20 ads that shook the world: the century's most groundbreaking advertising
and how it changed us all
Twitchell, James B. 20 ads that shook the world: the century's most
groundbreaking advertising and how it changed us all. 1st ed. New York: Crown
Publishers; 2000. 229 p 0609605631 (hardcover).
Call Number: HF5811 .T9 2000 (Library West)
Ad hoc Arabism: advertising, culture and technology in Saudi Arabia
Zirinski, Roni. Ad hoc Arabism: advertising, culture and technology in Saudi
Arabia. New York: P. Lang; 2005. xiv, 176 p $24.95. 0820474452 (pbk. : alk.
paper).
Call Number: HF5813.S28 .Z57 2005 (Library West, On Order)
The Ad men and women: a biographical dictionary of advertising
Applegate, Edd. The Ad men and women: a biographical dictionary of advertising.
Westport, Conn: Greenwood Press; 1994. xvii, 401 p $75.00. 0313278016 (alk.
paper).
Call Number: HF5810.A2 A3 1994 (Library West, Reference)
Adcult USA: the triumph of advertising in American culture
Twitchell, James B. Adcult USA: the triumph of advertising in American culture.
New York: Columbia University Press; 1996. xiii, 279 p ill. $24.95. 0231103247.
Call Number: HF5813.U6 T87 1996 (Library West)
Ads, fads, and consumer culture: advertising's impact on American character
and society
Berger, Arthur Asa. Ads, fads, and consumer culture: advertising's impact on
American character and society. Lanham, Md: Rowman & Littlefield; 2000. xv, 167
p $16.95. 0742500306 (alk. paper). 0742500314 (pbk. : alk. paper).
Call Number: HF5823 .B438 2000 (Library West)
Advalue: twenty ways advertising works for brands
Butterfield, Leslie and Institute of Practitioners in Advertising. Advalue:
twenty ways advertising works for brands. Boston, MA: Butterworth-Heinemann;
2003. 256 p $29.95. 0750655011 (alk. paper).
Call Number: HF6161.B4 A3 2003 (Library West)
The advertised mind: groundbreaking insights into how our brains respond to
advertising
Du Plessis, Erik. The advertised mind: groundbreaking insights into how our
brains respond to advertising. London, Sterling, Va: Kogan Page; 2005. 232 p
$45.00. 0749443669 (alk. paper).
Call Number: HF5822 .D8 2005 (Library West, On Order)
Advertising account planning: a practical guide
Kelley, Larry D and Jugenheimer, Donald W. Advertising account planning: a
practical guide. Armonk, N.Y: M.E. Sharpe, Inc; 2006. 156 p $89.95. 0765617293
(cloth : alk. paper).
Call Number: HF5823 .K344 2006 (Journalism Library)
The Advertising age encyclopedia of advertising
McDonough, John; Egolf, Karen, and Museum of Broadcast Communications. The
Advertising age encyclopedia of advertising. New York: Fitzroy Dearborn; 2003. 3
v. (xxiii, 1873 p., 72 p. of plates) 1579581722.
Call Number: HF5803 .A38 2003 (Library West, Reference & Journalism Library)
Advertising age handbook of advertising
Lewis, Herschell Gordon and Nelson, Carol. Advertising age handbook of
advertising. Lincolnwood, Ill: NTC Business Books; 1999. xi, 228 p ill. $39.95.
0844236705.
Call Number: HF5823 .L526 1999 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=23959
Advertising and popular culture
Fowles, Jib. Advertising and popular culture. Thousand Oaks, Calif: Sage
Publications; 1996. xviii, 278 p ill. $22.95. 0803954824 (cloth : acid-free
paper). 0803954832 (pbk. : acid-free paper). (Foundations of popular culture:
Foundations of popular culture; vol. 5).
Call Number: HF5805 .F69 1996 (Library West)
Advertising and promotion: an integrated marketing communications perspective
Belch, George E and Belch, Michael A. Advertising and promotion: an integrated
marketing communications perspective. 5th ed. Boston, Mass: Irwin/McGraw-Hill;
2001. 880 p $86.25. 0072314451. (The Irwin/McGraw-Hill series in marketing.
Call Number: HF5823 .B387 2001 (Library West)
Advertising and public relations law
Moore, Roy L; Farrar, Ronald T, and Collins, Erik. Advertising and public
relations law. Mahwah, NJ: L. Erlbaum; 1998. x, 499 p forms. $57.50. 0805816798
(cloth : alk. paper). (LEA's communication series.
Call Number: KF1614 .M66 1998 (Library West)
Advertising and societies: global issues
Frith, Katherine Toland and Mueller, Barbara. Advertising and societies: global
issues. New York: P. Lang; 2003. 305 p $29.95. 0820462071 (acid-free). (Digital
formations; vol. 14).
Call Number: HF5823 .F9826 2003 (Journalism Library)
Advertising and the transformation of American society, 1865-1920
Norris, James D. Advertising and the transformation of American society,
1865-1920. New York: Greenwood Press; 1990. xviii, 206 p ill. $45.00. 0313268010
(lib. bdg. : alk. paper). (Contributions in economics and economic history; no.
110).
Call Number: HF5813.U6 N67 1990 (Library West)
The advertising business: operations, creativity, media planning, integrated
communications
Jones, John Philip. The advertising business: operations, creativity, media
planning, integrated communications. Thousand Oaks, Calif: Sage Publications;
1999. 548 p ill. (some col.) $39.95. 076191238X (acid-free paper). 0761912398
(pbk. : acid-free paper).
Call Number: HF5813.U6 A635 1999 (Library West)
Advertising copywriting
Burton, Philip Ward. Advertising copywriting. 7th ed. Lincolnwood, Ill., USA:
NTC Business Books; 1999. xvii, 400 p ill. $44.95. 0844232068.
Call Number: HF5825 .B8 1999 ( Library West)
Advertising cultures
Malefyt, Timothy Dwight deWaal and Moeran, Brian. Advertising cultures. 1st ed.
Oxford, New York: BERG; 2003. 220 p $23.00. 1859736734. 1859736785 (pbk.).
Call Number: HF5823 .A1685 2003 (Journalism Library)
Advertising ethics
Spence, Edward and Van Heekeren, Brett. Advertising ethics. Upper Saddle River,
N.J: Pearson/Prentice Hall; 2004. 140 p $22.67. 0130941212.
Call Number: HF5831 .S64 2004 (Journalism Library, On Order)
Advertising in America: the first 200 years
Goodrum, Charles A and Dalrymple, Helen. Advertising in America: the first 200
years. New York: Harry N. Abrams; 1990. 288 p ill. (some col.). $60.00.
0810911876.
Call Number: HF5813.U6 G64 1990 (Architecture and Fine Arts Library)
Advertising in Asia: communication, culture, and consumption
Frith, Katherine Toland. Advertising in Asia: communication, culture, and
consumption. 1st ed. Ames: Iowa State University Press; 1996. xii, 313 p ill.
$44.95. 0813828880 (alk. paper).
Call Number: HF5813.A74 A38 1996 ( Library West)
Advertising in contemporary society: perspectives toward understanding
Rotzoll, Kim B; Haefner, James E, and Hall, Steven R. Advertising in
contemporary society: perspectives toward understanding. 3rd ed. Urbana:
University of Illinois Press; 1996. xii, 209 p ill. $14.95. 0252022122
(acid-free paper). 0252065425 (pbk. : acid-free paper).
Call Number: HF5821 .R67 1996 (Library West)
Advertising in everyday life
Alperstein, Neil M. Advertising in everyday life. Cresskill, N.J: Hampton Press;
2003. 174 p $42.50. 1572735120 (cloth). 1572735139 (pbk.). (The Hampton Press
communication series.
Call Number: HF5823 .A754 2003 (Journalism Library)
Advertising in the 60s: turncoats, traditionalists, and waste makers in
America's turbulent decade
Warlaumont, Hazel G. Advertising in the 60s: turncoats, traditionalists, and
waste makers in America's turbulent decade. Westport, CT: Praeger; 2001. xviii,
244 p $65.00. 0275969320 (alk. paper).
Call Number: HF5813.U6 W37 2001 (Library West)
The advertising law guide: a friendly desktop reference for advertising
professionals
Wilson, Lee. The advertising law guide: a friendly desktop reference for
advertising professionals. New York: Allworth Press; 2000. 261 p $19.95.
1581150709.
Call Number: KF1614.Z9 W55 2000 (Legal Information Center)
Advertising manager's handbook
Bly, Robert W. Advertising manager's handbook. Englewood Cliffs, NJ: Prentice
Hall; 1993. xvi, 800 p ill. 0130073458.
Call Number: HF5823 .B634 1993 (Library West)
Advertising media A to Z: the definitive resource for media planning, buying,
and research
Surmanek, Jim. Advertising media A to Z: the definitive resource for media
planning, buying, and research. New York: McGraw-Hill; 2004. viii, 337 p $24.95.
0071422145 (pbk. : alk. paper).
Call Number: HF5826.5 .S848 2004 (Journalism Library)
Advertising media planning
Sissors, Jack Zanville and Baron, Roger B. Advertising media planning. 6th ed.
Chicago: McGraw-Hill; 2002. xviii, 445 p $64.95. 0844215635 (alk. paper).
Call Number: HF5826.5 .S57 2002 (Library West)
Advertising media planning: a brand management approach
Kelley, Larry D and Jugenheimer, Donald W. Advertising media planning: a brand
management approach. Armonk, N.Y: M.E. Sharpe; 2004. vii, 144 p $69.95.
0765613093 (alk. paper).
Call Number: HF5826.5 .K45 2004 (Journalism Library)
Advertising media sourcebook
Turk, Peter B; Jugenheimer, Donald W, and Barban, Arnold M. Advertising media
sourcebook. 4th ed. Lincolnwood, Ill: NTC Business Books; 1997. vii, 102 p ill.
$19.95. 0844235210 (alk. paper).
Call Number: HF5826.5 .A38 1997 (Library West)
Advertising on the Internet
Zeff, Robbin Lee and Aronson, Brad. Advertising on the Internet. 2nd ed. New
York: Wiley; 1999. 352 p $24.99. 0471344044X (pbk./website : alk. paper).
Call Number: HF6146.I58 Z43 1999 (Library West)
Advertising progress: American business and the rise of consumer marketing
Laird, Pamela Walker. Advertising progress: American business and the rise of
consumer marketing. Baltimore, Md: The Johns Hopkins University Press; 1998.
xiv, 479 p $35.95. 0801858410 (alk. paper). (Studies in industry and society.
Call Number: HF5813.U6 L34 1998 (Library West)
Advertising, promotion, and new media
Stafford, Marla R and Faber, Ronald J. Advertising, promotion, and new media.
Armonk, NY: M.E. Sharpe; 2005. xii, 380 p $79.95. 0765613158 (cloth : alk.
paper).
Call Number: HF6146.I58 A39 2005 (Library West, On Approval)
Advertising reach and frequency: maximizing advertising results through
effective frequency
McDonald, Colin. Advertising reach and frequency: maximizing advertising results
through effective frequency. 2nd ed. Lincolnwood, Ill., USA: NTC Business Books;
1996. xii, 157 p ill. $37.95. 0844235067 (hard : recyclable paper).
Call Number: HF5827 .M19 1996 (Library West)
Advertising research: the Internet, consumer behavior, and strategy
Zinkhan, George M and American Marketing Association. Advertising research: the
Internet, consumer behavior, and strategy. Chicago, Ill: American Marketing
Association; 2000. vii, 281 p $35.00. 0877572887.
Call Number: HF5814 .A33 2000 (Library West)
Advertising research: theory and practice
Davis, Joel. Advertising research: theory and practice. Upper Saddle River, N.J:
Prentice Hall; 1997. xxiv, 695 p ill. 0132218135.
Call Number: HF5814 .D38 1997( Library West)
Advertising to the American woman, 1900-1999
Hill, Daniel D. Advertising to the American woman, 1900-1999. Columbus, Ohio:
Ohio State University Press; 2002. 329 p $45.00. 0814208908.
Call Number: HF5813.U6 H55 2002 (Library West)
Advertising today
Berger, Warren. Advertising today. London: Phaidon; 2001. 512 p $75.00.
071483923X.
Call Number: HF5823 .B439x 2001 (Journalism Library)
Advertising without an agency made easy
Kobliski, Kathy J. Advertising without an agency made easy. New York:
Entrepreneur Press; 2005. 217 p $19.95. 1932531289. (Entrepreneur made easy
series.
Call Number: HF5823 .K624 2005 (Journalism Library, On Order)
Advertising works 11: cases from the IPA Advertising Effectiveness Awards,
Institute of Practitioners in Advertising, 2000
Broadbent, Tim and Institute of Practitioners in Advertising. Advertising works
11: cases from the IPA Advertising Effectiveness Awards, Institute of
Practitioners in Advertising, 2000. Henley-on-Thames, Oxfordshire: WARC, World
Advertising Research Center; 2000. xxviii, 641 p 1841160725.
Call Number: HF5808.G7 A381 2000 (Library West)
Advertising worldwide: advertising conditions in selected countries
Kloss, Ingomar and Abe, Makoto. Advertising worldwide: advertising conditions in
selected countries. New York: Springer; 2001. x, 292 p $49.95. 3540677135 (alk.
paper).
Call Number: HF5823 .A454 2000 (Library West)
Advertising worldwide: concepts, theories and practice of international,
multinational and global advertising
Mooij, Marieke K. de. Advertising worldwide: concepts, theories and practice of
international, multinational and global advertising. 2nd ed. New York: Prentice
Hall; 1994. xxii, 570 p ill. $33.00. 0132885980.
Call Number: HF5823 .M48 1994 (Library West)
AMA complete guide to small business advertising
Vitale, Joseph G. AMA complete guide to small business advertising. Lincolnwood,
Ill., U.S.A: NTC Business Books; 1995. xiv, 192 p $29.95. 0844235946 (recyclable
paper).
Call Number: HF5823 .V53 1995 (Library West)
American advertising: a reference guide
Williams, Emelda L and Hendon, Donald W. American advertising: a reference
guide. New York: Garland Pub; 1988. ix, 208 p 082408490X (alk. paper). (Garland
reference library of social science: Garland reference library of social
science; v. 398).
Call Number: HF5823 .W541 1988 (Library West, Business Reference)
The anatomy of buzz: how to create word-of-mouth marketing
Rosen, Emanuel. The anatomy of buzz: how to create word-of-mouth marketing. 1st
ed. New York: Doubleday/Currency; 2000. xvi, 303 p $24.95. 0385496672.
Call Number: HF5827.95 .R67 2000 (Library West)
And now a few laughs from our sponsor
Oakner, Larry. And now a few laughs from our sponsor. New York: Wiley; 2002. 240
p $29.95. 0471202185 (cloth : alk. paper).
Call Number: HF6146.B74 O16 2002 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=74078
And now a few words from me: advertising's leading critic lays down the law,
once and for all
Garfield, Bob. And now a few words from me: advertising's leading critic lays
down the law, once and for all. Chicago: Contemporary Books; 2003. 256 p $24.95.
0071403167.
Call Number: HF5823 .G27 2003 (Journalism Library)
The art of cause marketing: how to use advertising to change personal
behavior and public policy
Earle, Richard. The art of cause marketing: how to use advertising to change
personal behavior and public policy. Lincolnwood, Ill.: NTC Business Books;
2000. 322 p $39.95. 0658001221.
Call Number: HF5414 .E18 2000 (Library West)
The art of client service
Solomon, Robert and NetLibrary, Inc. The art of client service. Chicago:
Dearborn Trade; 2003. xvi, 168 p electronic resource. 0585468664 (electronic
bk.).
Call Number: HF5823 .S69 2003eb (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=91086
Attention!: how to interrupt, yell, whisper, and touch consumers
Sacharin, Ken. Attention!: how to interrupt, yell, whisper, and touch consumers.
New York: Wiley; 2001. xii, 209 p $29.95. 0471389978. (An Adweek book.
Call Number: HF5823 .S233 2001 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=53403
Audience economics: media institutions and the audience marketplace
Napoli, Philip M. Audience economics: media institutions and the audience
marketplace. New York: Columbia University Press; 2003. 235 p $59.50. 0231126522
(cl. : alk. paper). 0231126530 (pa. : alk. paper).
Call Number: HF6146.T42 N364 2003 (Journalism Library)
An autobiography
Ogilvy, David and Ogilvy, David. An autobiography. New York: Wiley; 1997. xi,
196 p $24.95. 0471180025 (cloth : alk. paper).
Call Number: HF5810.O34 A3 1997 (Library West)
Bang!: "getting your message heard in a noisy world"
Kaplan Thaler, Linda; Koval, Robin, and Marshall, Delia. Bang!: "getting your
message heard in a noisy world". 1st ed. New York: Currency/Doubleday; 2003.
xii, 244 p $24.95. 0385508166.
Call Number: HF5823 .K265 2003 (Library West, On Order)
Before the brand: creating the unique DNA of an enduring brand identity
Perry, Alycia and Wisnom, David. Before the brand: creating the unique DNA of an
enduring brand identity. New York: McGraw-Hill; 2003. 256 p $14.95. 0071393099
(acid-free).
Call Number: HD69.B7 P477 2003 (Library West)
Behind the scenes in advertising (mark III): brands, business and beyond
Bullmore, J. J. D. Behind the scenes in advertising (mark III): brands, business
and beyond. 3rd ed. Hemley-on-Thames: World Advertising Research Centre; 2003.
309 p $42.00. 1841161322.
Call Number: HF5821 .B85 2003 (Library West)
"Better living": advertising, media and the new vocabulary of business
leadership, 1935-1955
Bird, William L. "Better living": advertising, media and the new vocabulary of
business leadership, 1935-1955. Evanston, IL: Northwestern University Press;
1999. p. cm 0810115859 (cloth : alk. paper). (Media topographies.
Call Number: HF5813.U6 B53 1999 (Library West)
Beyond disruption: changing the rules in the marketplace
Dru, Jean-Marie. Beyond disruption: changing the rules in the marketplace. New
York: John Wiley; 2002. 304 p $29.95. 0471218995.
Call Number: HF6178 .D776x 2002 (Library West)
A big life in advertising
Lawrence, Mary Wells. A big life in advertising. 1st ed. New York: Alfred A.
Knopf; 2002. 307 p $26.00. 0375409122.
Call Number: HF5810.L34 A3 2002 (Library West)
Born to buy: the commercialized child and the new consumer culture
Schor, Juliet. Born to buy: the commercialized child and the new consumer
culture. New York: Scribner; 2004. 275 p $25.00. 068487055X. 0684870568 (pbk.).
Call Number: HF5415.33.U6 S355 2004 (Library West, On Order)
Brand medicine: the role of branding in the pharmaceutical industry
Blackett, Tom and Robins, Rebecca. Brand medicine: the role of branding in the
pharmaceutical industry. New York: Palgrave; 2001. xxvi, 308 p $45.00.
0333930983 (cloth : alk. paper).
Call Number: HD9666.5 .B66 2001 (Library West)
Brand new brand thinking: brought to life by 11 experts who do
Baskin, Merry and Earls, Mark. Brand new brand thinking: brought to life by 11
experts who do. London: Kogan Page; 2002. x, 212 p 0749436786.
Call Number: HF6161.B4 B67 2002 (Books24x7)
http://www.books24x7.com/marc.asp?isbn=0749436786
Brand sense: how to build powerful brands through touch, taste, smell, sight
and sound
Lindström, Martin. Brand sense: how to build powerful brands through touch,
taste, smell, sight and sound. New York: Free Press; 2005. 237 p $26.00.
0743267842 (alk. paper).
Call Number: HD69.B7 L548 (Library West)
Brand spirit: how cause related marketing builds brands
Pringle, Hamish and Thompson, Marjorie. Brand spirit: how cause related
marketing builds brands. Paperback ed. Chichester, New York: Wiley; 2001. xxiii,
281 p 0471499447 (pbk.).
Call Number: HF5414 .P75 2001 (Books24x7)
http://www.books24x7.com/marc.asp?isbn=0471499447
Brandchild: remarkable insights into the minds of today's global kids and
their relationships with brands
Lindström, Martin and Seybold, Patricia B. Brandchild: remarkable insights into
the minds of today's global kids and their relationships with brands. London,
Sterling, VA: Kogan Page; 2003. xvi, 316 p 0749438673 (hardcover).
Call Number: HD69.B7 L55 2003 (Books24x7)
http://www.books24x7.com/marc.asp?isbn=0749438673
Brands, consumers, symbols, and research: Sidney J. Levy on marketing
Levy, Sidney J and Rook, Dennis W. Brands, consumers, symbols, and research:
Sidney J. Levy on marketing. Thousand Oaks, Calif: Sage Publications; 1999.
xvii, 590 p $97.95. 0761916962 (acid-free paper).
Call Number: HF5415.1 .L48 1999 (Library West)
Brandscaping: worlds of experience in retail design = Erlebnisdesign f ur
Einkaufswelten
Riewoldt, Otto. Brandscaping: worlds of experience in retail design =
Erlebnisdesign f ur Einkaufswelten. Basel, Boston: Birkh auser-Publishers for
Architecture; 2002. 117 p $29.50. 3764366745 (softcover : alk. paper).
Call Number: NA6220 .B68 2002 (Architecture & Fine Arts Library)
Breaking up America: advertisers and the new media world
Turow, Joseph. Breaking up America: advertisers and the new media world.
Chicago: University of Chicago Press; 1997. xiv, 242 p $22.50. 0226817490 (alk.
paper).
Call Number: HF5813.U6 T85 1997 (Library West)
Building buzz: how to reach and impress your target audience
D'Vari, Marisa. Building buzz: how to reach and impress your target audience.
Franklin Lakes, NJ: Career Press; 2004. 253 p $14.95. 1564147797 (pbk.).
Call Number: HF5826.5 .D86 2004 (Books24x7)
http://www.books24x7.com/marc.asp?isbn=1564147797
Buzz: harness the power of influence and create demand
Salzman, Marian L; Matathia, Ira, and O'Reilly, Ann. Buzz: harness the power of
influence and create demand. Hoboken, N.J: J. Wiley; 2003. x, 246 p $27.95.
0471273457 (alk. paper).
Call Number: HF5823 .S19 2003 (Library West)
Candy from strangers: kids and consumer culture
Dale, Stephen. Candy from strangers: kids and consumer culture. Vancouver, BC:
New Star Books; 2005. 266 p $16.00. 1554200156.
Call Number: (Library west, On Order)
Careers in advertising
Lederman, Eva. Careers in advertising. 1st ed. New York, NY: Princeton Review;
1998. xii, 155 p 0375750916.
Call Number: HF5828.4 .L43 1998 (Library West, Reference)
Casting for big ideas: a new manifesto for agency managers
Kaffe, Andrew. Casting for big ideas: a new manifesto for agency managers. New
York: John Wiley; 2003. 246 p $29.95. 0471309540. (An Adweek book.
Call Number: HF6178 .J33 2003 (Library West)
A century of American icons: 100 products and slogans from the 20th century
consumer culture
Cross, Mary. A century of American icons: 100 products and slogans from the 20th
century consumer culture. Westport, Conn: Greenwood Press; 2002. xviii, 236 p
$49.95. 0313314810 (alk. paper).
Call Number: HF6161.B4 C46 2002 (Library West)
Children and adolescents in the market place: twenty-five years of academic
research
Chandler, Tomasita M and Heinzerling, Barbara M. Children and adolescents in the
market place: twenty-five years of academic research. Ann Arbor, Mich: Pierian
Press; 1999. x, 669 p $145.00. 0876503830.
Call Number: HF5822 .C43 1999 (Library West)
Children: consumption, advertising and media
Hansen, Flemming and Handelshjskolen i Kbenhavn. Children: consumption,
advertising and media. 1st ed. Copenhagen: Copenhagen Business School Press;
2002. 301 p $31.00. 8763001004 (pbk.).
Call Number: HF5415.32 .C47 2002 (Journalism Library)
Communication and the law
Hopkins, W. Wat and Communication Law Writers Group. Communication and the law.
2001 ed. Northport, Alabama: Vision Press; 2001. xii, 389 p 1885219172.
Call Number: KF2750 .C66x 2001 (Journalism Library)
Complete guide to Internet publicity: creating and launching successful
online campaigns
O'Keefe, Steve. Complete guide to Internet publicity: creating and launching
successful online campaigns. New York: John Wiley; 2002. xi, 436 p $34.99.
0471105805 (paper/website : alk. paper).
Call Number: HF6146.I58 O535 2002 (Library West & netLibrary)
Concise encyclopedia of advertising
Clow, Kenneth E and Baack, Donald. Concise encyclopedia of advertising. New
York: Best Business Books : The Haworth Reference Press; 2005. xiii, 213 p
$29.95. 0789022109 (hard : alk. paper). 0789022117 (soft : alk. paper).
Call Number: HF5803 .C59 2005 Journalism Library, On order)
Consumer behavior and culture: consequences for global marketing and
advertising
Mooij, Marieke K. de. Consumer behavior and culture: consequences for global
marketing and advertising. Thousand Oaks, Calif: Sage Publications; 2004. xiv,
345 p $39.95. 0761926682 (hardcover). 0761926690 (paperback).
Call Number: HF5415.32 .M66 2004 (Journalism Library)
Controversies in contemporary advertising
Sheehan, Kim Bartel. Controversies in contemporary advertising. Thousand Oaks,
Calif: Sage Publications; 2003. 333 p $44.95. 0761926356 (pbk.).
Call Number: HF5823 .S4854 2003 (Journalism Library)
Creating brand loyalty: the management of power positioning and really great
advertising
Czerniawski, Richard D and Maloney, Michael W. Creating brand loyalty: the
management of power positioning and really great advertising. New York: AMACOM;
1999. xxi, 298 p., <18> pages of plates 0814405010.
Call Number: HF6161.B4 C94 1999 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=43957
Creating the corporate soul: the rise of public relations and corporate
imagery in American big business
Marchand, Roland. Creating the corporate soul: the rise of public relations and
corporate imagery in American big business. Berkeley: University of California
Press; 1998. xi, 461 p ill. (some col.). $39.95. 0520087194 (alk. paper).
Call Number: HD59.2 .M368 1998 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=6825
Creative leaps: 10 lessons in effective advertising inspired at Saatchi &
Saatchi
Newman, Michael. Creative leaps: 10 lessons in effective advertising inspired at
Saatchi & Saatchi. Singapore: John Wiley & Sons (Asia); 2003. 402 p $29.95.
0470820837.
Call Number: HF6181.S23 N49 2003 (Journalism Library)
Creative strategy in advertising
Jewler, A. Jerome. Creative strategy in advertising. 5th ed. Belmont: Wadsworth
Pub. Co; 1995. xiv, 389 p ill. $35.75. 0534252605 (pbk.). (Wadsworth series in
journalism and mass communications: Wadsworth series in journalism and mass
communication.
Call Number: HF5825 .J46 1995 (Library West)
Crisis communications: a casebook approach
Fearn-Banks, Kathleen. Crisis communications: a casebook approach. 2nd ed.
Mahwah, N.J: Lawrence Erlbaum Associates; 2002. xiv, 354 p $37.50. 0805836039
(cloth : alk. paper). 0805836047.
Call Number: HD59 .F37 2002 (Library West)
Cutting edge advertising: how to create the world's best print for brands in
the 21st century
Aitchison, Jim. Cutting edge advertising: how to create the world's best print
for brands in the 21st century. New York: Prentice Hall; 1999. 337 p $29.99.
013012897X.
Call Number: HF5823 .A57 1999 (Library West)
Dartnell's advertising manager's handbook
Bushko, David and Stansfield, Richard H. Dartnell's advertising manager's
handbook. 4th ed. Chicago: Dartnell; 1997. xii, 484 p ill. $69.95. 0850132495.
Call Number: HF5823 .D27 1997 (Library West)
Designing brand identity: a complete guide to creating, building, and
maintaining strong brands
Wheeler, Alina. Designing brand identity: a complete guide to creating,
building, and maintaining strong brands. Hoboken, NJ: John Wiley; 2003. v, 229 p
$35.00. 0471213268 (pbk.).
Call Number: HD69.B7 W44 2003 (Library West)
Diversity in advertising: broadening the scope of research directions
Williams, Jerome D; Lee, Wei-Na, and Haugtvedt, Curtis P. Diversity in
advertising: broadening the scope of research directions. Mahwah, N.J: Lawrence
Erlbaum; 2004. xxi, 447 p $45.00. 0805847944 (casebound). (Advertising and
consumer psychology.
Call Number: HF5822 .D59 2004 (Journalism Library, On Order)
Do-it-yourself advertising and promotion: how to produce great ads,
brochures, catalogs, direct mail, web sites, and more! / Fred E. Hahn ; with Tom
Davis, Bob Killian, and Ken Magill
Hahn, Fred E and Davis, Tom. Do-it-yourself advertising and promotion: how to
produce great ads, brochures, catalogs, direct mail, web sites, and more! / Fred
E. Hahn ; with Tom Davis, Bob Killian, and Ken Magill. 3rd ed. Hoboken, N.J: J.
Wiley; 2003. xxxi, 324 p 0471273503 (pbk. : alk. paper).
Call Number: HF5823 .H187 2003 (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=85500
Dynamics of international advertising: theoretical and practical perspectives
Mueller, Barbara. Dynamics of international advertising: theoretical and
practical perspectives. New York, N.Y: P. Lang; 2004. 342 p $49.95. 0820463604
(pbk.).
Call Number: HF5823 .M829 2004 (Journalism Library, On Order)
E-commerce
Rayport, Jeffrey F and Jaworski, Bernard J. E-commerce. Boston:
McGraw-Hill/Irwin MarketspaceU; 2001. xxxv, 420 p $97.01. 0072465212 (alk.
paper).
Call Number: HF5548.32 .R39 2001 (Library West, Missing)
The economics and financing of media companies
Picard, Robert G. The economics and financing of media companies. 1st ed. New
York: Fordham University Press; 2002. xiii, 270 p $40.00. 0823221741. 082322175X
(pbk.). (Business, economics, and legal studies series; no. 1).
Call Number: P96.E25 P528 2002 (Library West)
Effect of advertising and display: assessing the evidence
East, Robert. Effect of advertising and display: assessing the evidence. Boston:
Kluwer Academic Publishers; 2003. 117 p $70.00. 1402075146 (alk. paper).
Call Number: HF5823 .E224 2003 (Journalism)
Encyclopedia of international media and communications
Johnston, Donald H. Encyclopedia of international media and communications. San
Diego, Calif, London: Academic; 2003. 4 v. (2900 p.) $750.00. 0123876702.
Call Number: P87.5 .E532 2003 (Journalism Library, Reference)
Encyclopedia of major marketing campaigns
Riggs, Thomas. Encyclopedia of major marketing campaigns. Detroit: Gale Group;
2000. xxii, 2063 p 078763042X (hardcover).
Call Number: HF5837 .E53 1999 (Library West, Business Reference)
The end of advertising as we know it
Zyman, Sergio and Brott, Armin A. The end of advertising as we know it. Hoboken,
NJ: John Wiley; 2002. 239 p $27.95. 0471225819.
Call Number: HF5823 .Z95 2002 (Journalism Library)
The erotic history of advertising
Reichert, Tom. The erotic history of advertising. Amherst, N.Y: Prometheus
Books; 2003.$24.00. 1591020859.
Call Number: HF5827.85 .R45 2003 (Library West)
Ethics and manipulation in advertising: answering a flawed indictment
Phillips, Michael J. Ethics and manipulation in advertising: answering a flawed
indictment. Westport, Conn: Quorum; 1997. x, 207 p $55.00. 156720063X (alk.
paper).
Call Number: HF5822 .P49 1997 (Library West)
Fables, fashions, and facts about advertising: a study of 28 enduring myths
Jones, John Philip. Fables, fashions, and facts about advertising: a study of 28
enduring myths. Thousand Oaks, Calif: Sage Publications; 2004. xvii, 310 p
$37.95. 0761927999 (pbk.).
Call Number: HF5823 .J7172 2004 (Journalism Library, On Order)
Fables of abundance: a cultural history of advertising in America
Lears, T. J. Jackson. Fables of abundance: a cultural history of advertising in
America. New York: Basic Books; 1994. xiv, 492 p ill. $30.00. 0465090761.
Call Number: HF5813.U6 L418 1994 (Library West)
The fall of advertising and the rise of PR
Ries, Al and Ries, Laura. The fall of advertising and the rise of PR. New York:
HarperBusiness; 2002. 320 p $24.95. 0060081988.
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Fashion brands: branding style from Armani to Zara
Tungate, Mark. Fashion brands: branding style from Armani to Zara. Sterling, Va:
Kogan Page; 2005. 243 p $39.95. 0749442999.
Call Number: HD9940.A2 T86 2005 (Library West, On Order)
The father of spin: Edward L. Bernays & the birth of public relations
Tye, Larry. The father of spin: Edward L. Bernays & the birth of public
relations. 1st ed. New York: Crown Publishers; 1998. xi, 306 p., [16] p. of
plates ill. $27.50. 0517704358 (alk. paper).
Call Number: HM263 .T94 1998 (Library West)
Fear of persuasion: a new perspective on advertising and regulation
Calfee, John E. Fear of persuasion: a new perspective on advertising and
regulation. Monnaz, Switerland. La Vergne, TN: Agora. Distributed in North
America by the AEI Press; 1997. ix, 116 p ill. $45.00. 2940124027 (alk. paper).
(Focus-on-issues: Focus-on-issues (Monnaz, Switzerland).
Call Number: HF5821 .C148 1997 (Library West)
Finding out: personal adventures in social research : discovering what people
think, say and do
Bogart, Leo. Finding out: personal adventures in social research : discovering
what people think, say and do. Chicago: Ivan R. Dee; 2003. xi, 306 p 1566634822
(alk. paper).
Call Number: HM571 .B64 2003 (Library West)
Footnotes: what you stand for is more important than what you stand in
Cole, Kenneth. Footnotes: what you stand for is more important than what you
stand in. New York: Simon & Schuster; 2003. 208 p $35.00. 0743241770.
Call Number: HF6161.C44 C65 2003 (Library West)
Foreign advertising in China: becoming global, becoming local
Wang, Jian. Foreign advertising in China: becoming global, becoming local. 1st
ed. Ames: Iowa State University Press; 2000. x, 164 p $52.95. 0813818281.
Call Number: HF5813.C5 W36 2000 (Library West)
Fundamentals of advertising research
Fletcher, Alan D and Bowers, Thomas A. Fundamentals of advertising research. 4th
ed. Belmont, Calif: Wadsworth Pub. Co; 1991. xv, 364 p ill. $40.25. 053414778X.
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The future of advertising: new media, new clients, new consumers in the
post-television age
Cappo, Joe. The future of advertising: new media, new clients, new consumers in
the post-television age. Chicago, Ill: McGraw-Hill; 2003. xi, 260 p $24.95.
0071403159.
Call Number: HF5821 .C32 2003 (Journalism Library)
Global marketing and advertising: understanding cultural paradoxes
Mooij, Marieke K. de. Global marketing and advertising: understanding cultural
paradoxes. Thousand Oaks, Calif: Sage Publications; 1998. xx, 316 p ill. $24.95.
0803959699 (acid-free paper). 0803959702 (pbk. : acid-free paper).
Call Number: HF5415.127 .M66 1998 (Library West)
Mooij, Marieke K. de. Global marketing and advertising: understanding cultural
paradoxes. 2nd ed. Thousand Oaks, Calif: Sage; 2005. 269 p $44.95. 1412914752
(cloth). 1412914760 (pbk.).
Call Number: HF5415.127 .M66 2005 (Journalism Library)
The history and advancement of African Americans in the advertising industry,
1895-1999
Moss, Janice Ward. The history and advancement of African Americans in the
advertising industry, 1895-1999. Lewiston, N.Y: Edwin Mellen Press; 2003. ix, 82
p $89.95. 0773469451. (Black studies; v. 19).
Call Number: HF5813.U6 M584 2003 (Journalism Library)
How advertising works: a review of current thinking
McDonald, Colin. How advertising works: a review of current thinking.
Oxfordshie, UK: The Advertising Association in association with NTC Publications
LTD; 1993. 155 p 1870562429.
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How advertising works: the role of research
Jones, John Philip. How advertising works: the role of research. Thousand Oaks,
Calif: Sage Publications; 1998. 358 p ill. $32.00. 0761912401 (acid-free paper).
076191241X (pbk. : acid-free paper).
Call Number: HF5823 .H58 1998 (Library West)
How Asia advertises: the most successful campaigns in Asia-Pacific and the
marketing strategies behind them
Aitchison, Jim. How Asia advertises: the most successful campaigns in
Asia-Pacific and the marketing strategies behind them. Singapore: Wiley & Sons
(Asia); 2002. xviii, 411 p $29.95. 0470820551.
Call Number: HF5813.A74 A58 2002 (Journalism Library)
How to develop a successful advertising plan
Taylor, James Walter and Taylor, James Walter. How to develop a successful
advertising plan. 2nd ed. Lincolnwood, Ill., U.S.A: NTC Business Books; 1993.
viii, 248 p ill. $39.95. 0844235261.
Call Number: HF5823 .T23 1993 (Library West)
How to produce successful advertising: a guide to strategy, planning and
targeting
Farbey, David. How to produce successful advertising: a guide to strategy,
planning and targeting. 3rd ed. London: Kogan Page; 2002. viii, 200 p
0749436344. (Marketing in action series.
Call Number: HF5837 .F37 2002 (Journalism Library)
How to use advertising to build strong brands
Jones, John Philip. How to use advertising to build strong brands. Thousand
Oaks, Calif: Sage Publications; 1999. 394 p ill. 0761912428 (cloth : acid-free
paper). 0761912436 (pbk. : acid-free paper).
Call Number: HF6161.B4 H69 1999 (Library West)
Humor in advertising: a comprehensive analysis
Gulas, Charles S and Weinberger, Marc G. Humor in advertising: a comprehensive
analysis. Armonk, N.Y: M.E. Sharpe, Inc; 2006. 240 p $69.95. 0765616130 (cloth :
alk. paper).
Call Number: HF5821 .G87 2006 (Journalism Library, On Order)
Image makers: advertising, public relations, and the ethos of advocacy
Jackall, Robert and Hirota, Janice M. Image makers: advertising, public
relations, and the ethos of advocacy. Chicago: University of Chicago Press;
2000. xii, 333 p $25.00. 0226389162 (alk. paper).
Call Number: HF5813.U6 J33 2000 (Library West)
In your face:how American marketing excess fuels anti-Americanism
Johansson, Johny K. In your face:how American marketing excess fuels
anti-Americanism. Upper Saddle River, NJ: Financial Times Prentice Hall; 2004.
xviii, 206 p $24.95. 0131438182.
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Influence: the psychology of persuasion
Cialdini, Robert B. Influence: the psychology of persuasion. Rev. ed ed. New
York: Morrow; 1993. xiv, 320 p 0688128165 (alk. paper).
Call Number: BF774 .C53 1993 (Library West)
Inside the minds : leading advertisers : industry leaders share their
knowledge on the future of advertising, marketing and building successful brands
Inside the minds : leading advertisers : industry leaders share their knowledge
on the future of advertising, marketing and building successful brands. Bedford,
MA: Aspatore Books; 2001. 235 p 1587620545.
Call Number: (Books24x7)
http://www.books24x7.com/marc.asp?isbn=1587620545
Inside the minds : the art of advertising : leading advertising CEOs on
generating creative campaigns & building successful brands
Inside the minds : the art of advertising : leading advertising CEOs on
generating creative campaigns & building successful brands. Bedford, MA:
Aspatore Books; 2003. 137 p 1587622319.
Call Number: (Books24x7)
http://www.books24x7.com/marc.asp?isbn=1587622319
International advertising: communicating across cultures
Mueller, Barbara. International advertising: communicating across cultures.
Belmont: Wadsworth Pub. Co; 1996. xi, 340 p 0534192785 (acid-free recycled
paper).
Call Number: HF5823 .M83 1996 (Library West)
International advertising: realities and myths
Jones, John Philip. International advertising: realities and myths. Thousand
Oaks, Calif: Sage Publications; 2000. 412 p $34.95. 0761912444 (acid-free
paper). 0761912452 (pbk. : acid-free paper).
Call Number: HF5823 .I59 2000 (Library West)
Internet resources and services for international marketing and advertising:
a global guide
Coyle, James R. Internet resources and services for international marketing and
advertising: a global guide. Westport, CT: Oryx Press; 2002. xiii, 352 p $59.95.
1573564079 (alk. paper). (Global guides to Internet business resources.
Call Number: HF1416 .C69 2002 (Library West)
Introduction to advertising and promotion: an integrated marketing
communications perspective
Belch, George E; Belch, Michael A, and Belch, George E. Introduction to
advertising and promotion: an integrated marketing communications perspective.
3rd ed. Chicago: Irwin; 1995. xxii, 762 p ill. (som col.), col. maps. $67.95.
0256136963. 0256136971 (international students ed.). (The Irwin series in
marketing.
Call Number: HF5823 .B387 1995 (Library West)
Kids as customers: a handbook of marketing to children
McNeal, James U. Kids as customers: a handbook of marketing to children. New
York, Toronto, New York: Lexington Books. Maxwell Macmillan Canada. Maxwell
Macmillan International; 1992. xii, 258 p 0669276278.
Call Number: HF5415.33.U6 N36 1992 (Library West, Business Reference)
Leap: a revolution in creative business strategy
Schmetterer, Bob and NetLibrary, Inc. Leap: a revolution in creative business
strategy. Hoboken, N.J: Wiley; 2003. xii, 241 p electronic resource. 0471454532
(electronic bk.).
Call Number: HF5415.13 .S335 2003eb (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81962
Lessons from a chief marketing officer: what it takes to win in consumer
marketing
Kirk, Bradford C. Lessons from a chief marketing officer: what it takes to win
in consumer marketing. New York: McGraw-Hill; 2003. xii, 243 p $29.95.
0071403175.
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Leveraging Japan marketing to the new Asia
Fields, George; Katahira, Hotaka, and Wind, Jerry. Leveraging Japan marketing to
the new Asia. 1st ed. San Francisco: Jossey-Bass; 1999. 328 p $32.00. 078794663X
(acid-free paper). (The Jossey-Bass business & management series.
Call Number: HF5415.12.J3 F54 1999 (Library West)
Madison & Vine: why the entertainment and advertising industries must
converge to survive
Donaton, Scott. Madison & Vine: why the entertainment and advertising industries
must converge to survive. 1st ed. New York: McGraw-Hill; 2004. 202 p $21.95.
0071436847 (alk. paper).
Call Number: HF5821 .D545 2004 (Journalism Library, On Order)
Marketing on the Internet: seven steps to building the internet into your
business
Zimmerman, Jan. Marketing on the Internet: seven steps to building the internet
into your business. 6th ed. Gulf Breeze: Maximum Press; 2003. xxvii, 456 p
1885068948 (electronic bk.).
Call Number: HF6146.I58 Z56 2003 (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=83596
The marketing power of emotion
O'Shaughnessy, John and O'Shaughnessy, Nicholas J. The marketing power of
emotion. Oxford, New York: Oxford University Press; 2003. vi, 274 p $35.00.
0195150562 (alk. paper).
Call Number: HF5415.32 .O743 2003 (Library West & Books24x7)
http://www.books24x7.com/marc.asp?isbn=0195150562
Marketing scales handbook: a compilation of multi-item measures for consumer
behavior and advertising; v. 4
Bruner, Gordon C. Marketing scales handbook: a compilation of multi-item
measures for consumer behavior and advertising; v. 4. Chicago: American
<arketing Association; 2005. 842 p $98.95. 1587992051. (Marketing Scales
Handbook; v. 4.
Call Number: (Library West, On Order)
Marketing to the mind: right brain strategies for advertising and marketing
Maddock, Richard C and Fulton, Richard L. Marketing to the mind: right brain
strategies for advertising and marketing. Westport, Conn: Quorum Books; 1996.
xvii, 280 p ill. $59.95. 1567200311 (alk. paper).
Call Number: HF5822 .M33 1996 (Library West)
Marketing without wires: targeting promotions and advertising to mobile
device users
Bayne, Kim M. Marketing without wires: targeting promotions and advertising to
mobile device users. New York: J. Wiley; 2002. xv, 288 p $34.99. 0471129607 (pbk
: alk. paper).
Call Number: HF5415.1265 .B394 2002 (Library West)
Media and society in the twentieth century: a historical introduction
Gorman, Lyn and McLean, David. Media and society in the twentieth century: a
historical introduction. Malden, MA: Blackwell Publishing; 2003. vi, 284 p
0631222340 (hard : alk. paper). 0631222359 (pbk. : alk. paper).
Call Number: P90 .G577 2003 (Library West)
The media handbook: a complete guide to advertising media selection,
planning, research, and buying
Katz, Helen E. The media handbook: a complete guide to advertising media
selection, planning, research, and buying. 2nd ed. Mahwah, N.J: Lawrence
Erlbaum; 2003. xix, 185 p $45.00. 0805842675 (c : alk. paper). 0805842683 (pbk.
: alk. paper). (LEA's communication series.
Call Number: HF5826.5 .K38 2003 (Journalism Library & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=83860
Media math: basic techniques of media evaluation
Hall, Robert W. Media math: basic techniques of media evaluation. Lincolnwood,
Ill., U.S.A: NTC Business Books; 1987. v, 138 p 0844231428 (pbk.).
Call Number: HF5826.5 .H35 1987 (Library West)
Meet Mr. Product: the art of the advertising character
Dotz, Warren and Husain, Masud. Meet Mr. Product: the art of the advertising
character. San Francisco: Chronicle Books; 2003. 271 p $16.95. 0811835898.
Call Number: HF6146.A27 D68 2003 (Journalism Library)
The mental world of brands: mind, memory, and brand success
Franzen, Giep; Bouwman, Margot, and World Advertising Research Centre. The
mental world of brands: mind, memory, and brand success. Henley-on-Thames,
Oxfordshire, U.K: World Advertising Research Centre; 2001. xix, 466 p 1841160814
(pbk.).
Call Number: HD69.B7 F7313 2001 (Library West)
The mirror makers: a history of American advertising and its creators
Fox, Stephen R. The mirror makers: a history of American advertising and its
creators. Illini books ed. Urbana: University of Illinois Press; 1997. xxvii,
383 p $18.95. 0252066596 (pbk. : alk. paper).
Call Number: HF5813.U6 F66 1997 (Library West)
More advertising worldwide
Kloss, Ingomar and Abdullah, I. More advertising worldwide. Berlin, New York:
Springer; 2002. x, 344 p $54.95. 3540429948 (hd.bd.).
Call Number: HF5823 .M575 2002 (Journalism Library)
Muse on Madison Avenue: classical mythology in contemporary advertising
Hartigan, Karelisa. Muse on Madison Avenue: classical mythology in contemporary
advertising. Frankfurt am Main, New York: Peter Lang; 2002. 158 p $31.95.
0820453676. 3631376529. (Studien zur klassischen Philologie; Bd. 127).
Call Number: BL727 .H37 2002 (Library West)
Nation of rebels: why counterculture became consumer culture
Heath, Joseph and Potter, Andrew. Nation of rebels: why counterculture became
consumer culture. New York: HarperBusiness; 2004. 358 p $14.95. 006074586X.
Call Number: HC79.C6 H43 2004 (Library West)
Net words: creating high-impact online copy
Usborne, Nick. Net words: creating high-impact online copy. New York:
McGraw-Hill; 2002. 256 p 0071415777 (electronic bk.).
Call Number: netLibrary
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=79297
New and improved: the story of mass marketing in America
Tedlow, Richard S. New and improved: the story of mass marketing in America. New
York: Basic Books; 1990. xi, 481 p ill. 0465050239.
Call Number: HF5415.1 .T44 1990 (Library West)
Ogilvy on advertising
Ogilvy, David. Ogilvy on advertising. 1st Vintage Books ed. New York: Vintage
Books; 1985. 224 p ill. (some col.). $23.00. 039472903X (pbk.).
Call Number: HF5823 .O36 1985 (Journalism Reading Room, Reserve)
The omnipowerful brand: America's #1 brand specialist shares his secrets for
catapulting your brand to marketing stardom
Delano, Frank. The omnipowerful brand: America's #1 brand specialist shares his
secrets for catapulting your brand to marketing stardom. New York: AMACOM; 1999.
xvi, 256 p 0814404596.
Call Number: HF6161.B4 D45 1998 (Library West & netLibrary)
http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=2091
On paradise drive: how we live now (and always have) in the future tense
Brooks, David. On paradise drive: how we live now (and always have) in the
future tense. New York: Simon & Schuster; 2004. x, 304 p $25.00. 0743227387.
Call Number: E169.1 .B79826 2004 (Library West)
The online copywriter's handbook: everything you need to know to write
electronic copy that sells
Bly, Robert W. The online copywriter's handbook: everything you need to know to
write electronic copy that sells. New York: McGraw-Hill; 2002. xv, 320 p 29.95.
0658021141 (alk. paper).
Call Number: HF5415.1265 .B59 2002 (Journalism Library)
The peaceable kingdom: building a company without factionalism, fiefdoms,
fear, and other staples of modern business
Richards, Stan and Culp, David. The peaceable kingdom: building a company
without factionalism, fiefdoms, fear, and other staples of modern business. New
York: John Wiley; 2001. xvii, 248 p $29.95. 0471391166 (cloth : alk. paper).
Call Number: HF6178 .R53 2001 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=60168
Persuasion in advertising
O'Shaughnessy, John and O'Shaughnessy, Nicholas J. Persuasion in advertising.
1st ed. New York: Routledge; 2003. 220 p $30.95. 0415322243 (pbk.). 0415322235
(hardback).
Call Number: HF5822 .O84 2003 (Library West, On Order)
Persuasive imagery: a consumer response perspective
Scott, Linda M and Batra, Rajeev. Persuasive imagery: a consumer response
perspective. Mahwah, N.J: Lawrence Erlbaum Associates; 2003. xxi, 436 p $99.95.
0805842020 (alk. paper). (Advertising and consumer psychology.
Call Number: BF367 .P464 2003 (Library West)
Pick me!: breaking into advertising and staying there
Vonk, Nancy and Kestin, Janet. Pick me!: breaking into advertising and staying
there. Hoboken, N.J: Wiley; 2005. 216 p $19.95. 0471715573 (pbk.). (Adweek book.
Call Number: HF5828.4 .V66 2005 (Journalism Library, On Order)
Please be ad-vised: the legal reference guide for the advertising executive
Wood, Douglas J. Please be ad-vised: the legal reference guide for the
advertising executive. 3rd ed. New York: Association of National Advertisers;
1999. 519 p .
Call Number: KF1614 .W66 1996 (Library West)
Positioning: the battle for your mind
Ries, Al; Trout, Jack, and NetLibrary, Inc. Positioning: the battle for your
mind. 20th anniversary ed. New York, N.W: McGraw-Hill; 2000. 246 p electronic
resource. 0071374612 (electronic bk.).
Call Number: HF5827.2 .R53x 2001 (Library West & netLibrary & Books24x7)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=55579
http://www.books24x7.com/marc.asp?isbn=0071359168
Principles of advertising: a global perspective
Lee, Monle and Johnson, Carla. Principles of advertising: a global perspective.
New York: Haworth Press; 1999. 355 p $69.95. 0789006154 (alk. paper).
Call Number: HF5821 .L35 1999 (Library West)
Radio advertising: the authoritative handbook
Schulberg, Pete and Schulberg, Bob. Radio advertising: the authoritative
handbook. 2nd ed. Lincolnwood, Ill: NTC Business Books; 1996. xvi, 240 p ill.
$29.95. 0844231185 (alk. paper).
Call Number: HF6146.R3 S22 1996 (Library West)
Raising consumers: children and the American mass market in the early
twentieth century
Jacobson, Lisa. Raising consumers: children and the American mass market in the
early twentieth century. New York: Columbia University Press; 2004. xii, 299 p
$35.00. 0231113889 (cloth : alk. paper).
Call Number: HF5415.33.U6 J33 2004 (Library West, On Order)
Ratings analysis: the theory and practice of audience research
Webster, James G; Phalen, Patricia F, and Lichty, Lawrence Wilson. Ratings
analysis: the theory and practice of audience research. 3rd ed. Mahwah, N.J: L.
Erlbaum Associates; 2005. 317 p $39.95. 0805854096 (c. : alk. paper). 080585410X
(p. : alk. paper). (LEA's communication series.
Call Number: HE8700.65 .W42 2005 (Journalism Library, On Order)
Re-thinking the network economy: the true forces that drive the digital
marketplace
Liebowitz, S. J. Re-thinking the network economy: the true forces that drive the
digital marketplace. AMACOM: New York; 2002. 256 p $27.95. 0814406491.
Call Number: HF5548.32 .L534 2002 (Library West)
Resumes for advertising careers: with sample cover letters
VGM Career Books (Firm). Resumes for advertising careers: with sample cover
letters. 3rd ed. Chicago, IL: VGM Career Books; 2003. v, 153 p 0071405925. (VGM
professional resumes series.
Call Number: HF5383 .R43 2003 (netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=85597
Selling it: the incredible shrinking package and other marvels of modern
marketing
Ware, Lesslie Editors Consumer Reports. Selling it: the incredible shrinking
package and other marvels of modern marketing. New York: Norton; 2002. xvii, 202
p $15.95. 039332172X (pbk.).
Call Number: HF5827.8 .S45 2001 (Library West)
Selling the dream: why advertising is good business
Hood, John M. Selling the dream: why advertising is good business. Westport,
Conn: Praeger Publishers; 2005. 258 p $39.95. 0275984354 (alk. paper).
Call Number: HF5821 .H637 2005 (Library West, On Order)
Selling themselves: the emergence of canadian advertising
Johnston, Russell. Selling themselves: the emergence of canadian advertising.
Toronto, Canada: University of Toronto Press; 2001. 355 p $45.00. 0802044956.
Call Number: HF5813 .C2 J64x 2001 (Library West)
Sex in advertising: perspectives on the erotic appeal
Reichert, Tom and Lambiase, Jacqueline. Sex in advertising: perspectives on the
erotic appeal. Mahwah, New Jersey: Lawrence Erlbaum Associates; 2003. xii, 294 p
$65.00. 0805841172 (cloth : alk. paper). 0805841180 (pbk. : alk. paper). (LEA's
communication series.
Call Number: HF5827.85 .S494 2003 (Journalism Library & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=79467
A short course in international marketing: approaching and penetrating the
global marketplace
Curry, Jeffrey E. A short course in international marketing: approaching and
penetrating the global marketplace. San Rafael, Calif: World Trade Press; 1998.
184 p $19.95. 1885073526. (The Short course in international trade series.
Call Number: HF1416 .C87 1998 (Library West)
http://www.books24x7.com/marc.asp?isbn=1885073526
A short course in international marketing blunders: mistakes made by
companies that should have known better
White, Michael. A short course in international marketing blunders: mistakes
made by companies that should have known better. Novato, Calif: World Trade
Press; 2002. x, 182 p $24.95. 1885073607. (The short course in international
trade series.
Call Number: HF1416 .W48 2002 (Library West & Books24x7)
http://www.books24x7.com/marc.asp?isbn=1885073607
Smoke-filled rooms: a postmortem on the tobacco deal
Viscusi, W. Kip. Smoke-filled rooms: a postmortem on the tobacco deal. Chicago:
University of Chicago Press; 2002. viii, 263 p $27.50. 0226857476 (alk. paper).
(Studies in law and economics.
Call Number: HD9136 .V57 2002 (Library West)
Soap, sex, and cigarettes: a cultural history of American advertising
Sivulka, Juliann. Soap, sex, and cigarettes: a cultural history of American
advertising. Belmont, CA: Wadsworth Pub. Co; 1997. xv, 448 p $33.95. 0534515932.
Call Number: HF5813.U6 S55 1997 (Library West)
Strange red cow: and other curious classified ads from the past
Bader, Sara. Strange red cow: and other curious classified ads from the past.
1st ed. New York: Clarkson Potter/Publishers; 2005. xiii, 209 p $18.00.
1400051207.
Call Number: HF6125 .B33 2005 (Library West, On Order)
Strategic advertising campaigns
Schultz, Don E and Barnes, Beth E. Strategic advertising campaigns. 4th ed.
Lincolnwood, Ill., USA: NTC Business Books; 1995. xxvi, 370 p ill. $47.95.
0844230154.
Call Number: HF5823 .S3636 (1995) (Library West)
Strategic brand communication campaigns
Schultz, Don E and Barnes, Beth E. Strategic brand communication campaigns. 5th
ed. Lincolnwood, Ill: NTC Business Books; 1999. xxi, 378 p $59.95. 0844229520.
Call Number: HF5823 .S3637x 1999 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=13259
Strategy in advertising: matching media and messages to markets and
motivations
Bogart, Leo. Strategy in advertising: matching media and messages to markets and
motivations. 3rd ed. Lincolnwood, IL: NTC Business Books; 1996. xxi, 374 p
$37.95. 0844230146 (alk. paper).
Call Number: HF5821 .B53 1996 (Library West)
The Super Bowl of advertising: how the commercials won the game
Kanner, Bernice. The Super Bowl of advertising: how the commercials won the
game. Princeton, N.J: Bloomberg Press; 2003. 215 p $29.95. 1576601315 (alk.
paper).
Call Number: HF6146.T42 K363 2003 (Journalism Library, On Order)
Super searchers on Madison Avenue: top advertising and marketing
professionals share their online research strategies
Villamora, Grace Avellana and Basch, Reva. Super searchers on Madison Avenue:
top advertising and marketing professionals share their online research
strategies. Medford, N.J: Information Today; 2003. xii, 236 p $24.95.
0910965633.
Call Number: HF5415.2 .V497 2003 (Journalism Library, Reference)
Tested advertising methods
Caples, John. Tested advertising methods. 5th rev. and enl. /revised by Fred E.
Hahn ed. Englewood Cliffs, N.J: Prentice-Hall; 1997. 278 p. $29.95. 013244609X
(cloth).
Call Number: HF5823 .C18 1997 ( Library West)
Then we set his hair on fire: insights and accidents froma Hall-of-Fame
career in advertising
Dusenberry, Phil. Then we set his hair on fire: insights and accidents froma
Hall-of-Fame career in advertising. New York: Portfolio; 2005. 290 p $24.95.
1591840821.
Call Number: HF5822 .D85 2005 (Library West)
Truth, lies, and advertising the art of account planning
Steel, Jon. Truth, lies, and advertising the art of account planning. New York:
Wiley; 1998. xix, 298 p $35.00. 0471189626 (cloth : alk. paper).
Call Number: HF5837 .S73 1998 (Library West)
TV commercials: how to make them, or how big is the boat
Cury, Ivan. TV commercials: how to make them, or how big is the boat. Boston:
Focal; 2005. 0240805925.
Call Number: HF6146.T42 C87 2005 (Journalism Library)
Twenty ads that shook the world: the century's most groundbreaking
advertising and how it changed us all
Twitchell, James B. Twenty ads that shook the world: the century's most
groundbreaking advertising and how it changed us all. New York: Crown
Publishers; 2000. 229 p $25.00. 0609605631 (hc.).
Call Number: HF5811 .T9 2000 (Library West)
The ultimate secrets of advertising
Jones, John Philip. The ultimate secrets of advertising. Thousand Oaks, Calif:
Sage Publications; 2002. xxvi, 227 p $32.95. 0761922431. 076192244X (pbk.).
Call Number: HF5823 .J7174 2002 (Library West)
Unconscious for sale: advertising, psychoanalysis, and public
Haineault, Doris-Louise and Roy, Jean-Yves. Unconscious for sale: advertising,
psychoanalysis, and public. Minneapolis: University of Minnesota Press; 1993.
xxii, 214 p 0816621853 (hard). 0816621861 (pbk.). (Theory and history of
literature; v. 86).
Call Number: HF5822 .H26713 1993 (Library West)
Using qualitative research in advertising: strategies, techniques, and
applications
Morrison, Margaret A. Using qualitative research in advertising: strategies,
techniques, and applications. Thousand Oaks, Calif: Sage Publications; 2002. xi,
139 p $18.95. 0761925996. 0761923837 (p).
Call Number: HF5814 .U78 2002 (Library West)
Visual consumption
Schroeder, Jonathan E. Visual consumption. New York: Routledge; 2002. x, 193 p
$75.00. 0415244242 (alk. paper). (Routledge Interpretive Marketing Research.
Call Number: HF5415.32 .S365 2002 (Library West)
Visual persuasion: the role of images in advertising
Messaris, Paul. Visual persuasion: the role of images in advertising. Thousand
Oaks. London. New Delhi: Sage Publications; 1997. xxii, 297 p ill. $54.00.
0803972458 (alk. paper). 0803972466 (pbk. : alk. paper).
Call Number: HF5822 .M415 1996 (Library West)
The voice of business: Hill & Knowlton and postwar public relations
Miller, Karen S. The voice of business: Hill & Knowlton and postwar public
relations. Chapel Hill, NC: The University of North Carolina Press; 1999.
[xiii], 261 p ill. $39.95. 0807824399 (alk. paper). (The Luther Hartwell Hodges
series on business, society, and the state.
Call Number: HD59.6.U6 M548 1999 (Library West & netLibrary)
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=47816
Web copy that sells: the revolutionary formula for creating killer copy every
time
Veloso, Maria. Web copy that sells: the revolutionary formula for creating
killer copy every time. New York: AMACOM; 2004. 288 p 0814472494.
Call Number: HF5548.32 .V45 2004 (Books24x7)
http://www.books24x7.com/marc.asp?isbn=0814472494
The WetFeet insider guide to careers in advertising and public relations
WetFeet (Firm). The WetFeet insider guide to careers in advertising and public
relations. 2004 ed. San Francisco, CA: WetFeet; 2003. 116 p 1582072574. (Insider
guide: Insider guide (WetFeet (Firm)).
Call Number: HF5828.4 .W48 2003 (Journalism Library, On Order)
What a character!: 20th century American advertising icons
Dotz, Warren and Morton, Jim. What a character!: 20th century American
advertising icons. San Francisco: Chronicle Books; 1996. 131 p col. ill. $16.95.
0811809366.
Call Number: HF5813.U6 D68 1996 (Library West)
What's in a name?: advertising and the concept of brands
Jones, John Philip and Slater, Jan. What's in a name?: advertising and the
concept of brands. 2nd ed ed. Armonk, N.Y: M.E. Sharpe; 2002. 308 p $79.95.
0765609738 (alk. paper).
Call Number: HF5823 .J718 2002 (Library West)
Whatever happened to Madison Avenue?: advertising in the '90s
Mayer, Martin. Whatever happened to Madison Avenue?: advertising in the '90s.
1st ed. Boston: Little, Brown; 1991. xix, 269 p 0316551546.
Call Number: HF5813.U6 M32 1991 (Library West)
When ads work: new proof that advertising triggers sales
Jones, John Philip. When ads work: new proof that advertising triggers sales.
New York: Lexington Books; 1995. xvi, 240 p ill. $30.00. 0029166624.
Call Number: HF5823 .J719 1995 (Library West)
The white paper marketing handbook: how to generate more leads and sales by
offering your customers free white papers, special reports, booklets, and CDs
Bly, Robert W. The white paper marketing handbook: how to generate more leads
and sales by offering your customers free white papers, special reports,
booklets, and CDs. Mason, Ohio: Thomson; 2005. 229 p $39.95. 0324300824 (alk.
paper).
Call Number: HF5415.123 .B585 2005 (Library West, On Approval)
Wise up to teens insights: into marketing and advertising to teenagers
Zollo, Peter. Wise up to teens insights: into marketing and advertising to
teenagers. Ithaca, N.Y: New Strategist Publications, Inc; 1995. xiv, 311 p
$34.95. 0962809292.
Call Number: HF5415.32 .Z65 1995 (Library West)
Wordcraft: the art of turning little words into big business
Frankel, Alex. Wordcraft: the art of turning little words into big business. 1st
ed. New York: Crown Publishers; 2004. p. cm 1400051045 (Hardcover).
Call Number: HF6161.B4 F73 2004 (Library West)
Business Library
