn=157851441X
Audience economics: media institutions and the audience marketplace
Napoli, Philip M. Audience economics: media institutions and the audience
marketplace. New York: Columbia University Press; 2003. 235 p $59.50. ISBN:
0231126522 (cl. : alk. paper). 0231126530 (pa. : alk. paper).
Call Number: HF6146.T42 N364 2003 (Journalism Library)
Auditing markets, products, and marketing plans
Parmerlee, David and American Marketing Association. Auditing markets, products,
and marketing plans. Lincolnwood, Ill: NTC Business Books; 2000. xii, 193 p
$24.95. ISBN: 0658001337 (AMA marketing toolbox.
Call Number: HF5415.16 .P37 2000 (Library West)
B2B: how to build a profitable e-commerce strategy
Cunningham, Michael J. B2B: how to build a profitable e-commerce strategy.
Cambridge, Mass: Perseus; 2000. xiii, 206 p $27.00. ISBN: 0738203343.
Call Number: HF5548.32 .C855 2001 (Library West)
Before the brand: creating the unique DNA of an enduring brand identity
Perry, Alycia and Wisnom, David. Before the brand: creating the unique DNA of an
enduring brand identity. New York: McGraw-Hill; 2003. 256 p $14.95. ISBN:
0071393099 (acid-free).
Call Number: HD69.B7 P477 2003 (Library West)
Best practices in international marketing
Ronkainen, Ilkka A. and Czinkota, Micahel R. Best practices in international
marketing. Fort Worth: Harcourt College; 2002. 393 p $45.95. ISBN: 0030340365.
Call Number: HF1416 .B476 2002 (Library West)
The big idea: how business innovators get great ideas to market
Strauss, Steven D. The big idea: how business innovators get great ideas to
market. Chicago: Dearborn Trade Pub; 2002. x, 229 p $17.95. ISBN: 0793148375
(pbk.).
Call Number: HF5415.153 .S768 2002 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=72738
Birth of a salesman: the transformation of selling in America
Friedman, Walter A. Birth of a salesman: the transformation of selling in
America. Cambridge, MA: Harvard University Press; 2004. 368 p $27.95. ISBN:
0674012984 (alk. paper).
Call Number: HF5438.4 .F75 2004 (Library West)
The Blackwell encyclopedic dictionary of marketing
Lewis, Barbara R and Littler, Dale. The Blackwell encyclopedic dictionary of
marketing. Cambridge, Mass: Blackwell Publishers; 1997. 274 p $100.00. ISBN:
1557869391 (alk. paper) (Blackwell encyclopedia of management; v. 4).
Call Number: HF5415 .B4552 1997 (Library West, Business Reference & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=44484
Body of truth: leveraging what consumers can't or won't say
Hill, Dan. Body of truth: leveraging what consumers can't or won't say. Hoboken,
N.J: Wiley; 2003. 167 p $29.95. ISBN: 0471444391 (CLOTH).
Call Number: HF5415.32 .H55 2003 (Library West)
Brand aid: an easy reference guide to solving your toughest branding problems
and strengthening your market position
VanAuken, Brad. Brand aid: an easy reference guide to solving your toughest
branding problems and strengthening your market position. New York: American
Management Association; 2003. v, 306 p $24.95. ISBN: 0814406815.
Call Number: HD69.B7 V36 2003 (Library West)
Brand failures
Haig, Matt. Brand failures. London, Sterling, VA: Kogan Page; 2003. viii, 310 p
$29.95. ISBN: 0749427370.
Call Number: HD69.B7 H345 2003 (Library West)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81881
Brand portfolio strategy: creating relevance, differentiation, energy,
leverage, and clarity
Aaker, David A. Brand portfolio strategy: creating relevance, differentiation,
energy, leverage, and clarity. New York: Free Press; 2004. 348 p $28.00. ISBN:
0743249380.
Call Number: HD69.B7 .A2154 2004 (Library West)
Brand sense: how to build powerful brands through touch, taste, smell, sight
and sound
Lindström, Martin. Brand sense: how to build powerful brands through touch,
taste, smell, sight and sound. New York: Free Press; 2005. 237 p $26.00. ISBN:
0743267842 (alk. paper).
Call Number: HD69.B7 L548 (Library West, On Approval)
Branding across borders: a guide to global brand marketing
Gregory, James R and Wiechmann, Jack G. Branding across borders: a guide to
global brand marketing. Chicago, Ill: McGraw-Hill; 2002. 232 p $34.95. ISBN:
0658009451.
Call Number: HD69.B7 .G74 2001 (Library West)
Branding.com: online branding for marketing success
Kania, Deborah and American Marketing Association. Branding.com: online branding
for marketing success. Chicago: NTC Business Books in conjunction with the
American Marketing Association; 2001. xvii, 285 p $39.95. ISBN: 0658003070.
Call Number: HF5415.1265 .K36 2001 (Library West)
The Brandmindset
Knapp, Duane E. The Brandmindset. New York: McGraw-Hill; 2000. xxiii, 277 p
$24.95. ISBN: 007134795X.
Call Number: HD69.B7 K62 2000 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=24008
Brands, consumers, symbols, and research: Sidney J. Levy on marketing
Levy, Sidney J and Rook, Dennis W. Brands, consumers, symbols, and research:
Sidney J. Levy on marketing. Thousand Oaks, Calif: Sage Publications; 1999.
xvii, 590 p $97.95. ISBN: 0761916962 (acid-free paper).
Call Number: HF5415.1 .L48 1999 (Library West)
Breaking compromises: opportunities for action in consumer markets from the
Boston Consulting Group
Silverstein, Michael J and Stalk, George. Breaking compromises: opportunities
for action in consumer markets from the Boston Consulting Group. New York: John
Wiley; 2000. xii, 227 p 429.95. ISBN: 047138433X (cloth : alk. paper).
Call Number: HF5415.13 .B677 2000 (Library West)
Business-to-business marketing: a strategic approach
Morris, Michael H; Pitt, Leyland F, and Honeycutt, Earl D. Business-to-business
marketing: a strategic approach. 3rd ed. Thousand Oaks, Calif: Sage
Publications; 2001. 536 p $74.95. ISBN: 0803959648.
Call Number: HF5415.1263 .M666 2001 (Library West)
Buzz: harness the power of influence and create demand
Salzman, Marian L; Matathia, Ira, and O'Reilly, Ann. Buzz: harness the power of
influence and create demand. Hoboken, N.J: J. Wiley; 2003. x, 246 p $27.95.
ISBN: 0471273457 (alk. paper).
Call Number: HF5823 .S19 2003 (Library West)
The call of the mall: a walking tour through the crossroads of our shopping
culture
Underhill, Paco. The call of the mall: a walking tour through the crossroads of
our shopping culture. New York: Simon & Schuster; 2004. 227 p $24.95. ISBN:
0743235916.
Call Number: HF5430.3 .U53 2004 (Library West)
Careers in marketing
Stair, Lila B; Stair, Leslie, and NetLibrary, Inc. Careers in marketing. 3rd ed.
Chicago: VGM Career Books; 2001. xi, 148 p electronic resource. ISBN: 0071400052
(electronic bk.) (VGM professional careers series.
Call Number: HF5415.122 .S72 2001eb (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=68438
Cases in strategic marketing management: business strategies in Latin America
D'Andrea, Guillermo and Quelch, John A. Cases in strategic marketing management:
business strategies in Latin America. Upper Saddle River, N.J: Prentice Hall;
2001. viii, 280 p $66.00. ISBN: 0201338793. 0130894907.
Call Number: HF1416.6.L38 D36 2001 (Latin American Collection)
Category killers: the retail revolution and its impact on consumer culture
Spector, Robert. Category killers: the retail revolution and its impact on
consumer culture. Boston, Mass: Harward Business School Pub; 2005. p. cm $27.95.
ISBN: 1578519608.
Call Number: HF5430 .S67 2005 (Library West)
Changing minds: the art and science of changing our own and other peoples
minds
Gardner, Howard. Changing minds: the art and science of changing our own and
other peoples minds. Boston, Mass: Harvard Business School Press; 2004. p. cm
$26.95. ISBN: 1578517095.
Call Number: BF637.C4 G37 2004 (Library West, In Process)
Commercializing new technologies: getting from mind to market
Jolly, Vijay K. Commercializing new technologies: getting from mind to market.
Boston, Mass: Harvard Business School Press; 1997. xxi, 410 p $35.00. ISBN:
0875847609 (alk. paper).
Call Number: T339 .J58 1997 (Science Library)
Communicating globally: an integrated marketing approach
Schultz, Don E and Kitchen, Philip J. Communicating globally: an integrated
marketing approach. Lincolnwood, Chicago, Ill: NTC Business Books; 2000. 280 p
$39.95. ISBN: 0844225223.
Call Number: HF1416 .S35 2000 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=54670
Companion encyclopedia of marketing
Baker, Michael John. Companion encyclopedia of marketing. London, New York:
Routledge; 1995. xxxiii, 1061 p $125.00. ISBN: 0415093953 (hc : alk. paper).
Call Number: HF5415 .C547353 1995 (Library West, Business Reference)
Conquering consumerspace: marketing strategies for a branded world
Solomon, Michael R. Conquering consumerspace: marketing strategies for a branded
world. New York: AMACOM; 2003. xii, 276 p ISBN: 0814427227 (electronic bk.).
Call Number: HD69.B7 S65 2003eb (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=86803
Consumer behavior and culture: consequences for global marketing and
advertising
Mooij, Marieke K. de. Consumer behavior and culture: consequences for global
marketing and advertising. Thousand Oaks, Calif: Sage Publications; 2004. xiv,
345 p $39.95. ISBN: 0761926682 (hardcover). 0761926690 (paperback).
Call Number: HF5415.32 .M66 2004 (Journalism Library)
Consumer behavior: buying, having, and being
Solomon, Michael R. Consumer behavior: buying, having, and being. Upper Saddle
River: Prentice Hall Press; 2003. 621 p $120.00. ISBN: 0131404067.
Call Number: HF5415.32 .S6 2004 (Library West)
Consumer panels
Sudman, Seymour and Wansink, Brian. Consumer panels. 2nd ed. Chicago: American
Marketing Association; 2002. 233 p $39.95. ISBN: 0877572976.
Call Number: HF5415.3 .S8 2001 (Library West)
Contemporary marketing and consumer behavior: an anthropological sourcebook
Sherry, John F. Contemporary marketing and consumer behavior: an anthropological
sourcebook. Thousand Oaks: SAGE Publications; 1995. xvii, 482 p $62.00. $28.50
pbk. ISBN: 0803957521. 080395753X (pbk.).
Call Number: HF5415.122 .C66 1995 (Library West)
Controversy in marketing theory: for reason, realism, truth, and objectivity
Hunt, Shelby D. Controversy in marketing theory: for reason, realism, truth, and
objectivity. Armonk, NY: M.E. Sharpe; 2003. 344 p. $89.95. ISBN: 0765609312.
Call Number: HF5415 .H868 2003 (Library West)
Corporate social responsibility: doing the most good for your company and
your cause
Kotler, Philip and Lee, Nancy. Corporate social responsibility: doing the most
good for your company and your cause. Hoboken, N.J: Wiley; 2005. x, 307 p
$29.95. ISBN: 0471476110 (cloth).
Call Number: HD60 .K67 2005 (Library West, On Order)
Counterintuitive marketing: achieve great results using uncommon sense
Clancy, Kevin J and Krieg, Peter C. Counterintuitive marketing: achieve great
results using uncommon sense. New York: Free Press; 2000. xiii, 350 p $28.00.
ISBN: 0684855550.
Call Number: HF5415 .C5277 2000 (Library West)
Creating and dominating new markets
Meyer, Peter. Creating and dominating new markets. New York: AMACOM; 2002. xii,
241 p ISBN: 0814406785.
Call Number: HF5415.153 .M493 2002 (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=72938
Creating customer value through strategic marketing planning: a management
approach
Nijssen, E. J and Frambach, Ruud T. Creating customer value through strategic
marketing planning: a management approach. Boston: Kluwer Academic; 2001. 152 p
ISBN: 0792372727 (hardbound : alk. paper).
Call Number: HF5415.135 .N55 2001 (Library West)
Customer advisory boards: a strategic tool for customer relationship building
Carter, Tony. Customer advisory boards: a strategic tool for customer
relationship building. New York: Best Business Books; 2003. xiv, 162 p $29.95.
ISBN: 0789015579 (case : alk. paper). 0789015587 (soft : alk. paper).
Call Number: HF5415.523 .C37 2003 (Library West)
Customer behavior: consumer behavior & beyond
Sheth, Jagdish N; Mittal, Banwari, and Newman, Bruce I. Customer behavior:
consumer behavior & beyond. Fort Worth, TX: Dryden Press; 1999. 1 v. (various
pagings) col. ill. $93.00. ISBN: 003098016X (pbk.).
Call Number: HF5415.32 .S54 1999 (Library West)
Customer equity: building and managing relationships as valuable assets
Blattberg, Robert C; Getz, Gary, and Thomas, Jacquelyn S. Customer equity:
building and managing relationships as valuable assets. Boston, Mass: Harvard
Business School Press; 2001. xix, 228 p $29.95. ISBN: 0875847641 (alk. paper).
Call Number: HF5415.55 .B585 2001 (Library West & Books24x7)
http://www.books24x7.com/marc.asp?isbn=0875847641
Customer experience management: a revolutionary approach to connecting with
your customers
Schmitt, Bernd. Customer experience management: a revolutionary approach to
connecting with your customers. New York: Wiley; 2003. xiv, 242 p $27.95. ISBN:
0471237744.
Call Number: HF5415.55 .S35 2003 (Library West)
The customer loyalty solution: what works and what doesn't in customer
loyalty programs
Hughes, Arthur Middleton. The customer loyalty solution: what works and what
doesn't in customer loyalty programs. New York: McGraw-Hill; 2003. xix, 364 p
$29.95. ISBN: 0071363661 (hardcover).
Call Number: HF5415.126 .H8423 2003 (Library West & Books24x7)
http://www.books24x7.com/marc.asp?isbn=0071363661
Customers.com: how to create a profitable business strategy for the Internet
and beyond
Seybold, Patricia B and Marshak, Ronni T. Customers.com: how to create a
profitable business strategy for the Internet and beyond. 1st ed. New York:
Times Business; 1998. xx, 360 p ISBN: 0812930371.
Call Number: HF5415.5 .S49 1998 (Library West)
Customers rule!: why the e-commerce honeymoon is over and where winning
businesses go from here
Blackwell, Roger D and Stephan, Kristina. Customers rule!: why the e-commerce
honeymoon is over and where winning businesses go from here. 1st ed. New York:
Crown Business; 2001. viii, 244 p $27.50. ISBN: 0609608657.
Call Number: HF5415.33.U6 B58 2001 (Library West)
Data mining techniques for marketing, sales, and customer relationship
management
Berry, Michael J. A and Linoff, Gordon. Data mining techniques for marketing,
sales, and customer relationship management. 2nd ed. Indianapolis, Ind: Wiley;
2004. 643 p $50.00. ISBN: 0471470643 (paper/website).
Call Number: HF5415.125 .B47 2004 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=108584
Data warehousing and business intelligence for e-commerce
Simon, Alan R and Shaffer, Steven L. Data warehousing and business intelligence
for e-commerce. San Francisco, CA: Morgan Kaufmann; 2001. xxi, 287 p $39.95.
ISBN: 1558607137.
Call Number: HF5548.32 .S56 2001 (Library West)
Demographic targeting: the essential role of population groups in retail
marketing
Pooler, James A. Demographic targeting: the essential role of population groups
in retail marketing. Aldershot, Hampshire, Burlington, VT: Ashgate; 2002. viii,
138 p $64.95. ISBN: 0754609200.
Call Number: HF5415.127 .P66 2002 (Science Library)
Demography for business decision making
Pol, Louis G and Thomas, Richard K. Demography for business decision making.
Westport, Conn: Quorum; 1997. x, 270 p $55.00. ISBN: 1567200141 (alk. paper).
Call Number: HB849.41 .P633 1997 (Library West)
Design and marketing of new products
Urban, Glen L and Hauser, John R. Design and marketing of new products. 2nd ed.
Englewood Cliffs, N.J: Prentice Hall; 1993. xxiii, 701 p $78.00. ISBN:
0132015676.
Call Number: HF5415.15 .U7 1993 (Library West)
Designing brand identity: a complete guide to creating, building, and
maintaining strong brands
Wheeler, Alina. Designing brand identity: a complete guide to creating,
building, and maintaining strong brands. Hoboken, NJ: John Wiley; 2003. v, 229 p
$35.00. ISBN: 0471213268 (pbk.).
Call Number: HD69.B7 W44 2003 (Library West)
Developing a market orientation
Deshpande, Rohit and Marketing Science Institute. Developing a market
orientation. Thousand Oaks, Calif: Sage Publications; 1999. vii, 320 p ill.
$29.95. ISBN: 076191692X (acid-free paper). 0761916938 (pbk. : acid-free paper).
Call Number: HF5415.2 .D44 1999 (Library West)
Developing business strategies
Aaker, David A. Developing business strategies. 6th ed. New York: John Wiley;
2001. 338 p $39.95. ISBN: 0471064114.
Call Number: HD30.28 .A23 2001 (Library West)
Dictionary of marketing communications
Govoni, Norman A. P. Dictionary of marketing communications. Thousand Oaks, CA:
Sage Publications; 2004. 249 p $29.95. ISBN: 0761927700 (cloth). 0761927719
(pbk.).
Call Number: HF5412 .G68 2004 (Library West)
Digital dealing: how e-markets are transforming the economy
Hall, Robert Ernest. Digital dealing: how e-markets are transforming the
economy. 1st ed. New York: W.W. Norton; 2001. 239 p $26.95. ISBN: 0393042103.
Call Number: HF5548.32 .H35 2001 (Library West)
Digital marketing: global strategies from the world's leading experts
Wind, Yoram and Mahajan, Vijay. Digital marketing: global strategies from the
world's leading experts. New York: J. Wiley; 2001. x, 416 p $34.95. ISBN:
0471361224 (cloth : alk. paper).
Call Number: HF5415.1265 .W56 2001 (Library West)
Digital marketing strategy: text and cases
Urban, Glen L. Digital marketing strategy: text and cases. 1st ed. Upper Saddle
River, N.J: Pearson Prentice Hall; 2003. 195 p $100.00. ISBN: 0131831771 (case).
Call Number: HF5415.13 .U735 2003 (Library West)
Direct marketing for nonprofits: essential techniques for the new era
Lautman, Kay Partney. Direct marketing for nonprofits: essential techniques for
the new era. Gaithersburg, Md: Aspen; 2001. xiii, 235 p $70.00. ISBN: 083421959X
(Aspen's fundraising series for the 21st century.
Call Number: HF5415.126 .L38 2001 (Library West)
Direct marketing: strategy, planning, execution
Nash, Edward L. Direct marketing: strategy, planning, execution. 4th ed. New
York: McGraw Hill; 2000. 600 p $54.95. ISBN: 0071352872.
Call Number: HF5415.126 .N37 2000 (Library West)
Discover your sales strengths: how the world's greatest salespeople develop
winning careers
Smith, Benson and Rutigliano, Tony. Discover your sales strengths: how the
world's greatest salespeople develop winning careers. New York: Warner Books;
2003. vi, 244 p $26.95. ISBN: 0446530476.
Call Number: HF5438.25 .S625 2003 (Library West)
Divide and conquer: target your customers through market segmentation
Webber, Harry. Divide and conquer: target your customers through market
segmentation. New York: John Wiley; 1998. 232 p $24.95. ISBN: 9471176338.
Call Number: HF5415.127 .W4 1998 (Library West)
Don't think pink: what really makes women buy--and how to increase your share
of this crucial market
Johnson, Lisa and Learned, Andrea. Don't think pink: what really makes women
buy--and how to increase your share of this crucial market. New York: AMACOM;
2004. 224 p $23.00. ISBN: 081440815X.
Call Number: HC79.C6 J64 2004 (Libary West & Books24x7 & netLibrary)
http://www.books24x7.com/marc.asp?isbn=081440815X
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=117369
Driving customer equity: how customer lifetime value is reshaping corporate
strategy
Rust, Roland T; Zeithaml, Valarie A, and Lemon, Katherine N. Driving customer
equity: how customer lifetime value is reshaping corporate strategy. New York:
Free Press; 2000. xii, 292 p $28.00. ISBN: 0684864665.
Call Number: HF5415.5 .R87 2000 (Library West)
e-shock ;the electronic shopping revolution: strategies for retailers and
manufacturers
De Kare-Silver, Michael. e-shock ;the electronic shopping revolution: strategies
for retailers and manufacturers. New York: AMACOM; 1998. 278 p $29.95. ISBN:
0814404979.
Call Number: HF5548.325.U6 D4 1998 (Library West)
Electronic marketing: integrating electronic resources into the marketing
process
Reedy, Joel. Electronic marketing: integrating electronic resources into the
marketing process. Fort Worth: Dryden/HBJ College; 2000. 466 p $57.50. ISBN:
0030211077.
Call Number: HF5415.1265 .R44x 1999 (Library West)
Emotion marketing: the Hallmark way of winning customers for life
Robinette, Scott; Brand, Claire, and Lenz, Vicki. Emotion marketing: the
Hallmark way of winning customers for life. New York: McGraw-Hill; 2001. 247 p
$24.95. ISBN: 0071364145.
Call Number: HF5415 .R5553 2001 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=55577
Emotional branding: the new paradigm for connecting brands to people
Gobé, Marc. Emotional branding: the new paradigm for connecting brands to
people. New York: Allworth Press; 2001. xxxii, 319 p $24.95. ISBN: 1581150784.
Call Number: HD69.B7 G62 2001 (Architecture & Fine Arts Library)
Encyclopedia of major marketing campaigns
Riggs, Thomas. Encyclopedia of major marketing campaigns. Detroit: Gale Group;
2000. xxii, 2063 p ISBN: 078763042X (hardcover).
Call Number: HF5837 .E53 1999 (Library West, Business Reference)
The end of marketing as we know it
Zyman, Sergio. The end of marketing as we know it. New York: HarperBusiness;
1999. 247 p $26.00. ISBN: 0887309860.
Call Number: HF5415 .Z96 1999 (Library West)
Enterprise marketing management: the new science of marketing
Sutton, Dave and Klein, Tom. Enterprise marketing management: the new science of
marketing. Hoboken, N.J: J. Wiley & Sons; 2003. xvi, 224 p ISBN: 0471267724
(cloth : alk. paper).
Call Number: HF5415.13 .S992 2003 (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=87323
Entrepreneurial marketing: lessons from Wharton's pioneering MBA course
Lodish, Leonard M; Morgan, Howard Lee, and Kallianpur, Amy. Entrepreneurial
marketing: lessons from Wharton's pioneering MBA course. New York: Wiley; 2001.
xvi, 272 p $29.95. ISBN: 0471382442 (cloth : alk. paper).
Call Number: HD62.5 .L63 2001 (Library West)
Entrepreneurship.com
Burns, Tim. Entrepreneurship.com. Chicago, IL: Dearborn Trade; 2001. xv, 300 p
$19.95. ISBN: 1574101366.
Call Number: HD30.37 .B867 2001 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=54267
Essays by distinguished marketing scholars of the Society for Marketing
Advances
Woodside, Arch G. Essays by distinguished marketing scholars of the Society for
Marketing Advances. JAI Press; 2002. 220 p $86.00. ISBN: 0762308699 (Advances in
Business Marketing and Purchasing.
Call Number: HF5410 .A36 (Library West)
Essentials of services marketing
Hoffman, Douglas K. Essentials of services marketing. Fort Worth: Dryden Press;
1997. 505 p $72.14. ISBN: 0030152178.
Call Number: HD9980.5 .H644 1997 (Library West)
Ethical decision making in marketing
Chonko, Lawrence B. Ethical decision making in marketing. Thousand Oaks: SAGE
Publications; 1995. xi, 315 p $42.00. $19.95 pbk. ISBN: 0803955456 cloth.
0803955464 paper (Sage series in business ethics.
Call Number: HF5415.135 .C45 1995 (Library West)
Ethics in marketing
Smith, N. Craig and Quelch, John A. Ethics in marketing. Homewood, IL: Irwin;
1993. xvi, 838 p $50.95. ISBN: 0256108943 (alk. paper).
Call Number: HF5415.122 .S59 1993 (Library West)
Ethics in social marketing
Andreasen, Alan R. Ethics in social marketing. Washington, D.C: Georgetown
University Press; 2001. ix, 212 p $29.95. ISBN: 0878408193 (cloth : alk. paper).
0878408207 (pbk. : alk. paper).
Call Number: HF5414 .A53 2001 (Library West)
EVEolution:the eight truths of marketing to women
Popcorn, Faith and Marigold, Lys. EVEolution:the eight truths of marketing to
women. New York: Hyperion; 2000. xxv, 272 p ISBN: 0786865237.
Call Number: HF5415.33.U6 P66 2000 (Library West)
The evolution of new markets
Geroski, Paul. The evolution of new markets. Oxford, New York: Oxford University
Press; 2003. ix, 221 p $40.00. ISBN: 0199248893 (hc.).
Call Number: HF5415.153 .G466 2003 (Library West)
The experience economy: work is theatre & every business a stage
Pine, B. Joseph and Gilmore, James H. The experience economy: work is theatre &
every business a stage. Boston: Harvard Business School Press; 1999. xii, 254 p
ill. $24.95. ISBN: 0875848192.
Call Number: HF5415.15 .P56 1999 (Library West & Books24x7)
http://www.books24x7.com/marc.asp?isbn=0875848192
Experiential marketing: how to get customers to sense, feel, act, and relate
to your company and brands
Schmitt, Bernd. Experiential marketing: how to get customers to sense, feel,
act, and relate to your company and brands. New York: Free Press; 1999. 280 p
$25.50. ISBN: 0684854236.
Call Number: HF5415.13 .S343 1999 (Library West)
The expressive organization: linking identity, reputation, and the corporate
brand
Schultz, Majken; Hatch, Mary Jo, and Holten Larsen, Mogens. The expressive
organization: linking identity, reputation, and the corporate brand. New York:
Oxford University Press; 2000.$24.95. ISBN: 0198297793.
Call Number: HD59.2 . E93 2000 (Library West & Books24x7)
http://www.books24x7.com/marc.asp?isbn=0198297785
Focus group kit
Morgan, David L; Krueger, Richard A, and King, Jean A. Focus group kit. Thousand
Oaks, Calif: SAGE Publications; 1998. 6 v $99.95. ISBN: 0761907602 (set : alk.
paper). 0761908188 (v. 1 ; pbk.). 076190817X (v. 2 ; pbk.). 0761908196 (v. 3 ;
pbk.). 0761908218 (v. 4 ; pbk.). 076190820X (v. 5 ; pbk.). 0761908161 (v. 6 ;
pbk.).
Call Number: H61.28 .F63 1998 (Library West)
Foundations of marketing theory: toward a general theory of marketing
Hunt, Shelby D. Foundations of marketing theory: toward a general theory of
marketing. Armonk, N.Y: M.E. Sharpe; 2002. xv, 323 p $43.95. ISBN: 0765609290
(alk. paper); 0765609304 (pbk.).
Call Number: HF5415 .H873 2002 (Library West)
Franchising: an international perspective
Stanworth, John and Hoy, Frank. Franchising: an international perspective.
London, New York: Routledge; 2002. 257 p $35.95. ISBN: 041528418X. 0415284198
(pbk.).
Call Number: HF5429.23 .F685 2002 (Library West)
From brand vision to brand evaluation: strategically building and sustaining
brands
De Chernatony, L and Chartered Institute of Marketing. From brand vision to
brand evaluation: strategically building and sustaining brands. Oxford, Boston:
Butterworth-Heinemann; 2001. xv, 293 p., [8] p. of plates $34.95. ISBN:
0750646144 (Chartered Institute of Marketing/Butterworth-Heinemann marketing
series.
Call Number: HD69. B7 D455x 2001 (Library West)
Fundamentals of business marketing education: a guide for university-level
faculty and policymakers
Lichtenthal, David. Fundamentals of business marketing education: a guide for
university-level faculty and policymakers. New York: Best Business Books; 2004.
xviii, 298 p $29.95. ISBN: 0789001217 (case : alk. paper). 0789001322 (soft :
alk. paper).
Call Number: HF5415.1263 .F857 2004 (Library West)
Fundamentals of business marketing research
Reid, David A and Plank, Richard E. Fundamentals of business marketing research.
New York: Best Business Books; 2004. xxiii, 283 p $29.95. ISBN: 0789023113 (case
: alk. paper). 0789023121 (soft : alk. paper) (The foundation series in business
marketing.
Call Number: HF5415.1263 .F86 2004 (Library West, On Order)
The fundamentals of business to business sales and marketing
Coe, John. The fundamentals of business to business sales and marketing. New
York: McGraw-Hill; 2004. xiii, 240 p $22.95. ISBN: 0071408797 (hardcover : alk.
paper).
Call Number: HF5438.25 .C64 2004 (Library West)
The future of brands: twenty-five visions
Clifton, Rita and Maughan, Esther. The future of brands: twenty-five visions.
New York: New York University Press; 2000. xv, 112 p $35.00. ISBN: 0814737668
(cl. : alk. paper).
Call Number: HD69.B7 F88 2000 (Library West)
Gerontographics: life-stage segmentation for marketing strategy development
Moschis, George P. Gerontographics: life-stage segmentation for marketing
strategy development. Westport, Conn: Quorum Books; 1996. xvi, 172 p ISBN:
1567200621 (alk. paper).
Call Number: HF5415.13 .M676 1996 (Library West)
Gonzo marketing: winning through worst practices
Locke, Christopher. Gonzo marketing: winning through worst practices. Cambridge,
Mass.: Persues pub.; 2001. 243 p ISBN: 0738204080.
Call Number: HF5548.32 .L62x 2001 (Library West)
Gower handbook of marketing
Thomas, Michael J. Gower handbook of marketing. 4th ed. Aldershot, Hampshire,
England, Brookfield, Vt., USA: Gower; 1995. xxvi, 646 p $93.95. ISBN:
0566074419.
Call Number: HF5415 .M2988 1995 (Library West)
The great tween buying machine: marketing to today's tweens
Siegel, David L; Coffey, Timothy J, and Livingston, Gregory. The great tween
buying machine: marketing to today's tweens. Ithaca, N.Y: Paramount Marketing
Pub; 2001. xiv, 225 p $47.50. ISBN: 0967143969.
Call Number: HF5415.32 .S55 2001 (Library West)
The guru guide to marketing: a concise guide to the best ideas from today's
top marketers
Boyett, Joseph H. and Boyett, Jimmie T. The guru guide to marketing: a concise
guide to the best ideas from today's top marketers. Hoboken, NJ: John Wiley;
2003. 252 p $24.95. ISBN: 0471213772.
Call Number: HF5415 .B586x 2003 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81940
Handbook of cross-cultural marketing
Herbig, Paul A. Handbook of cross-cultural marketing. Binghamton, NY:
International Business Press; 1998. xvi, 375 p $29.95. ISBN: 0789001543
(hardcover : alk. paper). 078900285X (pbk. : alk. paper).
Call Number: HF5415 .H393 1998 (Library West)
Handbook of market segmentation: strategic targeting for business and
technology firms
Weinstein, Art. Handbook of market segmentation: strategic targeting for
business and technology firms. 3rd ed. New York: The Haworth Press; 2004. 241 p
$24.95. ISBN: 0789021560 (alk. paper). 0789021579 (soft : alk. paper).
Call Number: HF5415.127 .W45 2004 (Library West)
Handbook of marketing
Weitz, Barton Wensley Robin. Handbook of marketing. London; Thousand Oaks: Sage;
2002. 582 p $99.95. ISBN: 0761956824.
Call Number: HF5415 .H18665 2002 (Library West)
Handbook of marketing and society
Bloom, Paul N and Gundlach, Gregory T. Handbook of marketing and society.
Thousand Oaks, Calif: Sage Publications; 2001. xxii, 543 p $94.00. ISBN:
0761916261 (acid-free paper).
Call Number: HF5414 .B55 2000 (Library West)
Handbook of online marketing research
Grossnickle, Joshua and Raskin, Oliver. Handbook of online marketing research.
New York: McGraw-Hill; 2000. 433 p $39.95. ISBN: 0071361146.
Call Number: HF5415.1265 .G76 2000 (Library West)
Handbook of services marketing and management
Swartz, Teresa A and Iacobucci, Dawn. Handbook of services marketing and
management. Thousand Oaks Calif: Sage Publications; 2000. 521 p $49,95. ISBN:
0761916113 (acid-free paper). 0761916121 (pbk. : acid-free paper).
Call Number: HD9980.5 .H36 2000 (Library West)
Harvard business review on marketing
Harvard business review on marketing. Boston, Mass.: Harvard Business School
Press; 2002. 182 p $19.95. ISBN: 1578518040 (The harvard business review
paperback series.
Call Number: HF5415.13 .H38 2001 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=79109
Hearing the voice of the market: competitive advantage through creative use
of market information
Barabba, Vincent P and Zaltman, Gerald. Hearing the voice of the market:
competitive advantage through creative use of market information. Boston, Mass:
Harvard Business School Press; 1991. xiv, 294 p $39.95. ISBN: 0875842410 (hard :
acid free paper).
Call Number: HD30.23 .B358 1991 (Library West)
The hero and the outlaw: building extraordinary brands through the power of
archetypes
Mark, Margaret and Pearson, Carol. The hero and the outlaw: building
extraordinary brands through the power of archetypes. New York: McGraw-Hill;
2001. xii, 384 p $24.95. ISBN: 0071364153 (acid-free paper).
Call Number: HF5415.15 .M334 2001 (Library West &netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=63620
Honomichl on marketing research
Honomichl, Jack J. Honomichl on marketing research. Lincolnwood, Ill., U.S.A:
NTC Business Books; 1986. 330 p ISBN: 0844230928. 0844230960.
Call Number: HF5415.2 .H62 1986 (Library West)
How brands become icons: the principles of cultural branding
Holt, Douglas B. How brands become icons: the principles of cultural branding.
Boston, Mass: Harvard Business School Press; 2004. p. cm $29.95. ISBN:
1578517745.
Call Number: HD69.B7 H647 2003 (Library West)
How customers think: essential insights into the mind of the market
Zaltman, Gerald. How customers think: essential insights into the mind of the
market. Boston, Mass: Harvard Business School Press; 2003. xxii, 323 p. : ill. ;
25 cm. $29.05. ISBN: 1578518261 (alk. paper).
Call Number: HF5415.32 .Z35 2003 (Library West)
How to persuade people who don't want to be persuaded: get what you
want-every time!
Bauer, Joel and Levy, Mark. How to persuade people who don't want to be
persuaded: get what you want-every time! Hoboken, N.J: John Wiley & Sons; 2004.
242 p $24.95. ISBN: 0471647977 (hardcover).
Call Number: BF637.P4 B32 2004 (Library West)
How to think like the world's greatest marketing minds
Turner, Marcia Layton and NetLibrary, Inc. How to think like the world's
greatest marketing minds. New York: McGraw-Hill; 2000. xvii, 190 p electronic
resource. ISBN: 0071378529 (electronic bk.) (The leader's edge.
Call Number: HF5415 .T774 2000eb (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=51905
How to write a successful marketing plan: a disciplined and comprehensive
approach
Hiebing, Roman G and Cooper, Scott W. How to write a successful marketing plan:
a disciplined and comprehensive approach. 2nd ed. Lincolnwood, Ill: NTC Business
Books; 1997. xxxiv, 510 p $79.95. ISBN: 0844232025.
Call Number: HF5415.13 .H52 1997 (Library West)
The IEBM encyclopedia of marketing
Baker, Michael J. The IEBM encyclopedia of marketing. London: Boston:
International Thomson Business Press; 1999. 928 p $149.95. ISBN: 1861523041
(IEBM Handbook Series.
Call Number: HF5412 .I32x 1999 (Library West)
IMC, the next generation: five steps for delivering value and measuring
financial returns
Schultz, Don E and Schultz, Heidi F. IMC, the next generation: five steps for
delivering value and measuring financial returns. New York: McGraw-Hill; 2003.
408 p $39.95. ISBN: 0071416625 (hardcover : alk. paper).
Call Number: HF5415 .S3595 2003 (Library West)
In search of stupidity: over 20 years of high-tech marketing disasters
Chapman, Merrill R. In search of stupidity: over 20 years of high-tech marketing
disasters. Berkeley, CA: Apress; 2003. 252 p $24.99. ISBN: 1590591046 (hardcover
: alk. paper).
Call Number: HD9696.63.A2 C53 2003 (Library West & Books24x7)
http://www.books24x7.com/marc.asp?isbn=1590591046
Influence: science and practice
Cialdini, Robert B. Influence: science and practice. 4th ed. Boston, MA: Allyn
and Bacon; 2001. x, 262 p $21.99. ISBN: 0321011473 (pbk. : alk. paper).
Call Number: BF774 .C53 2001 (Library West)
Influence: the psychology of persuasion
Cialdini, Robert B. Influence: the psychology of persuasion. Rev. ed ed. New
York: Morrow; 1993. xiv, 320 p ISBN: 0688128165 (alk. paper).
Call Number: BF774 .C53 1993 (Library West)
Innovation in marketing, new perspectives for profit and growth
Levitt, Theodore. Innovation in marketing, new perspectives for profit and
growth. New York: McGraw-Hill; 1962. 253 p (McGraw-Hill series in marketing and
advertising.
Call Number: 658.8 L666i (Storage)
Inside information: making sense of marketing data
Smith, David and Fletcher, Jonathan H. Inside information: making sense of
marketing data. New York: Wiley; 2001. 260 p $29.95. ISBN: 0471495433.
Call Number: HF5415.2 .S64x 2001 (Library West)
Inside the minds : leading advertisers : industry leaders share their
knowledge on the future of advertising, marketing and building successful brands
Inside the minds : leading advertisers : industry leaders share their knowledge
on the future of advertising, marketing and building successful brands. Bedford,
MA: Aspatore Books; 2001. 235 p ISBN: 1587620545.
Call Number: (Books24x7)
http://www.books24x7.com/marc.asp?isbn=1587620545
Inside the minds: textbook marketing: the fundamentals all business
professionals should know and remember
Inside the minds: textbook marketing: the fundamentals all business
professionals should know and remember. Bedford, MA: Aspatore Books; 2003. 171 p
$27.95. ISBN: 1587621177.
Call Number: Books24x7
http://www.books24x7.com/marc.asp?isbn=1587621177
Inside the minds : the art of advertising : leading advertising CEOs on
generating creative campaigns & building successful brands
Inside the minds : the art of advertising : leading advertising CEOs on
generating creative campaigns & building successful brands. Bedford, MA:
Aspatore Books; 2003. 137 p ISBN: 1587622319.
Call Number: (Books24x7)
http://www.books24x7.com/marc.asp?isbn=1587622319
Inside the minds: the art of retail: industry CEOs successfully delivering
product to market
Inside the minds: the art of retail: industry CEOs successfully delivering
product to market. Bedford, MA: Aspatore Books; 2003. 164 p $27.95. ISBN:
1587622378.
Call Number: Books24x7
http://www.books24x7.com/marc.asp?isbn=1587622378
International marketing
Czinkota, Michael R and Ronkainen, Ilkka A. International marketing. 6th ed.
Fort Worth: Harcourt College Publishers; 2001. xxxiii, 815 p $110.00. ISBN:
0030313783 (The Harcourt series in marketing.
Call Number: HF1416 .C953 2001 (Library West)
International marketing research
Kumar, V. International marketing research. Upper Saddle River, N.J: Prentice
Hall; 2000. 448 p $90.44. ISBN: 0130453862.
Call Number: HF1416 .K775 2000 (Library West)
Internet marketing intelligence: research tools, techniques, and resources
Forrest, Edward. Internet marketing intelligence: research tools, techniques,
and resources. Boston, Mass: McGraw-Hill/Irwin; 2003. xiv, 224 p $39.05. ISBN:
0072821116 (alk. paper) (McGraw-Hill/Irwin series in marketing.
Call Number: HF5415.2 .F67 2003 (Library West)
Internet marketing: readings and online resources
Richardson, Paul. Internet marketing: readings and online resources. New York:
McGraw-Hill/Irwin; 2001. xii, 350 p $58.25. ISBN: 0072427930 (pbk. : acid-free
paper) (McGraw-Hill/Irwin series in marketing.
Call Number: HF5415.1265 .I568 2001 (Library West)
Interpretive consumer research: paradigms, methodologies & applications
Elliott, Richard H and Beckmann, Susanne C. Interpretive consumer research:
paradigms, methodologies & applications. 1st ed. Copenhagen, Herndon, VA:
Copenhagen Business School Press. Books International distributor; 2000. 365 p
$29.00. ISBN: 8716134915.
Call Number: HF5415.32 .I584 2000 (Library West)
Introduction to online market & industry research: search strategies, case
studies, and data source evaluations and reviews
Shamel, Cynthia L. Introduction to online market & industry research: search
strategies, case studies, and data source evaluations and reviews. Australia;
Mason, Ohio: Thomson/Texere; 2004. 450 p $49.95. ISBN: 0538726849.
Call Number: HF5415.2 .I57 2004 (Library West)
Just ask a woman: cracking the code of what women want and how they buy
Quinlan, Mary Lou. Just ask a woman: cracking the code of what women want and
how they buy. Hoboken, N.J: J. Wiley & Sons; 2003. 256 p $27.95. ISBN:
0471369209 (cloth : alk. paper).
Call Number: HF5415.33.U6 Q56 2003 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=85513
Keeping customers
Sviokla, J. J and Shapiro, Benson P. Keeping customers. Boston, MA: Harvard
Business School Press; 1993. xx, 384 p $29.95. ISBN: 0875843336 (acid-free
paper) (The Harvard business review book series.
Call Number: HF5415.5 .K45 1993 (Library West)
Kellogg on integrated marketing
Iacobucci, Dawn and Calder, Bobby J. Kellogg on integrated marketing. Hoboken,
N.J.: Wiley; 2003. 314 p $29.95. ISBN: 0471204765.
Call Number: HF5415 .K444 2003 (Library West)
Kellogg on marketing
Iacobucci, Dawn; J.L. Kellogg Graduate School of Management, and Center for
Marketing Sciences. Kellogg on marketing. New York: J. Wiley & Sons; 2001. xx,
427 p $29.95. ISBN: 047135399X (cloth : alk. paper).
Call Number: HF5415 .K437 2001 (Library West)
Key account management and planning: the comprehensive handbook for managing
your company's most important strategic asset
Capon, Noel. Key account management and planning: the comprehensive handbook for
managing your company's most important strategic asset. New York: Free Press;
2001. 462 p $45.00. ISBN: 074321188X.
Call Number: HF5415.122 .C36 2001 (Library West & Books24x7)
http://www.books24x7.com/marc.asp?isbn=074943595x
Kidfluence: the marketer's guide to understanding and reaching generation
Y--kids, tweens, and teens
Sutherland, Anne and Thompson, Beth. Kidfluence: the marketer's guide to
understanding and reaching generation Y--kids, tweens, and teens. New York:
McGraw-Hill; 2003. xiii, 192 p $29.95. ISBN: 0071416226 (acid-free paper).
Call Number: HC79.C6 S88 2003 (Library West)
Kids as customers: a handbook of marketing to children
McNeal, James U. Kids as customers: a handbook of marketing to children. New
York, Toronto, New York: Lexington Books. Maxwell Macmillan Canada. Maxwell
Macmillan International; 1992. xii, 258 p ISBN: 0669276278.
Call Number: HF5415.33.U6 N36 1992 (Library West, Business Reference)
Kotler on marketing: how to create, win, and dominate markets
Kotler, Philip. Kotler on marketing: how to create, win, and dominate markets.
New York: Free Press; 1999. xiv, 257 p ill. $27.00. ISBN: 0684850338.
Call Number: HF5415.13 .K638 1999 (Library West)
Lateral marketing: new techniques for finding breakthrough ideas
Kotler, Philip and Trias de Bess, Fernando. Lateral marketing: new techniques
for finding breakthrough ideas. Hoboken, NJ: John Wiley; 2003. 206 p $24.95.
ISBN: 0471455164.
Call Number: HF5415.153 .K675 2003 (Library West)
Latinos, Inc: the marketing and making of a people
Dávila, Arlene M. Latinos, Inc: the marketing and making of a people. Berkeley:
University of California Press; 2001. xv, 287 p $22.50. ISBN: 0520227247 (paper
: alk. paper). 0520226690 (cloth : alk. paper).
Call Number: HF5415.33.U6 D38 2001 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=71470
Law of marketing
Oswald, Linda J. Law of marketing. Cincinnati, Ohio: West/Thomson Learning;
2002. 464 p ISBN: 034200902X.
Call Number: KF1609 .O85 2002 (Legal Information Center)
The laws of choice: predicting customer behavior
Marder, Eric. The laws of choice: predicting customer behavior. New York: Free
Press; 1997. xvi, 448 p $30.00. ISBN: 0684835452.
Call Number: HF5415.3 .M273 1997 (Library West)
Lessons from a chief marketing officer: what it takes to win in consumer
marketing
Kirk, Bradford C. Lessons from a chief marketing officer: what it takes to win
in consumer marketing. New York: McGraw-Hill; 2003. xii, 243 p $29.95. ISBN:
0071403175.
Call Number: HF5415 .K5243 2003 (Library West)
Lifestyle marketing: reaching the new American consumer
Michman, Ronald D; Mazze, Edward M, and Greco, Alan James. Lifestyle marketing:
reaching the new American consumer. Westport, Conn: Praeger; 2004. 241 p ISBN:
1567206409 (alk. paper).
Call Number: HF5415.127 .M535 2004 (Library West)
Loyalty.com: customer relationship management in the new era of Internet
marketing
Newell, Frederick. Loyalty.com: customer relationship management in the new era
of Internet marketing. New York: McGraw-Hill; 2000. xx, 325 p $29.95. ISBN:
0071357750.
Call Number: HF5415.1265 .N495 2000 (Library West)
Making it personal: how to profit from personalization without invading
privacy
Kasanoff, Bruce. Making it personal: how to profit from personalization without
invading privacy. Cambridge, MA: Perseus Pub; 2001. 217 p $26.00. ISBN:
0738205362.
Call Number: HF5415.55 .K38X 2001 (Library West)
Managerial applications of multivariate analysis in marketing
Myers, James H. and Mullet, Gary M. Managerial applications of multivariate
analysis in marketing. Chicago: American Marketing Association; 2002. 350 p
$54.95. ISBN: 0877573018.
Call Number: HF5415.125 .M492 2002 (Library West)
Managing new products using the MAP system to accelerate growth
Kuczmarski, Thomas D. Managing new products using the MAP system to accelerate
growth. 3rd ed. Chicago, Ill: Innovation Press; 2000. xv, 274 p $34.95. ISBN:
0967781701.
Call Number: HF5415.153 .K83 2000 (Library West)
Market driven enterprise: products, supply chains, and manufacturing
Chakravarty, Amiya K. Market driven enterprise: products, supply chains, and
manufacturing. New York: John Wiley; 2001. 514 p $79.00. ISBN: 0471244929 (cloth
: alk. paper).
Call Number: HD38.5 .C38 2001 (Library West)
The market driven organization: understanding, attracting, and keeping
valuable customers
Day, George S. The market driven organization: understanding, attracting, and
keeping valuable customers. New York: Free Press; 1999. 285 p $27.50. ISBN:
0684864673.
Call Number: HF5415.13 .D367 1999 (Library West)
Market research in the Internet age: leveraging the Internet for market
measurement and consumer insight
Monster, Robert W and Pettit, Raymond C. Market research in the Internet age:
leveraging the Internet for market measurement and consumer insight. Singapore:
John Wiley & Sons (Asia) Pte Ltd; 2002. xxi, 306 p $34.95. ISBN: 0470820640.
Call Number: HF5415.122 .M65x 2002 (Library West)
Market research matters: tools and techniques for aligning your business
Duboff, Robert S and Spaeth, Jim. Market research matters: tools and techniques
for aligning your business. New York: Wiley; 2000. 312 p $34.95. ISBN:
0471360058 (cloth : alk. paper).
Call Number: HF5415.2 .D83 2000 (Library West)
The market research toolbox: a concise guide for beginners
McQuarrie, Edward F. The market research toolbox: a concise guide for beginners.
Thousand Oaks, Calif: Sage Publications; 1996. xviii, 154 p $42.00. $18.95 pbk.
ISBN: 0803958560 (acid-free paper). 0803958579 (pbk. : acid-free paper).
Call Number: HF5415.2 .M383 1996 (Library West)
Market segmentation: using demographics, psychographics, and other niche
marketing techniques to predict and model customer behavior
Weinstein, Art. Market segmentation: using demographics, psychographics, and
other niche marketing techniques to predict and model customer behavior. Rev.
ed. Chicago, Ill: Probus Pub. Co; 1994. xv, 313 p $32.50. ISBN: 1557384924.
Call Number: HF5415.127 .W45 1994 (Library West)
Marketing
Hollander, Stanley C and Rassuli, Kathleen M. Marketing. 1st ed. Aldershot,
Hants, England, Brookfield, Vt., USA: E. Elgar; 1993. 2 v $399.95. ISBN:
1852786019 (The International library of critical writings in business history;
6).
Call Number: HF5415 .M2947 1993 (Library West)
Marketing a country: promotion as a tool for attracting foreign invetsment
Wells, Louis T. Jr. and Wint, Alvin T. Marketing a country: promotion as a tool
for attracting foreign invetsment. Washington, D.C.: IFC - International Finance
Corporation; 2000. ISBN: 0821346598 (Occasional Paper (Foreign Investment
Advisory service); 13.
Call Number: HG4538 .W36 2000 (Library West)
Marketing across cultures
Usunier, Jean-Claude. Marketing across cultures. 2nd ed. New York: Prentice
Hall; 1996. 576 p. cm $39.00. ISBN: 0132361752.
Call Number: HF1416 .U85 1996 (Library West)
Marketing aesthetics: the strategic management of brands, identity, and image
Schmitt, Bernd and Simonson, Alex. Marketing aesthetics: the strategic
management of brands, identity, and image. New York: Free Press; 1997. xv, 345 p
$29.50. ISBN: 0684826550.
Call Number: HD59.2 .S357 1997 (Library West)
Marketing and consumer identity in multicultural America
Tharp, Marye C. Marketing and consumer identity in multicultural America.
Thousand Oaks, Calif: Sage Publications; 2001. xvi, 397 p $38.95. ISBN:
0761911030 (alk. paper).
Call Number: HF5415.127 .T48 2000 (Library West)
Marketing as strategy: the CEO's agenda for driving growth and innovation
Kumar, Nirmalya. Marketing as strategy: the CEO's agenda for driving growth and
innovation. Boston, Mass: Harvard Business School Pub; 2004. p. cm $32.50. ISBN:
1591273101.
Call Number: HF5415 .K83 2004 (Library West)
The marketing audit handbook: tools, techniques & checklists to exploit your
marketing resources
Wilson, Aubrey. The marketing audit handbook: tools, techniques & checklists to
exploit your marketing resources. London, Milford, CT: Kogan Page; 2002. ix, 294
p ISBN: 0749437359.
Call Number: (Books24x7)
http://www.books24x7.com/marc.asp?isbn=0749437359
Marketing classics: a selection of influential articles
Enis, Ben M; Cox, Keith Kohn, and Mokwa, Michael P. Marketing classics: a
selection of influential articles. 8th ed., 25th anniversary ed. Englewood
Cliffs, N.J: Prentice Hall; 1995. xii, 612 p $46.50. ISBN: 0205159885.
Call Number: HF5415 .M29748 1995 (Library West)
Marketing communications
Pelsmacker, Patrick de; Geuens, Maggie, and Bergh, Joeri van den. Marketing
communications. New York: Financial Times/Prentice Hall; 2001. xiv, 509 p ISBN:
0273638718 (pbk. : alk. paper).
Call Number: HF5415.123 .P45 2001 (Library West)
Marketing communications classics: an international collection of classic and
contemporary papers
Fitzgerald, Maureen and Arnott, David. Marketing communications classics: an
international collection of classic and contemporary papers. London: Business
Press; 2000. xx, 524 p $31.95. ISBN: 1861525079.
Call Number: HF5415.123 .M38x 2000 (Library West)
The marketing era: from professional practice to global provisioning
Applbaum, Kalman. The marketing era: from professional practice to global
provisioning. New York: Routledge; 2003. 304 p $26.95. ISBN: 0415945437 (hc :
acid-free). 0415945445 (pb : acid-free).
Call Number: HF1515 .A66 2003 (Library West, On Order)
Marketing ethics: an international perspective
Schlegelmilch, Bodo B. Marketing ethics: an international perspective. 1st ed.
London. Boston: International Thomson Business Press; 1998. x, 468 p $26.95.
ISBN: 186152191X (pbk.) (Advanced marketing series.
Call Number: HF5387 .S344 1998 (Library West, Missing)
The marketing imagination
Levitt, Theodore. The marketing imagination. New York, London: Free Press.
Collier Macmillan; 1983. xv, 203 p ISBN: 0029188407.
Call Number: HF5415 .L482 1983 (Library West)
Marketing information: a professional reference guide
Barksdale, Hiram C. and Goldstucker, Jac L. Marketing information: a
professional reference guide. 3rd ed. Atlanta, Ga.: Georgia State University
Press; 1995. 473 p $110.00. ISBN: 0884062600.
Call Number: HF5415.124 .M37 1995 (Library West, Business Reference)
Marketing information: a strategic guide for business and finance libraries
Diamond, Wendy and Oppenheim, Michael R. Marketing information: a strategic
guide for business and finance libraries. Binghamton, NY: Haworth Information
Press; 2004. p. cm $29.95. ISBN: 0789021129 (hard cover : alk. paper).
078906006X (soft cover : alk. paper).
Call Number: HF5415.2 .D49 2004 (Library West)
Marketing insights from A to Z: ninety concepts every manager needs to know
Kotler, Philip. Marketing insights from A to Z: ninety concepts every manager
needs to know. Hoboken, NJ: J. Wiley & Sons; 2003. 206 p $24.95. ISBN:
0471268674 (acid-free).
Call Number: HF5415 .K63127 2003 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=82571
Marketing know-how: your guide to the best marketing tools and sources
Francese, Peter K. Marketing know-how: your guide to the best marketing tools
and sources. Rev. ed. Ithaca, N.Y: American Demographics Books; 1998. viii, 338
p $57.44. ISBN: 093688942X.
Call Number: HF5415.2 .F72 1998 (Library West)
Marketing management
Kotler, Philip. Marketing management. Millennium ed ed. Upper Saddle River, NJ:
Prentice Hall; 2000. 718 p $90.67. ISBN: 0130122173 (The Prentice-Hall
international series in marketing.
Call Number: HF5415.13 .K64 1999 (Library West)
Marketing management: a European perspective
Norgan, Susan. Marketing management: a European perspective. Wokingham, England,
Reading, Mass: Addison-Wesley; 1994. xviii, 622 p ISBN: 0201544474.
Call Number: HF5415.13 .N67 1994 (Library West)
Marketing management for nonprofit organizations
Sargeant, Adrian. Marketing management for nonprofit organizations. Oxford
England. New York: Oxford University Press; 1999. xiii, 304 p ill. $45.00. ISBN:
0198775679. 0198775660 (pbk.).
Call Number: HF5415 .S275 1999 (Library West)
Marketing masters
American Marketing Association. Marketing masters. Chicago, Ill: American
Marketing Association; 1991. viii, 274 p $24.95. ISBN: 0877572194.
Call Number: HF5415 .M2997 1991 (Library West)
Marketing mistakes
Hartley, Robert F. Marketing mistakes. 6th ed. New York: Wiley; 1995. x, 366 p
$34.50. ISBN: 0471000884 (acid-free paper).
Call Number: HF5415.1 .H37 1995 (Library West)
Marketing mistakes and successes
Hartley, Robert F. Marketing mistakes and successes. 9th ed. New York: John
Wiley; 2004. 360 p $59.65. ISBN: 0471446386.
Call Number: HF5415.1 .H37 2004 (Library West)
Marketing moves: a new approach to profits, growth, and renewal
Kotler, Philip; Jain, D, and Suvit Maesincee. Marketing moves: a new approach to
profits, growth, and renewal. Boston, Mass: Harvard Business School Press; 2002.
xii, 193 p $29.95. ISBN: 1578516005 (alk. paper).
Call Number: HF5415 .K6313 2002 (Library West)
Marketing on the Internet: seven steps to building the internet into your
business
Zimmerman, Jan. Marketing on the Internet: seven steps to building the internet
into your business. 6th ed. Gulf Breeze: Maximum Press; 2003. xxvii, 456 p ISBN:
1885068948 (electronic bk.).
Call Number: HF6146.I58 Z56 2003 (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=83596
The marketing plan
Cohen, William A. The marketing plan. 4th ed. Hoboken, NJ: Wiley; 2005. xviii,
348 p $56.80. ISBN: 0471230596 (acid-free paper).
Call Number: HF5415.13 .C6348 2005 (Library West)
The marketing plan: how to prepare and implement it
Luther, William M. The marketing plan: how to prepare and implement it. 3rd ed.
New York: AMACOM; 2001. xviii, 318 p $17.95. ISBN: 0814471013.
Call Number: HF5415 .L83 2001 (Library West)
The marketing playbook: five battle-tested plays for capturing and keeping
the lead in any market
Zagula, John and Tong, Richard. The marketing playbook: five battle-tested plays
for capturing and keeping the lead in any market. New York: Portfolio; 2004.
xxii, 311 p $22.95. ISBN: 1591840384 (acid-free paper).
Call Number: HF5415 .Z24 2004 (Library West)
The marketing power of emotion
O'Shaughnessy, John and O'Shaughnessy, Nicholas J. The marketing power of
emotion. Oxford, New York: Oxford University Press; 2003. vi, 274 p $35.00.
ISBN: 0195150562 (alk. paper).
Call Number: HF5415.32 .O743 2003 (Library West & Books24x7)
http://www.books24x7.com/marc.asp?isbn=0195150562
Marketing professional services: forward-thinking strategies for boosting
your business, your image, and your profits
Kotler, Philip; Bloom, Paul N, and Hayes, Thomas J. Marketing professional
services: forward-thinking strategies for boosting your business, your image,
and your profits. 2nd ed. Paramus, NJ: Prentice Hall; 2002. 422 p $40.00. ISBN:
073520179X.
Call Number: HD8038.A1 K67 2002 (Library West, On Order)
Marketing research
Aaker, David A; Kumar, V, and Day, George S. Marketing research. 5th ed. New
York: Wiley; 1995. xvi, 783 p ISBN: 0471552542.
Call Number: HF5415.2 .A14 1995 (Library West)
The marketing research guide
Stevens, Robert E. The marketing research guide. New York: Haworth Press; 1997.
xv, 488 p $79.95. ISBN: 1560243273 (alk. paper) (Haworth marketing resources.
Call Number: HF5415.2 .M35585 1997 (Library West)
Marketing research: methodological foundations
Churchill, Gilbert A. Marketing research: methodological foundations. 6th ed.
Forth Worth: Dryden Press; 1995. xxxiv, 1117, [40] p $64.00. ISBN: 0030983665.
Call Number: HF5415.2 .C5 1995 (Library West)
Marketing research: state-of-the-art perspectives : handbook of the American
Marketing Association & Professional Marketing Research Society
Chakrapani, Chuck; American Marketing Association, and Professional Marketing
Research Society. Marketing research: state-of-the-art perspectives : handbook
of the American Marketing Association & Professional Marketing Research Society.
Chicago, Ill, s.l.: American Marketing Association. Professional Marketing
Research Society; 2000. xiv, 666 p $54.95. ISBN: 0877572836 (American Marketing
Association). 0920741150 (Professional Marketing Research Society).
Call Number: HF5415.2 .M3582 2000 (Library West)
Marketing ROI: the path to campaign, customer, and corporate profitability
Lenskold, James D. Marketing ROI: the path to campaign, customer, and corporate
profitability. New York: McGraw-Hill; 2003. 268 p $39.95. ISBN: 0071413634.
Call Number: HG4028.C4 L397 2003 (Library West)
Marketing scales handbook: a compilation of multi-item measures
Bruner, Gordon C; Hensel, Paul J, and James, Karen E. Marketing scales handbook:
a compilation of multi-item measures. Chicago, Ill., USA: American Marketing
Association; 1992. 3 v ISBN: 0877572267.
Call Number: HF5415.3 .B785 1992 (Library West)
Marketing straight to the heart
Feig, Barry. Marketing straight to the heart. New York: AMACOM; 1997. xi, 210 p
ISBN: 0814403557.
Call Number: HF5415.3 .F393 1997 (Library West & netLibrary)
http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=2093
Marketing strategies for the new economy
Tvede, Lars and Ohnemus Peter. Marketing strategies for the new economy. New
York, Chichester: Wiley; 2001. 246 p $29.95. ISBN: 0471492116.
Call Number: HF5415 .T79x 2001 (Library West)
Marketing strategy and uncertainty
Jagpal, Sharan. Marketing strategy and uncertainty. New York: Oxford University
Press; 1999. xvii, 334 p ill. ISBN: 0195125738 (alk. paper).
Call Number: HF5415 .J33 1999 (Library West)
Marketing stripped bare: an insider's guide to the secret rules
Forsyth, Patrick and Forsyth, Patrick. Marketing stripped bare: an insider's
guide to the secret rules. London, Sterling, VA: Kogan Page; 2003. xvi, 156 p
$24.95. ISBN: 0749439971 (pbk.).
Call Number: HF5415 .F5667 2003 (Library West)
Marketing: the retro revolution
Brown, Stephen. Marketing: the retro revolution. London, Thousand Oaks, Calif:
SAGE; 2001. x, 262 p $33.00. ISBN: 0761968504. 0761968512 (PBK.).
Call Number: HF5415 .B745 2001 (Library West)
Marketing the unknown: developing market strategies for technical innovations
Millier, Paul. Marketing the unknown: developing market strategies for technical
innovations. Chichester. New York: J. Wiley; 1999. viii, 240 p ill. $60.95.
ISBN: 0471986216 (alk. paper).
Call Number: HF5415.153 .M55413 1999 (Library West)
Marketing to American Latinos: a guide to the in-culture approach
Valdés, M. Isabel. Marketing to American Latinos: a guide to the in-culture
approach. Ithaca, N.Y: Paramount Market Pub; 2000-. pt. 1-2 $109.90. ISBN:
0967143934.
Call Number: HC110.C6 V35 2000 (Library West, Reference)
Marketing to moms: getting your share of the trillion-dollar market
Bailey, Maria T. Marketing to moms: getting your share of the trillion-dollar
market. 1st ed. Roseville, Calif: Prima Publishing; 2002. xviii, 286 p $24.95.
ISBN: 0761563660.
Call Number: HC79.C6 B295 2002 (Library West)
Marketing to the mind: right brain strategies for advertising and marketing
Maddock, Richard C and Fulton, Richard L. Marketing to the mind: right brain
strategies for advertising and marketing. Westport, Conn: Quorum Books; 1996.
xvii, 280 p ill. $59.95. ISBN: 1567200311 (alk. paper).
Call Number: HF5822 .M33 1996 (Library West)
Marketing to the mindset of boomers and their elders
Morgan, Carol M and Levy, Doran J. Marketing to the mindset of boomers and their
elders. Saint Paul, MN: Attitudebase; 2002. ix, 383 p $49.95. ISBN: 0970560516.
Call Number: HF5415.127 .M668 2002 (Library West)
Marketing to women: how to understand, reach, and increase your share of the
world's largest market segment
Barletta, Martha. Marketing to women: how to understand, reach, and increase
your share of the world's largest market segment. Chicago, Ill.: Dearborn Trade
Publishing; 2003. xxviii, 253 p $23.00. ISBN: 0793159636 (hc).
Call Number: HC79.C6 B337 2003 (Library West & netLibrary & Books24x7)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=80631
http://www.books24x7.com/marc.asp?isbn=0793159636
Marketing unwrapped
Perry, Ray. Marketing unwrapped. Chichester: Wiley; 2001. x, 214 p $19.95. ISBN:
0471486949.
Call Number: HF5415 .P437 2001 (Library West)
Marketing your consulting services
Biech, Elaine. Marketing your consulting services. San Francisco:
Jossey-Bass/Pfeiffer; 2003. 282 p $40.00. ISBN: 078796543X (alk. paper).
Call Number: HD69.C6 B44 2003 (Library West)
Markets of one: creating customer-unique value through mass customization
Gilmore, James H; Pine, B. Joseph, and NetLibrary, Inc. Markets of one: creating
customer-unique value through mass customization. Boston, Mass: Harvard Business
School Press; 2000. xxv, 210 p electronic resource. ISBN: 0585212872 (electronic
bk.) (A Harvard business review book: Harvard business review book series.
Call Number: TS155.65 .M37 2000eb (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=26844
Mass affluence: seven new rules of marketing to today's consumer
Nunes, Paul and Johnson, Brian. Mass affluence: seven new rules of marketing to
today's consumer. Boston, Mass: Harvard Business School Press; 2004. 272 p
$29.95. ISBN: 1591391962.
Call Number: HF5415.1 .N86 2004 (Library West)
Mastering the digital marketplace: practical strategies for competitiveness
in the new economy
Aldrich, Douglas F. Mastering the digital marketplace: practical strategies for
competitiveness in the new economy. New York: John Wiley & Sons; 1999. xiv, 321
p ill. $29.95. ISBN: 0471345466 (alk. paper).
Call Number: HF5548.32 .A43 1999 (Library West)
Meeting of the minds: creating the market-based enterprise
Barabba, Vincent P. Meeting of the minds: creating the market-based enterprise.
Boston, Mass: Harvard Business School Press; 1995. xv, 247 p $27.95. ISBN:
0875845770.
Call Number: HF5415.2 .B333 1995 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=26830
Mission-based marketing: positioning your not-for-profit in an increasingly
competitive world
Brinckerhoff, Peter C. Mission-based marketing: positioning your not-for-profit
in an increasingly competitive world. 2nd ed. Hoboken, NJ: Wiley; 2003. xiii,
258 p $35.00. ISBN: 0471237183 (CLOTH : alk. paper) (The mission-based
management series.
Call Number: HF5415 .B667 2003 (Library West)
Momentum: how companies become unstoppable market forces
Ricci, Ron and Volkman, John. Momentum: how companies become unstoppable market
forces. Boston, Mass.: Harvard Business School Press; 2002. 224 p $24.95. ISBN:
157851522X.
Call Number: HF5415 .R5416 2002 (Library West & netLibrary & Books24x7)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=79101
http://www.books24x7.com/marc.asp?isbn=157851522X
The moral dimension of marketing: essays on business ethics
Davidson, D. Kirk. The moral dimension of marketing: essays on business ethics.
Chicago: American Marketing Association; 2002. 197 p $34.95. ISBN: 087757300X.
Call Number: HF5414 .D38 2002 (Library West)
Multicultural marketing: selling to the new America
Schreiber, Alfred L and Lenson, Barry. Multicultural marketing: selling to the
new America. Chicago, Ill: NTC Business Books; 2000. $34.95 ISBN: 0844226017.
Call Number: HF5415.127 .S37 2000 (Library West)
The myth of excellence: why great companies never try to be the best at
everything
Crawford, Frederick A and Mathews, Ryan. The myth of excellence: why great
companies never try to be the best at everything. 1st ed ed. New York: Crown
Business; 2001. xviii, 251 p $27.50. ISBN: 0609608207.
Call Number: HF5415.2 .C76 2001 (Library West)
The myth of green marketing: tending goats at the edge of the apocalypse
Smith, Toby M. The myth of green marketing: tending goats at the edge of the
apocalypse. Toronto: University of Toronto Press; 1998. 187 p $19.95. ISBN:
0802080359 (pbk.).
Call Number: HF5413 .S64x 1998 (Library West)
The myth of market share: why market share is the fool's gold of business
Miniter, Richard. The myth of market share: why market share is the fool's gold
of business. 1st ed. New York: Crown Business Briefings; 2002. 181 p $18.95.
ISBN: 0609609882 (hardcover).
Call Number: HD2757.15 .M56 2002 (Library West)
New and improved: the story of mass marketing in America
Tedlow, Richard S. New and improved: the story of mass marketing in America. New
York: Basic Books; 1990. xi, 481 p ill. ISBN: 0465050239.
Call Number: HF5415.1 .T44 1990 (Library West)
New consumer marketing: managing a living demand system
Baker, Susan. New consumer marketing: managing a living demand system.
Chichester: John Wiley & Sons, Ltd; 2003. 218 p $29.95. ISBN: 0470844825 (cloth
: alk. paper).
Call Number: HF5415 .B279 2003 (Library West)
New economy--new competition: the rise of the consumer?
Asch, David and Wolfe, Brian. New economy--new competition: the rise of the
consumer? Houndmills, Basingstoke, Hampshire, New York: Palgrave; 2001. xii, 158
p $35.00. ISBN: 0333778235.
Call Number: HF5415.33.U6 A83 2001 (Library West)
The new market leaders: who's winning and how in the battle for customers
Wiersema, Frederik D. The new market leaders: who's winning and how in the
battle for customers. New York: Free Press; 2001. vii, 262 p $28.00. ISBN:
0743204654.
Call Number: HF5415.5 .W574 2001 (Library West)
New marketing strategies: evolving flexible processes to fit market
circumstances
Chaston, Ian. New marketing strategies: evolving flexible processes to fit
market circumstances. London: Thousand Oaks, Calif. Sage Publications; 1999.
vii, 199 p $25.95. ISBN: 0761962018. 0761962026 (pbk.).
Call Number: HF5415.13 .C513 1999 (Library West)
New product development and delivery: ensuring successful products through
integrated process management
Brethauer, Dale M. New product development and delivery: ensuring successful
products through integrated process management. New York: AMACOM; 2002. xvi, 192
p ISBN: 0814426565 (electronic bk.).
Call Number: HF5415.153 .B74 2002 (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=72961
New products management
Crawford, C. Merle and Di Benedetto, C. Anthony. New products management. 6th
ed. Boston: Irwin/McGraw-Hill; 2000. xxv, 534 p $102.99. ISBN: 0070275521 (alk.
paper) (Irwin/McGraw-Hill series in marketing.
Call Number: HF5415.153 .C72 2000 (Library West)
The new science of marketing: state-of-the-art tools for anticipating and
tracking the market forces that will shape your company's future
Rao, Vithala R and Steckel, Joel H. The new science of marketing:
state-of-the-art tools for anticipating and tracking the market forces that will
shape your company's future. Chicago: Irwin Professional Pub; 1995. xi, 350 p
$42.50. ISBN: 1557385394.
Call Number: HF5415 .R3243 1995 (Library West)
The next economy: will you know where your customers are?
Ettenberg, Elliott and NetLibrary, Inc. The next economy: will you know where
your customers are? New York: McGraw-Hill; 2002. xv, 220 p electronic resource.
ISBN: 0071379657 (electronic bk.).
Call Number: HF5415 .E8 2002eb (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=66531
Now or never: how companies must change today to win the battle for internet
consumers
Modahl, Mary. Now or never: how companies must change today to win the battle
for internet consumers. 1st ed. New York: HarperBusiness; 2000. 237 p $27.00.
ISBN: 0066620120.
Call Number: HF5415.1265 .M63 2000 (Library West)
The observational research handbook: understanding how consumers live with
your product
Abrams, Bill and American Marketing Association. The observational research
handbook: understanding how consumers live with your product. Lincolnwood, Il:
NTC Business Books; 2000. xxiv, 277 p $49.95. ISBN: 065800073X.
Call Number: HF5415.33.U6 A25 2000 (Library West)
Optimal database marketing: strategy, development, and data mining
Drozdenko, Ronald G and Drake, Perry D. Optimal database marketing: strategy,
development, and data mining. Thousand Oaks, Calif: Sage Publications; 2002.
xxii, 398 p $54.95. ISBN: 0761923578.
Call Number: HF5415.126 .D76 2002 (Library West)
The origin of brands: discover the natural laws of product innovation and
business survival
Ries, Al and Ries, Laura. The origin of brands: discover the natural laws of
product innovation and business survival. 1st ed. New York: HarperCollins; 2004.
320 p $24.95. ISBN: 0060570148.
Call Number: HD69.B7 R538 2004 (Library West)
The Oxford textbook of marketing
Blois, Keith J. The Oxford textbook of marketing. Oxford, New York: Oxford
University Press; 2000. x i, 658 p ISBN: 0198775768.
Call Number: HF5415 .O974 2000 (EBSCO eBook)
http://search.epnet.com/login.aspx?direct=true&AuthType=cookie,ip,url,uid&db=buh&jid=JVS
The PDMA handbook of new product development
Kahn, Kenneth B and Product Development & Management Association. The PDMA
handbook of new product development. 2nd ed. Hoboken, N.J: Wiley; 2005. 625 p
$100.00. ISBN: 0471485241 (cloth : alk. paper).
Call Number: HF5415.153 .P35 2005 (Library West)
Persuasion: psychological insights and perspectives
Brock, Timothy C and Green, Melanie C. Persuasion: psychological insights and
perspectives. 2nd ed. Thousand Oaks, Calif: Sage Publications; 2005. 353 p
$49.95. ISBN: 076192809X (pbk.).
Call Number: BF637.P4 P44 2005 (Library West, In Cataloging)
Pocketbook power: how to reach the hearts and minds of today's most coveted
consumers--women
Kanner, Bernice. Pocketbook power: how to reach the hearts and minds of today's
most coveted consumers--women. New York: McGraw-Hill; 2004. x, 211 p $24.95.
ISBN: 0071418601 (alk. paper).
Call Number: HF5415.32 .K36 2004 (Library West)
The power of persuasion: how we're bought and sold
Levine, Robert V. The power of persuasion: how we're bought and sold. Hoboken,
N.J: John Wiley & Sons; 2003. ix, 278 p $24.95. ISBN: 0471266345 (cloth).
Call Number: BF637.P4 L48 2003 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81986
The power of place: advanced customer and location analytics for market
planning
Peterson, Keith. The power of place: advanced customer and location analytics
for market planning. San Diego: Integras; 2004. 225 p $24.95. ISBN: 0975405209.
Call Number: HF5429.P69 2004 (Library West)
Power pricing: how managing price transforms the bottom line
Dolan, Robert J and Simon, Hermann. Power pricing: how managing price transforms
the bottom line. New York: Free Press; 1996. xi, 371 p $40.00. ISBN: 068483443X.
Call Number: HF5416.5 .D65 1996 (Library West)
Powerful products: strategic management of successful new product devlopment
Bean, Roger and Radford, Russell. Powerful products: strategic management of
successful new product devlopment. New York: AMACOM; 2000. 274 p $39.95. ISBN:
0814405665.
Call Number: HF5415.15 .B38 2000 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=40853
Preference pollution: how markets create the desires we dislike
George, David. Preference pollution: how markets create the desires we dislike.
Ann Arbor: University of Michigan Press; 2001. xi, 201 p $49.50. ISBN:
0472112201 (Cloth : alk. paper) (Economics, cognition, and society.
Call Number: HF5415.32 .G465 2001 (Library West)
The price advantage
Marn, Michael V; Roegner, Eric V, and Zawada, Craig C. The price advantage.
Hoboken, NJ: John Wiley & Sons; 2004. xvi, 288 p ISBN: 0471466697 (CLOTH).
Call Number: HF5416.5 .M365 2004 (Library West)
Priceless: turning ordinary products into extraordinary experiences
LaSalle, Diana and Britton, Terry. Priceless: turning ordinary products into
extraordinary experiences. Boston, Mass: Harvard Business School Press; 2003.
224 p $27.50. ISBN: 157851746X (alk. paper).
Call Number: HF5415.15 .L37 2002 (Library West)
Principles of Internet marketing
Hanson, Ward A. Principles of Internet marketing. Cincinnati: South-Western;
2000. 467 p $67.95. ISBN: 0324043872.
Call Number: HF5415.1265 .H36 2000 (Library West)
The product manager's handbook: the complete product management resource
Gorchels, Linda. The product manager's handbook: the complete product management
resource. 2nd ed. Lincolnwood, IL: NTC Business Books; 2000. 320 p $39.95. ISBN:
0658001353.
Call Number: HF5415.15 .G636 2000 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=68457
Profiling machines: mapping the personal information economy
Elmer, Greg. Profiling machines: mapping the personal information economy.
Cambridge, Mass: MIT Press; 2004. 179 p $25.00. ISBN: 0262050730 (hc. : alk.
paper).
Call Number: HF5415.32 .E488 2004 (Library West)
http://www.books24x7.com/marc.asp?isbn=0262050730
Purple cow: transform your business by being remarkable
Godin, Seth. Purple cow: transform your business by being remarkable. New York:
Portfolio; 2003. x, 145 p $19.95. ISBN: 159184021X (alk. paper).
Call Number: HF5415 .G578 2003 (Library West)
Qualitative market research: a comprehensive guide
Mariampolski, Hy. Qualitative market research: a comprehensive guide. Thousand
Oaks, Calif: Sage Publications; 2001. xiii, 312 p $33.00. ISBN: 0761969446
(cloth). 0761969454 (paper). 0761969543 (p).
Call Number: HF5415.2 .M3167 2001 (Library West)
Qualitative marketing research
Carson, David. Qualitative marketing research. London: Sage; 2001. 239 p $31.00.
ISBN: 0761963669 (pbk.).
Call Number: HF5415.2 .Q35 2001 (Library West)
Qualitative methods for marketplace research
Sayre, Shay. Qualitative methods for marketplace research. Thousand Oaks, Calif:
Sage; 2001. 255 p $36.95. ISBN: 0761922695. 0761922709 (pbk.).
Call Number: HF5415.2 .S29 2001 (Library West)
Quantitative models in marketing research
Franses, Philip Hans and Paap, Richard. Quantitative models in marketing
research. Cambridge, New York: Cambridge University Press; 2001. xiii, 206 p
$45.00. ISBN: 0521801664.
Call Number: HF5415.2 .F714 2001 (Library West)
Radical marketing: from Harvard to Harley, lessons from ten that broke the
rules and made it big
Hill, Sam and Rifkin, Glenn. Radical marketing: from Harvard to Harley, lessons
from ten that broke the rules and made it big. 1st ed ed. New York, N.Y:
HarperBusiness; 1999. xvi, 277 p $25.00. ISBN: 0887309054.
Call Number: HF5415.13 .H547 1999 (Library West)
Real Estate Rainmaker: successful strategies for real estate marketing
Richard, Dan Gooder. Real Estate Rainmaker: successful strategies for real
estate marketing. New York: Wiley; 2000. xviii, 318 p $24.95. ISBN: 0471345547
(cloth : alk. paper).
Call Number: HD1375 .R466 2000 (Library West)
Real time: preparing for the age of the never satisfied customer
McKenna, Regis. Real time: preparing for the age of the never satisfied
customer. Boston, Mass: Harvard Business School Press; 1997. xi, 204 p $24.95.
ISBN: 0875847943 (alk. paper).
Call Number: HF5548 .M365 1997 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=35081
Relationship marketing: gaining competitive advantage through customer
satisfaction and customer retention
Hennig-Thurau, Thorsten and Hansen, Ursula. Relationship marketing: gaining
competitive advantage through customer satisfaction and customer retention. New
York: Springer; 2000. xvii, 459 p $79.95. ISBN: 3540669426 (alk. paper).
Call Number: HF5415.55 .R446 2000 (Library West)
Relationship marketing: successful strategies for the age of the customer
McKenna, Regis. Relationship marketing: successful strategies for the age of the
customer. Reading, Mass: Addison-Wesley Pub. Co; 1991. xiii, 242 p ISBN:
0201567695.
Call Number: HF5415 .M2616 1991 (Library West)
Relentless: the Japanese way of marketing
Johansson, Johny K and Nonaka, Ikujiro. Relentless: the Japanese way of
marketing. 1st ed. New York: HarperBusiness; 1996. 198 p ISBN: 0887308058.
Call Number: HF5415.12.J3 J63 1996 (Library West)
Reputation marketing : building and sustaining your organization's greatest
asset
Marconi, Joe and American Marketing Association. Reputation marketing : building
and sustaining your organization's greatest asset. New York: McGraw-Hill; 2002.
xiii, 232 p $39.95. ISBN: 0658014293 (alk. paper).
Call Number: HD59.2 .M374 2002 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=68447
Response: the complete guide to profitable direct marketing
Geller, Lois K. Response: the complete guide to profitable direct marketing.
Rev. and expanded ed. New York: Oxford University Press; 2002. 360 p $29.95.
ISBN: 0195158695 (cloth : alk. paper).
Call Number: HF5415.126 .G45 2002 (Library West)
Restaurant marketing for owners and managers
Shock, Patti J; Bowen, John T, and Stefanelli, John M. Restaurant marketing for
owners and managers. Hoboken, N.J: J. Wiley & Sons; 2004. ix, 230 p $30.00.
ISBN: 0471226270 (Wiley restaurant basics series.
Call Number: TX911.3.M3 S55 2004 (Library West)
Retail therapy: making strategic relationships work
Jones, Rob and Murphy, Dan. Retail therapy: making strategic relationships work.
New York: Palgrave Macmillan; 2002. 200 p $39.95. ISBN: 1403901716 (cloth).
Call Number: HF5415.55 .J66 2002 (Books24x7)
http://www.books24x7.com/marc.asp?isbn=1403901716
Retailing in the new millennium
Diamond, Jay. Retailing in the new millennium. 1st ed. New York, NY: Fairchild
Publications; 2003. 449 p $80.00. ISBN: 1563672286.
Call Number: HF5429.3 .D526 2003 (Library West)
Retailing management
Levy, Michael and Weitz, Barton A. Retailing management. 5th ed. Boston, Mass:
McGraw-Hill; 2004. xxxv, 775 p $104.75. ISBN: 0072497203 (alk. paper).
007121481X (international : alk. paper) (The McGraw-Hill/Irwin series in
marketing.
Call Number: HF5429 .L4828 2004 (Library West)
Review of marketing research; v. 1
Malhotra, Naresh K. Review of marketing research; v. 1. Armonk, NY: M.E. Sharpe;
2005. 336 p $95.00. ISBN: 0765613042.
Call Number: (Library West, On Order)
The rise of the Hispanic market in the United States: challenges, dilemmas,
and opportunities for corporate management
Nevaer, Louis E. V. The rise of the Hispanic market in the United States:
challenges, dilemmas, and opportunities for corporate management. Armonk, N.Y:
M.E. Sharpe; 2004. 288 p $66.95. ISBN: 0765612909 (hardcover : alk. paper).
Call Number: HF5415.33.U6 N47 2004 (Library West)
Romancing the customer: maximizing brand value through powerful relationship
management
Temporal, Paul and Trott, Martin. Romancing the customer: maximizing brand value
through powerful relationship management. Singapore, New York: Wiley; 2001. xii,
211 p $29.95. ISBN: 0471846155.
Call Number: HF5415.55 .T46 2001 (Library West)
Seeking customers
Shapiro, Benson P and Sviokla, J. J. Seeking customers. Boston, MA: Harvard
Business School Pub; 1993. xviii, 343 p $29.95. ISBN: 0875843328 (acid-free
paper) (The Harvard business review book series.
Call Number: HF5438.25 .S434 1993 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=40317
Segmentation and positioning for strategic marketing decisions
Myers, James H. Segmentation and positioning for strategic marketing decisions.
Chicago: American Marketing Association; 1996. xiii, 358 p $45.94. ISBN:
0877572593 (hard cover).
Call Number: HF5415.125 .M493 1996 (Library West)
Service management and marketing: a customer relationship management approach
Grönroos, Christian. Service management and marketing: a customer relationship
management approach. 2nd ed. Chichester, New York: Wiley; 2000. x, 394 p $49.95.
ISBN: 0471720348 (alk. paper).
Call Number: HD9980.5 .G776 2000 (Library West)
Services marketing
Zeithaml, Valarie A and Bitner, Mary Jo. Services marketing. New York: McGraw
Hill; 1996. xx, 700 p ISBN: 0070782504 (acid-free paper) (McGraw-Hill series in
marketing.
Call Number: HD9980.5 .Z45 1996 (Library West, Reported Missing)
Services marketing management: an international perspective
Kasper, Hans; Helsdingen, Piet van, and De Vries, Wouter. Services marketing
management: an international perspective. New York: John Wiley; 1999. 750 p
$49.95. ISBN: 0471984906 (pbk. : alk. paper).
Call Number: HD9980.5 .K375 1999 (Library West)
Shopping for identity: the marketing of ethnicity
Halter, Marilyn. Shopping for identity: the marketing of ethnicity. 1st ed. New
York: Schocken Books; 2000. x, 244 p $23.00. ISBN: 0805241566.
Call Number: E184.A1 H214 2000 (Library West)
A short course in international marketing: approaching and penetrating the
global marketplace
Curry, Jeffrey E. A short course in international marketing: approaching and
penetrating the global marketplace. San Rafael, Calif: World Trade Press; 1998.
184 p $19.95. ISBN: 1885073526 (The Short course in international trade series.
Call Number: HF1416 .C87 1998 (Library West)
Simply better: winning and keeping customers by delivering what matters most
Barwise, T. P and Meehan, Sean. Simply better: winning and keeping customers by
delivering what matters most. Boston: Harvard Business School Press; 2004. 240 p
$24.95. ISBN: 0875843980.
Call Number: HF5415.335 .B37 2004 (Library West)
The slow pace of fast change: bringing innovations to market in a connected
world
Chakravorti, Bhaskar. The slow pace of fast change: bringing innovations to
market in a connected world. Boston, Mass: Harvard Business School Publishing;
2003. 216 p $29.95. ISBN: 157851780X (alk. paper).
Call Number: HC79.T4 C422 2003 (Library West)
Social marketing: improving the quality of life
Kotler, Philip; Roberto, Ned, and Lee, Nancy. Social marketing: improving the
quality of life. 2nd ed. Thousand Oaks, Calif: Sage Publications; 2002. xvi, 438
p $49.95. ISBN: 0761924345 (pbk. : alk. paper).
Call Number: HF5414 .K67 2002 (Library West)
State of the art marketing research
Blankenship, Albert Breneman; Breen, George Edward, and Dutka, Alan F. State of
the art marketing research. 2nd ed. Lincolnwood, Ill: NTC Business Books; 1998.
x, 454 p $49.95. ISBN: 0844234435.
Call Number: HF5415.2 .B555 1998 (Library West)
Strategic database marketing: the masterplan for starting and managing a
profitable, customer-based marketing program
Hughes, Arthur Middleton. Strategic database marketing: the masterplan for
starting and managing a profitable, customer-based marketing program. 2nd ed.
New York: McGraw-Hill; 2000. viii, 439 p ISBN: 0071351825.
Call Number: HF5415.126 .H843 2000 (netLibrary & Books24x7)
http://www.books24x7.com/marc.asp?isbn=0071351825
Strauss's handbook of business information: a guide for librarians, students,
and researchers
Moss, Rita W and Strauss, Diane Wheeler. Strauss's handbook of business
information: a guide for librarians, students, and researchers. 2nd ed.
Westport, CT: Libraries Unlimited; 2003. 480 p $85.00. ISBN: 1563085208 (pbk. :
alk. paper).
Call Number: Z7164.C81 S7796 2003 (Library West & Business Reference, In
Process)
The successful marketing plan: a disciplined and comprehensive approach
Hiebing, Roman G and Cooper, Scott W. The successful marketing plan: a
disciplined and comprehensive approach. 3rd ed. New York: McGraw-Hill; 2003. 544
p $39.95. ISBN: 0071395210.
Call Number: HF5415.13 .H523 2003 (Library West)
Super searchers on Madison Avenue: top advertising and marketing
professionals share their online research strategies
Villamora, Grace Avellana and Basch, Reva. Super searchers on Madison Avenue:
top advertising and marketing professionals share their online research
strategies. Medford, N.J: Information Today; 2003. xii, 236 p $24.95. ISBN:
0910965633.
Call Number: HF5415.2 .V497 2003 (Journalism Library, Reference)
The survey research handbook
Alreck, Pamela L and Settle, Robert B. The survey research handbook. 2nd ed.
Chicago: Irwin; 1995. xxvi, 470 p $50.00. ISBN: 0256103216 (The Irwin series in
marketing.
Call Number: HN29 .A46 1995 (Library West & Business Reference)
Survival math for marketers
Weiglin, Peter C. Survival math for marketers. Thousand Oaks, Calif: Sage
Publications; 2002. x, 128 p $18.95. ISBN: 0761916326 (alk. paper).
Call Number: HF5415 .W364 2002 (Library West)
Sustainable marketing: managerial-ecological issues
Fuller, Donald A. Sustainable marketing: managerial-ecological issues. Thousand
Oaks, Calif: Sage Publications; 1999. xi, 395 p ill. $39.95. ISBN: 0761912185
(acid-free paper). 0761912193 (pbk. : acid-free paper).
Call Number: HF5413 .F85 1999 (Library West)
Techno-ready marketing: how and why your customers adopt technology
Parasuraman, A and Colby, Charles L. Techno-ready marketing: how and why your
customers adopt technology. New York: Free Press; 2001. 224 p $27.00. ISBN:
0684864940 (alk. paper).
Call Number: HD45 .P327 2001 (Library West)
Ten deadly marketing sins: signs and solutions
Kotler, Philip. Ten deadly marketing sins: signs and solutions. Hoboken, N.J:
Wiley; 2004. viii, 152 p $19.95. ISBN: 0471650226.
Call Number: HF5415.13 .K654 2004 (Library West & Books24x7)
http://www.books24x7.com/marc.asp?isbn=0471650226
There's no business that's not show business: marketing in an experience
culture
Schmitt, Bernd; Rogers, David L, and Vrotsos, Karen. There's no business that's
not show business: marketing in an experience culture. Upper Saddle River, NJ:
Prentice Hall; 2003. 279 p $24.95. ISBN: 0130471194 (Financial Times Prentice
Hall books.
Call Number: HF5415.13 .S344 2003 (Library West)
The tipping point: how little things can make a big difference
Gladwell, Malcolm. The tipping point: how little things can make a big
difference. 1st ed. Boston: Little, Brown; 2000. viii, 279 p $14.95. ISBN:
0316346624.
Call Number: HM1033 .G53 2000 (Library West)
Total integrated marketing: breaking the bounds of the function
Hulbert, James M; Capon, Noel, and Piercy, Nigel. Total integrated marketing:
breaking the bounds of the function. New York: Free Press; 2003. xii, 356 p
$28.00. ISBN: 0684848678.
Call Number: HF5415 .H865 2003 (Library West)
Trout on strategy: capturing mindshare, conquering markets
Trout, Jack. Trout on strategy: capturing mindshare, conquering markets. New
York: McGraw-Hill; 2004. xiv, 159 p $19.95. ISBN: 0071437940 (alk. paper).
Call Number: HF5415.13 .T7353 2004 (Library West & Books24x7 & netLibrary)
http://www.books24x7.com/marc.asp?isbn=0071437940
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=108877
Understanding consumer decision making: the means-end approach to marketing
and advertising strategy
Reynolds, Thomas J and Olson, Jerry C. Understanding consumer decision making:
the means-end approach to marketing and advertising strategy. Mahwah, N.J: L.
Erlbaum; 2001. xvii, 447 p $45.00. ISBN: 0805817301 (cloth : alk. paper).
080581731X (pbk. : alk. paper).
Call Number: HF5415.32 .U53 2001 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=61239
Using market knowledge
Deshpande, Rohit. Using market knowledge. Thousand Oaks, Calif: Sage
Publications; 2001. vii, 391 p $36.95. ISBN: 0761921974 (cloth : alk. paper).
0761921982 (pbk. : alk. paper).
Call Number: HF5415.2 .U85 2001 (Library West)
Value-based marketing for bottom-line success: 5 steps to creating customer
value
DeBonis, J. Nicholas; Balinski, Eric W, and Allen, Phil. Value-based marketing
for bottom-line success: 5 steps to creating customer value. New York:
McGraw-Hill; 2003. xix, 244 p $39.95. ISBN: 007141682x.
Call Number: netLibrary
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=80493
Web rules: how the Internet is changing the way consumers make choices
Murphy, Tom. Web rules: how the Internet is changing the way consumers make
choices. Dearborn, IL: Dearborn; 2000. x, 303 p $25.00. ISBN: 079313613X (hb).
Call Number: HF5415.1265 .M87 2000 (Library West & netLibrary & Books24x7)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=23779
http://www.books24x7.com/marc.asp?isbn=079313613X
When marketing becomes a minefield
Harvard Business School Press. When marketing becomes a minefield. Boston:
Harvard Business School Press; 2004. 187 p $19.95. ISBN: 1591395054 (Management
dilemmas series.
Call Number: HF5415.13 .M343 2004 (Library West, On Order)
Whole enchilada: hispanic marketing 101
Faura, Juan. Whole enchilada: hispanic marketing 101. Ithaca, NY: Paramount
Market; 2004. 144 p $29.95. ISBN: 0972529055.
Call Number: (Library West, On Order)
Why CRM doesn't work: how to win by letting customers manage the relationship
Newell, Frederick. Why CRM doesn't work: how to win by letting customers manage
the relationship. 1st ed. Princeton, N.J: Bloomberg Press; 2003. xvii, 263 p
$29.95. ISBN: 1576601323 (alk. paper).
Call Number: HF5415.5 .N49 2003 (Library West & Books24x7)
http://www.books24x7.com/marc.asp?isbn=1576601323
The why of consumption: contemporary perspectives on consumer motives, goals
and desires
Ratneshwar, S; Mick, David Glen, and Huffman, Cynthia. The why of consumption:
contemporary perspectives on consumer motives, goals and desires. London, New
York: Routledge; 2000. xx, 330 p $90.00. ISBN: 0415220955 (Routledge
interpretive marketing research series.
Call Number: HF5415.32 .R38 2000 (Library West)
Why people buy
O'Shaughnessy, John. Why people buy. New York: Oxford University Press; 1987.
vi, 195 p $15.95. ISBN: 0195040864 (alk. paper). 0195040872 (pbk. : alk. paper).
Call Number: HF5415.3 .O84 1987 (Library West)
Why people buy things they don't need
Danziger, Pamela N. Why people buy things they don't need. Rev. ed. Ithaca, NY:
Paramount Market; 2004. 290 p $40.19. ISBN: 0972529047.
Call Number: HF5415.32 .D36 2004b (Library West & Books24x7)
http://www.books24x7.com/marc.asp?isbn=0793186021
Why people don't buy things: five proven steps to connect with your customers
and dramatically increase your sales
Washburn, Harry and Wallace, Kim. Why people don't buy things: five proven steps
to connect with your customers and dramatically increase your sales. Reading,
Mass: Perseus Books; 1999. 198 p ill. $24.00. ISBN: 0738200123.
Call Number: HF5438.25 .W2864 1999 (Library West)
Why we shop: emotional rewards and retail strategies
Pooler, Jim. Why we shop: emotional rewards and retail strategies. Westport,
Conn: Praeger; 2003. 206 p $39.95. ISBN: 027598172X (alk. paper).
Call Number: HF5415.32 .P66 2003 (Library West)
Will & vision: how latecomers grow to dominate markets
Tellis, Gerard J and Golder, Peter N. Will & vision: how latecomers grow to
dominate markets. New York: McGraw-Hill; 2002. xviii, 340 p $27.95. ISBN:
007137549X.
Call Number: HF5415.1 .T45 2002 (Library West)
Winning the profit game: smarter pricing, smarter branding
Docters, Robert G. Winning the profit game: smarter pricing, smarter branding.
New York: New York; 2004. 304 p $29.95. ISBN: 0071434720.
Call Number: Books24x7
http://www.books24x7.com/marc.asp?isbn=0071434720
Word of mouse: the marketing power of collaborative filtering
Riedl, John and Konstan, Joseph. Word of mouse: the marketing power of
collaborative filtering. New York: Warner Books; 2002. xxvi, 259 p $24.95. ISBN:
0446530034.
Call Number: HF5415.32 .R54 2002 (Library West)
Wordcraft: the art of turning little words into big business
Frankel, Alex. Wordcraft: the art of turning little words into big business. 1st
ed. New York: Crown Publishers; 2004. p. cm ISBN: 1400051045 (Hardcover).
Call Number: HF6161.B4 F73 2004 (Library West)
Your marketing sucks
Stevens, Mark. Your marketing sucks. New York: Crown Business; 2003. 240 p
$24.00. ISBN: 0609609831 (cloth).
Call Number: HF5415 .S786 2003 (Library West)
Business Library
