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"Competition is at the core of the success or failure of firms."
– Michael Porter, Competitive Advantage

The $800 million pill: the truth behind the cost of new drugs

Goozner, Merrill. The $800 million pill: the truth behind the cost of new drugs. Berkeley: University of California Press; 2004. 297 p $24.95. ISBN: 0520239458 (cloth).
Call Number: RS100 .G668 2004 (Library West, Gobi Pre-Order)

Airlines and air mail: the post office and the birth of the commercial aviation industry

Van der Linden, F. Robert. Airlines and air mail: the post office and the birth of the commercial aviation industry. Lexington: University Press of Kentucky; 2002. xv, 349 p $35.00. ISBN: 0813122198 (cloth : alk. paper).
Call Number: HE9763 .V36 2002 (Library West)

American agriculture in the twentieth century: how it flourished and what it cost

Gardner, Bruce L. American agriculture in the twentieth century: how it flourished and what it cost. Cambridge, Mass: Harvard University Press; 2002. x, 388 p $49.95. ISBN: 0674007484 (alk. paper).
Call Number: HD1761 .G2447 2002 (Library West)

American oil diplomacy: in the Persian Gulf and the Caspian Sea

Bahgat, Gawdat. American oil diplomacy: in the Persian Gulf and the Caspian Sea. Gainesville: University Press of Florida; 2003. 232 p $39.95. ISBN: 0813026393 (cloth : alk. paper).
Call Number: HD9576.P52 B34 2003 (Library West)

American still life: the Jim Beam story and the making of the world's #1 bourbon

Pacult, F. Paul. American still life: the Jim Beam story and the making of the world's #1 bourbon. Hoboken, N.J: John Wiley; 2003. 240 p $24.95. ISBN: 0471444073 (cloth).
Call Number: HD9395.U47 J367 2003 (Library West)

Backfire: Carly Fiorina's high-stakes battle for the soul of Hewlett-Packard

Burrows, Peter. Backfire: Carly Fiorina's high-stakes battle for the soul of Hewlett-Packard. Hoboken, N.J: J. Wiley & Sons; 2003. viii, 296 p., [8] p. of plates $27.95. ISBN: 0471267651 (alk. paper).
Call Number: HD9696.A3 U53172 2003 (Library West)

The bigness complex: industry, labor, and government in the American economy

Adams, Walter and Brock, James W. The bigness complex: industry, labor, and government in the American economy. 2nd ed. Stanford, Calif: Stanford Economics and Finance; 2004. xiv, 386 p $24.95. ISBN: 0804749698 (pbk : alk. paper).
Call Number: HD2785 .A68 2004 (Library West, Pending Order)

Biotech industry: a global, economic, and financing overview

Bergeron, Bryan P. Biotech industry: a global, economic, and financing overview. Hoboken, N.J: Wiley; 2004. 384 p $89.00. ISBN: 0471465615 (CLOTH).
Call Number: HD9999.B442 B47 2004 (Library West)

Blood diamonds: tracing the deadly path of the world's most precious stones

Campbell, Greg. Blood diamonds: tracing the deadly path of the world's most precious stones. Boulder, Colo.: Westview Press; 2002. xxv, 251 p $26.00. ISBN: 0813339391 (alk. paper).
Call Number: HD9677.S52 C36 2002 (Library West)

Brand medicine: the role of branding in the pharmaceutical industry

Blackett, Tom and Robins, Rebecca. Brand medicine: the role of branding in the pharmaceutical industry. New York: Palgrave; 2001. xxvi, 308 p $45.00. ISBN: 0333930983 (cloth : alk. paper).
Call Number: HD9666.5 .B66 2001 (Library West)

Building global biobrands: taking biotechnology to market

Simon, Françoise and Kotler, Philip. Building global biobrands: taking biotechnology to market. New York: Free Press; 2003. xv, 336 p $35.00. ISBN: 074322244X.
Call Number: HD9999.B442 S56 2003 (Library West)

Business and corporate aviation management: on demand air transportation

Sheehan, John J. Business and corporate aviation management: on demand air transportation. New York: McGraw-Hill; 2003. 1 v. (various pagings) $49.95. ISBN: 0071412271.
Call Number: HE9785 .S54 2003 (Library West)

Business and industry

Childs, William R; Martin, Scott B, and Stitt-Gohdes, Wanda. Business and industry. New York: Marshall Cavendish; 2003. 11 vols. $657.07. ISBN: 0761474307 (set). 0761474315 (v. 1).
Call Number: HF1001 .B796 2003 (Business Reference, In Process)

The business of sports agents

Shropshire, Kenneth L and Davis, Timothy. The business of sports agents. Philadelphia: University of Pennsylvania Press; 2003. viii, 206 p $29.95. ISBN: 0812236823 (cloth : alk. paper).
Call Number: GV734.5 .S58 2003 (Library West & Legal Information Center)

Cable cowboy: John Malone and the rise of the modern cable business

Robichaux, Mark. Cable cowboy: John Malone and the rise of the modern cable business. New York: John Wiley; 2002. 310 p $27.95. ISBN: 047123639x.
Call Number: HE8700.72.U6 R63x 2002 (Library West)

The California electricity crisis

Sweeney, James L. The California electricity crisis. Stanford, Calif: Hoover Institution Press. Stanford Institute for Economic Policy Research; 2002. xii, 291 p $25.00. ISBN: 0817929118 (casebound : alk. paper). 0817929126 (pbk : alk. paper) (Hoover Institution Press publication; no. 503).
Call Number: HD9685.U63 C357 2002 (Library West)

Cellphone

Levinson, Paul. Cellphone. New York, NY: Palgrave Macmillan; 2004. p. cm $29.95. ISBN: 1403960410.
Call Number: TK6570.M6 L44 2004 (Library West, Gobi Pre-Order)

Coal: a human history

Freese, Barbara. Coal: a human history. Cambridge, MA: Perseus Pub; 2003. 308 p $25.00. ISBN: 0738204005.
Call Number: TN805.A5 F857x 2003 (Library West)

Color stories: behind the scenes of America's billion-dollar beauty industry

Gavenas, Mary Lisa. Color stories: behind the scenes of America's billion-dollar beauty industry. New York: Simon & Schuster; 2002. 212 p $23.00. ISBN: 0684865157.
Call Number: HD9970.5.C673 U5438 2002 (Library West)

Competitive advantage: creating and sustaining superior performance

Porter, Michael E. Competitive advantage: creating and sustaining superior performance. New York, London: Free Press. Collier Macmillan; 1985. xviii, 557 p ISBN: 0029250900.
Call Number: HD41 .P668 1985 (Library West)

Competitive strategy: techniques for analyzing industries and competitors

Porter, Michael E. Competitive strategy: techniques for analyzing industries and competitors. New York: Free Press; 1980. xx, 396 p $37.50. ISBN: 0029253608.
Call Number: HD41 .P67 1980 (Library West)

Competitiveness matters: industry and economic performance in the U.S

Howes, Candace and Singh, Ajit. Competitiveness matters: industry and economic performance in the U.S. Ann Arbor: University of Michigan Press; 2000. 207 p $60.00. ISBN: 0472109839 (cloth : alk. paper).
Call Number: HF1455 .C726 1999 (Library West)

Consumer-driven health care: implications for providers, payers, and policymakers

Herzlinger, Regina E. Consumer-driven health care: implications for providers, payers, and policymakers. San Francisco: Jossey-Bass; 2004. xxxiv, 892 p $55.00. ISBN: 0787952583.
Call Number: RA394 .C685 2004 (Library West, Pending Order)

Corn & capitalism: how a botanical bastard grew to global dominance

Warman, Arturo. Corn & capitalism: how a botanical bastard grew to global dominance. Chapel Hill: University of North Carolina Press; 2003. xiii, 270 p $49.95. ISBN: 0807827665 (cloth : alk. paper). 0807854379 (pbk. : alk. paper) (Latin America in translation/en traducciÞon/em tradu c~ao.
Call Number: SB191.M2 W34 2003 (Science Library)

Corporate warriors: the rise of the privatized military industry

Singer, P. W. Corporate warriors: the rise of the privatized military industry. Ithaca: Cornell University Press; 2003. 330 p $39.95. ISBN: 0801441145 (cloth) (Cornell studies in security affairs.
Call Number: HD9743.A2 S56 2003 (Library West)

Creative industries: contracts between art and commerce

Caves, Richard E. Creative industries: contracts between art and commerce. Cambridge, Mass: Harvard University Press; 2000. ix, 454 p ISBN: 0674001648 (cloth : alk. paper).
Call Number: NX705.5.U6 C38 2000 (Architecture and Fine Arts Library)

Deregulating property-liability insurance: restoring competition and increasing market efficiency

Cummins, J. David. Deregulating property-liability insurance: restoring competition and increasing market efficiency. Washington, D.C: AEI-Brookings Joint Center for Regulatory Studies; 2002. viii, 408 p $22.95. ISBN: 0815702434 (pbk. : alk. paper).
Call Number: HG8531 .D46 2002 (Library West)

Digital play: the interaction of technology, culture, and marketing

Kline, Stephen. Digital play: the interaction of technology, culture, and marketing. Montreal: McGill-Queens University Press; 2003. 368 p $24.95. ISBN: 0773525912.
Call Number: GV1469.34.S52 K55 2003 (Library West)

The economics and financing of media companies

Picard, Robert G. The economics and financing of media companies. 1st ed. New York: Fordham University Press; 2002. xiii, 270 p $40.00. ISBN: 0823221741. 082322175X (pbk.) (Business, economics, and legal studies series; no. 1).
Call Number: P96.E25 P528 2002 (Library West)

Empires of light: Edison, Tesla, Westinghouse, and the race to electrify the world

Jonnes, Jill. Empires of light: Edison, Tesla, Westinghouse, and the race to electrify the world. 1st ed. New York: Random House; 2003. xiv, 416 p., [16] p. of plates $27.95. ISBN: 0375507396 (alk. paper).
Call Number: TK18 .J66 2003 (Library West)

Encyclopedia of American industries

Marlow-Ferguson, Rebecca. Encyclopedia of American industries. 3rd ed. Detroit, Mich: Gale; 2001. 2 v $560.00. ISBN: 0787642738 (set). 0787642746 (v. 1). 0787642754 (v. 2).
Call Number: HC102 .E53 2001 (Library West, Business Reference)

Encyclopedia of global industries

Quick, Amanda C. Encyclopedia of global industries. 3rd ed. Detroit: Gale; 2003. xxii, 1261 p $450.00. ISBN: 0787649058.
Call Number: HC102 .E333x 2003 (Library West, Business Reference)

The end of a natural monopoly: deregulation and competition in the electric power industry

Grossman, Peter Z and Cole, Daniel H. The end of a natural monopoly: deregulation and competition in the electric power industry. Amsterdam, London: JAI; 2003. 1 v $95.00. ISBN: 0762309954 (The economics of legal relationships; v. 7).
Call Number: HD9685.U5 E536 2003 (Legal Information Center)

The end of Detroit: how the Big Three lost their grip on the American car market

Maynard, Micheline. The end of Detroit: how the Big Three lost their grip on the American car market. 1st ed. New York: Currency/Doubleday; 2003. 327 p $24.95. ISBN: 0385507690.
Call Number: HD9710.U52 M39 2003 (Library West)

Energy at the crossroads: global perspectives and uncertainties

Smil, Vaclav. Energy at the crossroads: global perspectives and uncertainties. Cambridge, Mass: MIT Press; 2003. xiv, 427 p $34.95. ISBN: 0262194929 (hc. : alk. paper).
Call Number: HD9502.A2 S543 2003 (Library West)

The evolution of the airline industry

Morrison, Steven and Winston, Clifford. The evolution of the airline industry. Washington, DC: Brookings Institution; 1995. xii, 169 p ISBN: 0815758448. 081575843X (pbk.).
Call Number: HE9803.A3 M67 1995 (Library West)

Food, inc.: Mendel to Monsanto--the promises and perils of the biotech harvest

Pringle, Peter. Food, inc.: Mendel to Monsanto--the promises and perils of the biotech harvest. New York: Simon & Schuster; 2003. ix, 239 p $24.00. ISBN: 0743226119.
Call Number: S494.5.B563 P74 2003 (Science Library)

Franchising: an international perspective

Stanworth, John and Hoy, Frank. Franchising: an international perspective. London, New York: Routledge; 2002. 257 p $35.95. ISBN: 041528418X. 0415284198 (pbk.).
Call Number: HF5429.23 .F685 2002 (Library West)

From airline reservations to Sonic the Hedgehog: a history of the software industry

Campbell-Kelly, Martin. From airline reservations to Sonic the Hedgehog: a history of the software industry. Cambridge, Mass: MIT Press; 2003. 372 p $29.95. ISBN: 0262033038 (hc. : alk. paper) (History of computing.
Call Number: HD9696.63.A2 C35 2003 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81108

The frozen water trade

Weightman, Gavin. The frozen water trade. 1st ed. New York: Hyperion; 2002. 254 p $23.95. ISBN: 078686740X.
Call Number: HD9481.N72 W44 2002 (Library West)

The future of advertising: new media, new clients, new consumers in the post-television age

Cappo, Joe. The future of advertising: new media, new clients, new consumers in the post-television age. Chicago, Ill: McGraw-Hill; 2003. xi, 260 p $24.95. ISBN: 0071403159.
Call Number: HF5821 .C32 2003 (Journalism Library)

Genes, trade, and regulation: the seeds of conflict in food biotechnology

Bernauer, Thomas. Genes, trade, and regulation: the seeds of conflict in food biotechnology. Princeton, N.J: Princeton University Press; 2003. 229 p $39.50. ISBN: 0691113483.
Call Number: HD9006 .B45 2003 (Library West, Pending Order)

The global coffee economy in Africa, Asia and Latin America, 1500-1989

Clarence-Smith, W. G and Topik, Steven. The global coffee economy in Africa, Asia and Latin America, 1500-1989. Cambridge, UK, New York: Cambridge University Press; 2003. viii, 486 p $80.00. ISBN: 0521818516 (hb.). 0521521726 (pb.).
Call Number: HD9195.A3512 G58 2003 (Latin America Collection)

Industry studies

Duetsch, Larry L. Industry studies. 2nd ed. Armonk, NY: M.E. Sharpe; 1998. xix, 364 p ISBN: 0765600684 (hardcover : alk. paper). 0765600692 (paperback : alk. paper).
Call Number: HC106.8 .I53 1998 (Library West & netLibrary)
http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=1602

---. Industry studies. 3rd ed. Armonk, N.Y: M.E. Sharpe; 2002. xvii, 394 p $39.95. ISBN: 0765609630 (hc : alk. paper). 0765609649 (pbk.).
Call Number: HC106.8 .I53 2002 (Library West, On Order)

Introduction to online market & industry research: search strategies, case studies, and data source evaluations and reviews

Shamel, Cynthia L. Introduction to online market & industry research: search strategies, case studies, and data source evaluations and reviews. Australia; Mason, Ohio: Thomson/Texere; 2004. 450 p $49.95. ISBN: 0538726849.
Call Number: (Library West, Pending Order)

Inventing the electronic century: the epic story of the consumer electronics and computer industries

Chandler, Alfred Dupont; Hikino, Takashi, and Von Nordenflycht, Andrew. Inventing the electronic century: the epic story of the consumer electronics and computer industries. New York: Free Press; 2001. xiv, 321 p $35.00. ISBN: 0743215672 (alk. paper).
Call Number: HD9696.A2 C43 2001 (Library West)

The last empire: De Beers, diamonds, and the world

Kanfer, Stefan. The last empire: De Beers, diamonds, and the world. 1st ed. New York: Farrar Straus Giroux; 1993. ix, 409 p ISBN: 0374152071.
Call Number: DT1888 .K36 1993 (Library West)

The machine that changed the world: based on the Massachusetts Institute of Technology 5-million dollar 5-year study on the future of the automobile

Womack, James P; Jones, Daniel T; Roos, Daniel, and Massachusetts Institute of Technology. The machine that changed the world: based on the Massachusetts Institute of Technology 5-million dollar 5-year study on the future of the automobile. New York: Rawson Associates; 1990. viii, 323 p ISBN: 0892563508.
Call Number: HD9710.A2 W65 1990 (Library West)

Made in America: regaining the productive edge

Dertouzos, Michael L. Made in America: regaining the productive edge. Cambridge, Mass: MIT Press; 1989. x, 344 p ISBN: 0262041006.
Call Number: HC110.I52 M34 1989 (Library West)

Main lines: rebirth of the North American railroads, 1970-2002

Saunders, Richard. Main lines: rebirth of the North American railroads, 1970-2002. DeKalb: Northern Illinois University Press; 2003. 436 p $49.95. ISBN: 0875803164.
Call Number: HE2751 .S338 2003 (Library West, In Process)

Making and selling cars: innovation and change in the U.S. automotive industry

Rubenstein, James M. Making and selling cars: innovation and change in the U.S. automotive industry. Baltimore, Md: Johns Hopkins University Press; 2001. ix, 401 p $45.00. ISBN: 0801867142.
Call Number: HD9710.U52 R836 2001 (Library West)

The Merck druggernaut:the inside story of a pharmaceutical giant

Hawthorne, Fran. The Merck druggernaut:the inside story of a pharmaceutical giant. New York: J. Wiley & Sons; 2003. 290 p $24.95. ISBN: 0471228788.
Call Number: HD9666.9.M4 H39 2003 (Library West)

Merging lines: American railroads, 1900-1970

Saunders, Richard. Merging lines: American railroads, 1900-1970. DeKalb, Ill: Northern Illinois University Press; 2001. xix, 486 p $49.95. ISBN: 0875802656 (alk. paper).
Call Number: HE2757 1978 .S28 2001 (Library West)

Merging traffic: the consolidation of the international automobile industry

Conybeare, John A. C. Merging traffic: the consolidation of the international automobile industry. Lanham, Md: Rowman & Littlefield; 2003. 179 p $26.95. ISBN: 0742528286 (Cloth : alk. paper). 0742528294 (Paper : alk. paper).
Call Number: HD9710.A2 C65 2003 (Library West)

Microchip: an idea, its genesis, and the revolution it created

Zygmont, Jeffrey. Microchip: an idea, its genesis, and the revolution it created. Cambridge, MA: Perseus; 2003. xxii, 245 p $25.00. ISBN: 0738205613.
Call Number: TK7874 .Z99 2003 (Library West)

Moneyball: the art of winning an unfair game

Lewis, Michael. Moneyball: the art of winning an unfair game. 1st ed. New York: W.W. Norton; 2003. xv, 288 p $24.95. ISBN: 0393057658 (hardcover).
Call Number: GV880 .L49 2003 (Library West)

More than a motorcycle: the leadership journey at Harley-Davidson

Teerlink, Rich and Ozley, Lee. More than a motorcycle: the leadership journey at Harley-Davidson. Boston, MA: Harvard Business School Press; 2000. 278 p $24.95. ISBN: 0875849504 (alk. paper).
Call Number: HD9710.5.U54 H3778 2000 (Library West)

Music business handbook and career guide

Baskerville, David. Music business handbook and career guide. 7th ed. Thousand Oaks, Calif: Sage Publications; 2001. xxviii, 676 p $52.95. ISBN: 0761916679.
Call Number: ML3795 .B33 2001 (Music Library, Reference)

National reforms in European gas

Kunneke, Rolf W. National reforms in European gas. Amsterdam: Elsevier; 2003. 387 p $130.00. ISBN: 0080436870.
Call Number: HD9502.E8 N38 2003 (Library West)

Noble rot: a Bordeaux wine revolution

Echikson, William. Noble rot: a Bordeaux wine revolution. 1st ed. New York, NY: W.W. Norton & Co; 2004. 302 p $24.95. ISBN: 0393051625 (hardcover).
Call Number: HD9382.7.B6 E24 2004 (Library West, Pending Order)

Perfect enough: Carly Fiorina and the reinvention of Hewlett-Packard

Anders, George. Perfect enough: Carly Fiorina and the reinvention of Hewlett-Packard. New York: Portfolio; 2003. 288 p $24.95. ISBN: 1591840031.
Call Number: HD9696.A3 U5144 2003 (Library West)

Protecting America's health: the FDA, business, and one hundred years of regulation

Hilts, Philip J. Protecting America's health: the FDA, business, and one hundred years of regulation. 1st ed. New York: Alfred A. Knopf; 2003. xvi, 394 p $26.95. ISBN: 037540466X (alk. paper).
Call Number: RA11 .H54 2003 (Legal Information Center)

Regional advantage: culture and competition in Silicon Valley and Route 128

Saxenian, AnnaLee. Regional advantage: culture and competition in Silicon Valley and Route 128. Cambridge, Mass: Harvard University Press; 1994. xi, 226 p $24.95. ISBN: 0674753399 (alk. paper).
Call Number: HC107.C22 N677 1994 (Library West)

Retailing in the European Union

Howe, Stewart. Retailing in the European Union. New York: Routledge; 2002. 223 p $31.95. ISBN: 0415257417. 0415257425 (pbk.).
Call Number: HF5429.6.E9 R483 2002 (Library West)

Selling Hollywood to the world: U.S. and European struggles for mastery of the global film industry, 1920-1950

Trumpbour, John. Selling Hollywood to the world: U.S. and European struggles for mastery of the global film industry, 1920-1950. Cambridge, U.K, New York: Cambridge University Press; 2002. xvi, 378 p $80.00. ISBN: 0521651565 (Cambridge studies in the history of mass communications.
Call Number: PN1995.9.M29 T78 2002 (Library West)

Slaughterhouse blues: the meat and poultry industry in North America

Stull, Donald D and Broadway, Michael J. Slaughterhouse blues: the meat and poultry industry in North America. Belmont, CA: Thomson/Wadsworth; 2004. xx, 172 p $25.95. ISBN: 0534613039.
Call Number: HD9415 .S78 2004 (Library West, Pending Order)

The software business: what every manager, programmer, and entrepreneur must know to succeed in good times and bad

Cusumano, Michael A. The software business: what every manager, programmer, and entrepreneur must know to succeed in good times and bad. New York: Free Press; 2004. 334 p $28.00. ISBN: 074321580X.
Call Number: HD9696.63.A2 C87 2004 (Library West, Pending Order)

The structure of American industry

Adams, Walter and Brock, James W. The structure of American industry. 10th ed. Upper Saddle River, NJ: Prentice Hall; 2001. xii, 384 p $40.00. ISBN: 0130179167.
Call Number: HC106 .S85 2001 (Library West)

The telecommunications industry

McMaster, Susan E. The telecommunications industry. Westport, Conn: Greenwood Press; 2002. xiii, 191 p $39.95. ISBN: 0313316015 (alk. paper) (Emerging industries in the United States.
Call Number: HE8815 .M38 2002 (Library West)

Telecoms in the Internet age from boom to bust to--?

Fransman, Martin. Telecoms in the Internet age from boom to bust to--? Oxford, New York: Oxford University Press; 2002. xviii, 290 p $40.00. ISBN: 0199257000.
Call Number: HE7631 .F28 2002 (Library West)

To the digital age: research labs, start-up companies, and the rise of MOS technology

Bassett, Ross Knox. To the digital age: research labs, start-up companies, and the rise of MOS technology. Baltimore: Johns Hopkins University Press; 2002. xii, 421 p $46.00. ISBN: 0801868092 (alk. paper) (Johns Hopkins studies in the history of technology.
Call Number: TK7871.99.M44 B373 2002 (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=75596

Uncommon grounds: the history of coffee and how it transformed our world

Pendergrast, Mark. Uncommon grounds: the history of coffee and how it transformed our world. 1st ed. New York, NY: Basic Books; 1999. xix, 520 p., 22 p. of plates ISBN: 0465036317.
Call Number: TX415 .P46 1999 (Science Library)

Voice of the marketplace: a history of the National Petroleum Council

Pratt, Joseph A; Becker, William H, and McClenahan, William M. Voice of the marketplace: a history of the National Petroleum Council. 1st ed. College Station: Texas A&M University Press; 2002. xvii, 292 p $39.95. ISBN: 1585441856 (cloth : alk. paper) (Kenneth E. Montague series in oil and business history; no. 13).
Call Number: HD9566 .P68 2002 (Library West)

Wheels for the world: Henry Ford, his company, and a century of progress, 1903-2003

Brinkley, Douglas. Wheels for the world: Henry Ford, his company, and a century of progress, 1903-2003. New York: Viking; 2003. 858 p $34.95. ISBN: 067003181X (alk. paper).
Call Number: TL140.F6 B75 2003 (Library West)

Who says elephants can't dance?: inside IBM's historic turnaround

Gerstner, Louis V. Who says elephants can't dance?: inside IBM's historic turnaround. New York: HarperCollins; 2002. $27.95 ISBN: 0060523794 (alk. paper).
Call Number: HD9696.2.U64 I2545 2002 (Library West)

Wireless horizon: strategy and competition in the worldwide mobile marketplace

Steinbock, Dan. Wireless horizon: strategy and competition in the worldwide mobile marketplace. New York, N.Y: American Management Association; 2003. 400 p ISBN: 0814407145.
Call Number: HE9713 .S73 2003 (Library West)

The worldwide history of telecommunications

Huurdeman, Anton A. The worldwide history of telecommunications. New York: J. Wiley; 2003. xx, 638 p $125.00. ISBN: 0471205052 (cloth : alk. paper).
Call Number: TK5102.2 .H88 2003 (Library West)

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Created: July 20, 2004. Peter Z. McKay, Business Librarian. 352.273.2634.
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