"We have
become not a melting pot but a beautiful mosaic."
–
Jimmy Carter
The $100 billion allowance:accessing the global teen market
Moses, Elissa. The $100 billion allowance:accessing the global teen market. New York: John Wiley; 2000. ix, 230 p $29.95. ISBN: 0471298484 (cloth : alk. paper).
Call Number: HF5415.32 .M673 2000 (Library West)
50+ marketing: marketing, communicating, and selling to the over 50s generations
Treguer, Jean-Paul. 50+ marketing: marketing, communicating, and selling to the over 50s generations. Houndmills, Basingstoke, Hampshire, New York: Palgrave; 2002. xx, 172 p $45.00. ISBN: 0333984129 (hardbook. : alk. paper).
Call Number: HF5415 .T6965 2002 (Library West)
After fifty: how the baby boom will redefine the mature market: travel & leisure, fast food, apparel/retail, technology, health, financial servises
Harris, Leslie M. After fifty: how the baby boom will redefine the mature market: travel & leisure, fast food, apparel/retail, technology, health, financial servises. Ithaca, NY: Paramount Market; 2003. 181 p $39.95. ISBN: 0972529020.
Call Number: HF5415.13 .A38 2003 (Library West)
Age power: how the 21st century will be ruled by the new old
Dychtwald, Ken. Age power: how the 21st century will be ruled by the new old. New York: Jeremy P. Tarcher/Putnam; 1999. xix, 266 p $24.95. ISBN: 0874779545.
Call Number: HQ1064.U5 D926 1999 (Library West)
Age works: what corporate America must do to survive the graying of the workforce
Goldberg, Beverly. Age works: what corporate America must do to survive the graying of the workforce. New York: Free Press; 2000. 230 p $24.50. ISBN: 0684857596.
Call Number: HD6280 .G65 2000 (Library West)
Ageless marketing: strategies for reaching the hearts & minds of the new customer majority
Wolfe, David B and Snyder, Robert E. Ageless marketing: strategies for reaching the hearts & minds of the new customer majority. Chicago, IL: Dearborn Trade Publishing; 2003. xxi, 359 p $25.00. ISBN: 0793177553.
Call Number: HF5415.32 .W65 2003 (Library West, In Process & Books24x7)
http://www.books24x7.com/marc.asp?isbn=0793177553
Agequake: riding the demographic rollercoaster shaking business, finance and our world
Wallace, Paul and NetLibrary, Inc. Agequake: riding the demographic rollercoaster shaking business, finance and our world. London: Nicholas Brealey Pub; 1999. x, 266 p electronic resource. ISBN: 0585355495 (electronic bk.).
Call Number: netLibrary
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=54006
All the rage: the story of gay visibility in America
Walters, Suzanna Danuta. All the rage: the story of gay visibility in America. Chicago: University of Chicago Press; 2001. xvii, 338 p $30.00. ISBN: 0226872319.
Call Number: PN1992.8.H64 W35 2001 (Library West)
America becoming: racial trends and their consequences
Smelser, Neil J; Wilson, William J; Mitchell, Faith; National Research Council (U.S.), and Commission on Behavioral and Social Sciences and Education. America becoming: racial trends and their consequences. Washington, D.C: National Academy Press; 2001. 2 v $50.00. ISBN: 0309064953 (v. 1). 030906838X (v. 1 : pbk.). 0309068398 (v. 2). 0309068401 (v. 2 : pbk.).
Call Number: E184.A1 A497 2001 (Library West)
America by the numbers: a field guide to the U.S. population
Frey, William H; Abresch, Bill, and Yeasting, Jonathan. America by the numbers: a field guide to the U.S. population. New York: New Press. Distributed by W.W. Norton; 2001. xiv, 222 p $17.95. ISBN: 1565846419 (pbk.).
Call Number: HA214 .F74 2001 (Library West)
America's demographic tapestry: baseline for the new millennium
Hughes, James W and Seneca, Joseph J. America's demographic tapestry: baseline for the new millennium. New Brunswick, N.J: Rutgers University Press; 1999. vii, 228 p $20.00. ISBN: 0813526469 (cloth : alk. paper). 0813526477 (pbk. : alk. paper).
Call Number: HB3505 .A683 1999 (Library West)
American diversity: a demographic challenge for the twenty-first century
Denton, Nancy A and Tolnay, Stewart Emory. American diversity: a demographic challenge for the twenty-first century. Albany: State University of New York Press; 2002. xiii, 303 p $24.95. ISBN: 0791453979 (alk. paper). 0791453987 (pbk. : alk. paper).
Call Number: E184.A1 A6325 2002 (Library West)
American generations who they are, how they live, what they think
Mitchell, Susan. American generations who they are, how they live, what they think. 4th ed ed. Ithaca, N.Y: New Strategist Publications; 2003. xxi, 498 p $89.95. ISBN: 1885070462.
Call Number: HC110.C6 M545 2003 (Library West)
The American marketplace: demographics and spending patterns
The American marketplace: demographics and spending patterns. 6th ed. Ithaca, NY: New Strategist; 2003. 533 p $89.95. ISBN: 1885070497.
Call Number: HB848 .O34 (Library West, Business Reference)
American men and women: demographics of the sexes
American men and women: demographics of the sexes. Ithaca, NY: New Strategies Publications, Inc; 2000. xvi, 440 p $89.95. ISBN: 1885070292.
Call Number: HC110.C6 A43 2000 (Library West, Reference)
American men: who they are & how they live
New Strategist Publications, Inc. American men: who they are & how they live. 1st ed. Ithaca, N.Y: New Strategist Publications, Inc; 2002. xvi, 387 p $89.95. ISBN: 1885070446.
Call Number: HQ1090.3 .A457 2002 (Library West)
American women: who they are & how they live
New Strategist Publications, Inc. American women: who they are & how they live. 2nd ed. Ithaca, N.Y: New Strategist Publications; 2002. xvii, 413 p $89.95. ISBN: 188507042X.
Call Number: HQ1421 .A486 2002 (Library West)
Americans 55 & older: a changing market
Yntema, Sharon. Americans 55 & older: a changing market. 3rd ed. Ithaca, NY: New Strategist Publications; 2001. 483 p $69.95.
Call Number: HQ1064.U5 A441 2001 (Library West)
Analyzing seniors' housing markets
Brecht, Susan B; Brecht, Susan B, and Urban Land Institute. Analyzing seniors' housing markets. Washington, D.C: Urban Land Institute; 2002. viii, 190 p $72.95. ISBN: 0874208688.
Call Number: HD1390.5 .B738x 2002 (Library West)
Applied demography: applications to business, government, law and public policy
Siegel, Jacob S. Applied demography: applications to business, government, law and public policy. San Diego, London: Academic Press; 2002. xxii, 686 p $84.95. ISBN: 0126418403.
Call Number: HB849.5 .S54 2002 (Library West)
Audience economics: media institutions and the audience marketplace
Napoli, Philip M. Audience economics: media institutions and the audience marketplace. New York: Columbia University Press; 2003. 235 p $59.50. ISBN: 0231126522 (cl. : alk. paper). 0231126530 (pa. : alk. paper).
Call Number: HF6146.T42 N364 2003 (Journalism Library)
The baby boom Americans aged 35 to 54
Russell, Cheryl. The baby boom Americans aged 35 to 54. 3rd ed. Ithaca, N.Y: New Strategist Publications; 2001. xiv, 402 p $69.95. ISBN: 1885070357 (American generations series.
Call Number: HN60 .R868 2001 (Library West)
Best customers: demographics of consumer demand
Russell, Cheryl and Mitchell, Susan. Best customers: demographics of consumer demand. Ithaca: New Strategist; 1999. xiii, 727 p $89.95. ISBN: 1885070268.
Call Number: HC79.C6 R87 1999 (Library West)
Birth quake: the baby boom and its aftershocks
Macunovich, Diane J. Birth quake: the baby boom and its aftershocks. Chicago: University of Chicago Press; 2002. xiii, 314 p $37.50. ISBN: 0226500837 (cloth : alk. paper) (Population and development.
Call Number: HB3505 .M33 2002 (Library West)
Changing U.S. demographics
Smith, Norris. Changing U.S. demographics. New York: H.W. Wilson Co; 2002. xi, 193 p $45.00. ISBN: 0824210107 (The reference shelf; v. 74, no. 1).
Call Number: HA201.12 .C49 2002 (Library West)
Children and adolescents in the market place: twenty-five years of academic research
Chandler, Tomasita M and Heinzerling, Barbara M. Children and adolescents in the market place: twenty-five years of academic research. Ann Arbor, Mich: Pierian Press; 1999. x, 669 p $145.00. ISBN: 0876503830.
Call Number: HF5822 .C43 1999 (Library West)
The clustered world: how we live, what we buy, and what it all means about who we are
Weiss, Michael J. The clustered world: how we live, what we buy, and what it all means about who we are. 1st ed. Boston: Little, Brown; 2000. viii, 323 p $27.50. ISBN: 0316929204.
Call Number: HN59.2 .W449 2000 (Library West)
The crowded greenhouse: population, climate change, and creating a sustainable world
Firor, John and Jacobsen, Judith. The crowded greenhouse: population, climate change, and creating a sustainable world. New Haven: Yale University Press; 2002. xiii, 237 p $24.95. ISBN: 0300093209.
Call Number: HB849.415 .F57 2002 (Library West)
Cycles: how we will live, work, and buy
Dychtwald, Maddy. Cycles: how we will live, work, and buy. New York: Free Press; 2003. 274 p $26.00. ISBN: 0743226143.
Call Number: HF5415.33.U6 D94 2003 (Library West)
Demographic targeting: the essential role of population groups in retail marketing
Pooler, James A. Demographic targeting: the essential role of population groups in retail marketing. Aldershot, Hampshire, Burlington, VT: Ashgate; 2002. viii, 138 p $64.95. ISBN: 0754609200.
Call Number: HF5415.127 .P66 2002 (Science Library)
Demographic trends in the 20th century
Hobbs, Frank; Stoops, Nicole; United States, and Bureau of the Census. Demographic trends in the 20th century. Washington, DC: U.S. Census Bureau. For sale by Supt. of Docs. U.S. GPO; 2002. 1 v. (various pagings) ISBN: 0160676339 (Census 2000 special reports: CENSR (Series); 4).
Call Number: C 3.2:D 39/3 (Library West, Documents & Census Bureau)
http://www.census.gov/prod/2002pubs/censr-4.pdf
Demography for business decision making
Pol, Louis G and Thomas, Richard K. Demography for business decision making. Westport, Conn: Quorum; 1997. x, 270 p $55.00. ISBN: 1567200141 (alk. paper).
Call Number: HB849.41 .P633 1997 (Library West)
Demography: measuring and modeling population processes
Preston, Samuel H; Heuveline, Patrick, and Guillot, Michel. Demography: measuring and modeling population processes. Malden, MA: Blackwell Publishers; 2001. xiii, 291 p $34.95. ISBN: 1557862141 (alk. paper). 1557864519 (pb : alk. paper).
Call Number: HB849.4 .P73 2001 (Library West)
Desegregating the dollar: African American consumerism in the twentieth century
Weems, Robert E. Desegregating the dollar: African American consumerism in the twentieth century. New York: New York University Press; 1998. x, 195 p $18.95. ISBN: 0814792901 (acid-free paper). 0814793274 (pbk. : acid-free paper).
Call Number: HC110.C6 W44 1998 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=48165
The diversity advantage: multicultural identity in the new world economy
Zachary, G. Pascal. The diversity advantage: multicultural identity in the new world economy. Boulder, Colo.: Westview; 2003. 310 p $17.50. ISBN: 0813340500.
Call Number: HT1531 .Z33x 2003 (Library West)
Diversity in America: keeping government at a safe distance
Schuck, Peter H. Diversity in America: keeping government at a safe distance. Cambridge, Mass: Belknap Press of Harvard University Press; 2003. 464 p $35.00. ISBN: 0674010531 (alk. paper).
Call Number: E184.A1 S37 2003 (Library West & Legal Information Center)
The economics of aging
Schulz, James H. The economics of aging. 7th ed. Westport, Conn: Auburn House; 2001. xiv, 363 p $27.50. ISBN: 0865692947 (alk. paper). 0865692955 (pbk. : alk. paper).
Call Number: HD7105.35.U6 S38 2001 (Library West)
The encyclopedia of global population and demographics
Ness, Immanuel and Ciment, James. The encyclopedia of global population and demographics. Armonk, NY: Sharpe Reference, ; an imprint of M.E. Sharpe, Inc; 1999. 2 v. (vii, 967 p.) $185.00. ISBN: 1563247100 (alk. paper).
Call Number: HB871 .N43 1999 (Library West, Reference)
EVEolution:the eight truths of marketing to women
Popcorn, Faith and Marigold, Lys. EVEolution:the eight truths of marketing to women. New York: Hyperion; 2000. xxv, 272 p ISBN: 0786865237.
Call Number: HF5415.33.U6 P66 2000 (Library West)
Expenditures of older Americans
Rubin, Rose M and Nieswiadomy, Michael L. Expenditures of older Americans. Westport, Conn: Praeger; 1997. xvi, 153 p $55.00. ISBN: 0275958744 (alk. paper).
Call Number: HG179 .R76 1997 (Library West)
Falling behind or moving up?: the intergenerational progress of Mexican Americans
Groger, Jeff and Trejo, Stephen J. Falling behind or moving up?: the intergenerational progress of Mexican Americans. San Francisco, CA: Public Policy Institute of California; 2002. xix, 111 p $12.00. ISBN: 1582130493.
Call Number: E184.M5 G79 2002 (Library West)
From birth to death: a consumer's guide to population studies
Petersen, William. From birth to death: a consumer's guide to population studies. New Brunswick, N.J: Transaction Publishers; 2000. 197 p $39.95. ISBN: 0765800063 (alk. paper).
Call Number: HB3505 .P48 2000 (Library West)
Future marketing: targeting seniors, Boomers, and Generation X and Y
Marconi, Joe. Future marketing: targeting seniors, Boomers, and Generation X and Y. Lincolnwood, Ill: NTC Business Books. in conjunction with The American Marketing Association; 2001. x, 244 p $39/95. ISBN: 0658001388.
Call Number: HF5415.127 .M35 2001 (Library West)
Gale encyclopedia of multicultural America
Dassanowsky, Robert and Lehman, Jeffrey. Gale encyclopedia of multicultural America. 2nd ed. Detroit: Gale Group; 2000. 3 v. (xxxii, 1974 p.) $215.00. ISBN: 0787639869 (set : alk. paper). 0787639877 (vol. 1 : alk. paper). 0787639885 (vol. 2 : alk. paper). 0787639893 (vol. 3 : alk. paper).
Call Number: E184.A1 G14 2000 (Library West, Reference)
Generation X: Americans aged 18 to 34
Mitchell, Susan. Generation X: Americans aged 18 to 34. 3rd ed. Ithaca, N.Y: New Strategist Publications; 2001. xvi, 384 p $69.95. ISBN: 1885070365.
Call Number: HC110.C6 M544X 2001 (Library West)
Gerontographics: life-stage segmentation for marketing strategy development
Moschis, George P. Gerontographics: life-stage segmentation for marketing strategy development. Westport, Conn: Quorum Books; 1996. xvi, 172 p ISBN: 1567200621 (alk. paper).
Call Number: HF5415.13 .M676 1996 (Library West)
Granny @ work: aging and new technology on the job in America
Riggs, Karen E. Granny @ work: aging and new technology on the job in America. New York: Routledge; 2004. 266 p $21.95. ISBN: 0415965829 (hardback : alk. paper). 0415965837 (pbk. : alk. paper).
Call Number: HD6280 .R54 2004 (Library West)
The great tween buying machine: marketing to today's tweens
Siegel, David L; Coffey, Timothy J, and Livingston, Gregory. The great tween buying machine: marketing to today's tweens. Ithaca, N.Y: Paramount Marketing Pub; 2001. xiv, 225 p $47.50. ISBN: 0967143969.
Call Number: HF5415.32 .S55 2001 (Library West)
Growing up digital: the rise of the net generation
Tapscott, Don. Growing up digital: the rise of the net generation. New York: McGraw-Hill; 1998. xii, 338 p $22.95. ISBN: 0070633614 (alk. paper).
Call Number: QA76.9.C66 T28 1998 (Library West)
Hispanic market handbook: a definitive source for reaching this lucrative segment of American consumers
Valdés, M. Isabel and Seoane, Marta H. Hispanic market handbook: a definitive source for reaching this lucrative segment of American consumers. New York: Gale Research; 1995. xx, 488 p $125.50. ISBN: 0810385007 (acid-free paper).
Call Number: HC110.C6 V347 1995 (Library West, Reference)
Immigration policy and the challenge of globalization: unions and employers in unlikely alliance
Watts, Julie R. Immigration policy and the challenge of globalization: unions and employers in unlikely alliance. Ithaca: ILR Press; 2002. xii, 183 p $35.00. ISBN: 0801439388 (cloth : alk. paper).
Call Number: JV6271 .W38 2002 (Library West)
The influentials
Keller, Edward B and Berry, Jonathan L. The influentials. New York: Free Press; 2003. viii, 353 p $26.00. ISBN: 0743227298 (hc). 0743227301 (pbk.).
Call Number: HN65 .K43 2003 (Library West)
Just ask a woman: cracking the code of what women want and how they buy
Quinlan, Mary Lou. Just ask a woman: cracking the code of what women want and how they buy. Hoboken, N.J: J. Wiley & Sons; 2003. 256 p $27.95. ISBN: 0471369209 (cloth : alk. paper).
Call Number: HF5415.33.U6 Q56 2003 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=85513
Kidfluence: the marketer's guide to understanding and reaching generation Y--kids, tweens, and teens
Sutherland, Anne and Thompson, Beth. Kidfluence: the marketer's guide to understanding and reaching generation Y--kids, tweens, and teens. New York: McGraw-Hill; 2003. xiii, 192 p $29.95. ISBN: 0071416226 (acid-free paper).
Call Number: HC79.C6 S88 2003 (Library West)
Kids as customers: a handbook of marketing to children
McNeal, James U. Kids as customers: a handbook of marketing to children. New York, Toronto, New York: Lexington Books. Maxwell Macmillan Canada. Maxwell Macmillan International; 1992. xii, 258 p ISBN: 0669276278.
Call Number: HF5415.33.U6 N36 1992 (Library West, Business Reference)
Latinos, Inc: the marketing and making of a people
Dávila, Arlene M. Latinos, Inc: the marketing and making of a people. Berkeley: University of California Press; 2001. xv, 287 p $22.50. ISBN: 0520227247 (paper : alk. paper). 0520226690 (cloth : alk. paper).
Call Number: HF5415.33.U6 D38 2001 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=71470
Latinos: remaking America
SuÞarez-Orozco, Marcelo M; PÞaez, Mariela, and David Rockefeller Center for Latin American Studies. Latinos: remaking America. Berkeley, Calif: University of California Press; 2002. xii, 490 p $55.00. ISBN: 0520234863 (alk. paper). 0520234871 (pbk. : alk. paper).
Call Number: E184.S75 L37 2002 (Library West)
The low-income consumer: adjusting the balance of exchange
Alwitt, Linda F and Donley, Thomas. The low-income consumer: adjusting the balance of exchange. Thousand Oaks: Sage Publications; 1996. x, 192 p $31.95. ISBN: 0803972113 (cloth : acid-free paper). 0803972121 (pbk. : acid-free paper).
Call Number: HC110.C6 A65 1996 (Library West)
Market segmentation: using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior
Weinstein, Art. Market segmentation: using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior. Rev. ed. Chicago, Ill: Probus Pub. Co; 1994. xv, 313 p $32.50. ISBN: 1557384924.
Call Number: HF5415.127 .W45 1994 (Library West)
Marketing and consumer identity in multicultural America
Tharp, Marye C. Marketing and consumer identity in multicultural America. Thousand Oaks, Calif: Sage Publications; 2001. xvi, 397 p $38.95. ISBN: 0761911030 (alk. paper).
Call Number: HF5415.127 .T48 2000 (Library West)
Marketing know-how: your guide to the best marketing tools and sources
Francese, Peter K. Marketing know-how: your guide to the best marketing tools and sources. Rev. ed. Ithaca, N.Y: American Demographics Books; 1998. viii, 338 p $57.44. ISBN: 093688942X.
Call Number: HF5415.2 .F72 1998 (Library West)
Marketing to American Latinos: a guide to the in-culture approach
Valdés, M. Isabel. Marketing to American Latinos: a guide to the in-culture approach. Ithaca, N.Y: Paramount Market Pub; 2000-. pt. 1-2 $109.90. ISBN: 0967143934.
Call Number: HC110.C6 V35 2000 (Library West, Reference)
Marketing to moms: getting your share of the trillion-dollar market
Bailey, Maria T. Marketing to moms: getting your share of the trillion-dollar market. 1st ed. Roseville, Calif: Prima Publishing; 2002. xviii, 286 p $24.95. ISBN: 0761563660.
Call Number: HC79.C6 B295 2002 (Library West)
Marketing to the mindset of boomers and their elders
Morgan, Carol M and Levy, Doran J. Marketing to the mindset of boomers and their elders. Saint Paul, MN: Attitudebase; 2002. ix, 383 p $49.95. ISBN: 0970560516.
Call Number: HF5415.127 .M668 2002 (Library West)
Marketing to women: how to understand, reach, and increase your share of the world's largest market segment
Barletta, Martha. Marketing to women: how to understand, reach, and increase your share of the world's largest market segment. Chicago, Ill.: Dearborn Trade Publishing; 2003. xxviii, 253 p $23.00. ISBN: 0793159636 (hc).
Call Number: HC79.C6 B337 2003 (Library West & netLibrary & Books24x7)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=80631
http://www.books24x7.com/marc.asp?isbn=0793159636
The maturing marketplace: buying habits of baby boomers and their parents
Moschis, George P. The maturing marketplace: buying habits of baby boomers and their parents. Westport, Conn: Quorum; 2000. xii, 303 p $75.00. ISBN: 1567203442 (alk. paper).
Call Number: HF5415.33.U6 M36 2000 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=62743
Millennials rising: the next great generation
Howe, Neil and Strauss, William. Millennials rising: the next great generation. New York: Vintage Books; 2000. 415 p $14.00. ISBN: 0375707190.
Call Number: HQ796 .H74 2000 (Library West)
Mismatch: the growing gulf between women and men
Hacker, Andrew. Mismatch: the growing gulf between women and men. New York: Scribner; 2003. 228 p $25.00. ISBN: 0684862522. 0743211561.
Call Number: HQ1075.5.U6 H33 2003 (Library West)
Money, myths, and change: the economic lives of lesbians and gay men
Badgett, Mary Virginia Lee. Money, myths, and change: the economic lives of lesbians and gay men. Chicago: University of Chicago Press; 2001. xii, 302 p $35.00. ISBN: 0226034003 (Worlds of desire.
Call Number: HQ76.25 .B33 2001 (Library West)
Money: who has how much and why
Hacker, Andrew. Money: who has how much and why. New York: Scribner; 1997. 254 p $25.00. ISBN: 0684196468.
Call Number: HC110.I5 H27 1997 (Library West)
Multicultural marketing: selling to the new America
Schreiber, Alfred L and Lenson, Barry. Multicultural marketing: selling to the new America. Chicago, Ill: NTC Business Books; 2000. $34.95 ISBN: 0844226017.
Call Number: HF5415.127 .S37 2000 (Library West)
The natural history of the rich: a field guide
Conniff, Richard. The natural history of the rich: a field guide. 1st ed. New York: W.W. Norton; 2002. 344 p., 8 p. of plates $26.95. ISBN: 0393019659.
Call Number: HC79.W4 C657 2002 (Library West)
The new Americans: economic, demographic, and fiscal effects of immigration
Smith, James P; Edmonston, Barry; National Research Council (U.S.); Panel on the Demographic and Economic Impacts of Immigration; National Research Council (U.S.); Committee on Population; National Research Council (U.S.), and Committee on National Statistics. The new Americans: economic, demographic, and fiscal effects of immigration. Washington, D.C: National Academy Press; 1997. xi, 434 p .
Call Number: JV6471 .N43 1997 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=771
One nation, after all: how middle-class Americans really think about : God, country, family, racism, welfare, immigration, homosexuality, work, the right, the left, and each other
Wolfe, Alan. One nation, after all: how middle-class Americans really think about : God, country, family, racism, welfare, immigration, homosexuality, work, the right, the left, and each other. New York, N.Y., U.S.A: Viking; 1998. vi, 359 p $24.95. ISBN: 0670876771 (alk. paper).
Call Number: HT690.U6 W65 1998 (Library West)
The persistence of poverty in the United States
Mangum, Garth L; Mangum, Stephen L; Sum, Andrew, and Levitan, Sar A. The persistence of poverty in the United States. Baltimore: Johns Hopkins University Press; 2003. viii, 134 p $19.95. ISBN: 0801871301 (pbk. : alk. paper).
Call Number: HC110.P6 M29 2003 (Library West)
Rich in America: secrets to creating and preserving wealth
Maurer, Jeffrey S. Rich in America: secrets to creating and preserving wealth. Hoboken, N.J: John Wiley; 2003. 269 p $24.95. ISBN: 0471445487 (cloth).
Call Number: HG179 .M354 2003 (Library West)
The rise of the Hispanic market in the United States: challenges, dilemmas, and opportunities for corporate management
Nevaer, Louis E. V. The rise of the Hispanic market in the United States: challenges, dilemmas, and opportunities for corporate management. Armonk, N.Y: M.E. Sharpe; 2004. 288 p $66.95. ISBN: 0765612909 (hardcover : alk. paper).
Call Number: HF5415.33.U6 N47 2004 (Library West)
Rocking the ages: the Yankelovich report on generational marketing
Smith, J. Walker; Clurman, Ann S, and Yankelovich Partners. Rocking the ages: the Yankelovich report on generational marketing. 1st ed. New York: HarperBusiness; 1997. xv, 314 p $25.00. ISBN: 0887308139.
Call Number: HF5415.1 .S57 1997 (Library West)
The state of working America, 2002/2003
Mishel, Lawrence R; Bernstein, Jared, and Boushey, Heather. The state of working America, 2002/2003. Ithaca, N.Y: ILR; 2003. xi, 494 p $24.95. ISBN: 0801440645. 0801488036 (PBK) (An Economic Policy Institute book.
Call Number: HD8066 .M574 2003 (Library West)
Straight talk about gays in the workplace
Winfeld, Liz and Spielman, Susan. Straight talk about gays in the workplace. 2nd ed. New York: Harrington Park Press; 2001. xi, 185 p $24.95. ISBN: 156023170X (hard : alk. paper). 1560231718 (soft : alk. paper) (Haworth gay & lesbian studies.
Call Number: HD6285 .W56 2001 (Library West)
Strangers at the gates: new immigrants in urban America
Waldinger, Roger David. Strangers at the gates: new immigrants in urban America. Berkeley: University of California Press; 2001. xvi, 339 p $50.00. ISBN: 0520230922 (cloth : alk. paper). 0520230930 (pbk. : alk. paper).
Call Number: JV6475 .S77 2001 (Library West)
Street trends: how today's alternative youth cultures are creating tomorrow's mainstream markets
Lopiano-Misdom, Janine and De Luca, Joanne. Street trends: how today's alternative youth cultures are creating tomorrow's mainstream markets. 1st ed. New York: HarperBusiness; 1997. xiii, 206 p $25.00. ISBN: 0887308759.
Call Number: HQ796 .L67 1997 (Library West)
Time for life: the surprising ways Americans use their time
Robinson, John P. and Godbey, Geoffrey. Time for life: the surprising ways Americans use their time. University Park, Pa.: Pennsylvania State University Press; 1997. 367 p $24.95. ISBN: 0271016523.
Call Number: HD4904.6 .R624 1997 (Library West)
Top heavy: the increasing inequality of wealth in America and what can be done about it
Wolff, Edward N and Twentieth Century Fund. Top heavy: the increasing inequality of wealth in America and what can be done about it. Updated and expanded ed. New York: New Press. Distributed by W.W. Norton; 2002. xi, 116 p $12.95. ISBN: 1565846656 (pbk.).
Call Number: HJ4120 .W65 2002 (Library West)
Twenty million new customers!: understanding gay men's consumer behavior
Kates, Steven M. Twenty million new customers!: understanding gay men's consumer behavior. New York: Haworth Press; 1998. xi, 235 p $39.95. ISBN: 0789001756 (Haworth gay & lesbian studies.
Call Number: HF5415.33.U6 K38 1998 (Library West)
What kids buy and why: the psychology of marketing to kids
Acuff, Dan S and Reiher, Robert H. What kids buy and why: the psychology of marketing to kids. New York: Free Press; 1997. 206 p $27.50. ISBN: 0684834480.
Call Number: HF5415.32 .A25 1997 (Library West)
When generations collide: traditionalists, baby boomers, generation xers, millennials : who they are, why they clash, how to solve the generational puzzle at work
Lancaster, Lynne and Stillman, David. When generations collide: traditionalists, baby boomers, generation xers, millennials : who they are, why they clash, how to solve the generational puzzle at work. New York: HarperBusiness; 2002. xxv, 352 p $25.95. ISBN: 0066621062 (alk. paper).
Call Number: HF5549.5.M5 L36 2002 (Library West)
Who counts?: the politics of census-taking in contemporary America
Anderson, Margo J. and Fienberg, Stephen E. Who counts?: the politics of census-taking in contemporary America. New York: Russell Sage Foundation; 2001. 357 p $32.50. ISBN: 0871542579.
Call Number: HA179 .A53X 2001 (Library West)
Wise up to teens insights: into marketing and advertising to teenagers
Zollo, Peter. Wise up to teens insights: into marketing and advertising to teenagers. Ithaca, N.Y: New Strategist Publications, Inc; 1995. xiv, 311 p $34.95. ISBN: 0962809292.
Call Number: HF5415.32 .Z65 1995 (Library West)
Revised: March
5, 2004
